ATHLETES FIRST BRAND AMBASSADOR- Penn State University

Athletes First, LLC; State College (Centre County); On-site; USD 20,664 - 27,552; Part time

Job summary

Athletes First, LLC is looking for a College Ambassador to raise brand awareness during the 2026 College Football season. This position allows students to enhance their campus's student body and fan engagement while being an integral part of the team.

The ideal candidate will execute on-campus events, promote activities within student organizations, and maintain professional interactions with talent and executives. Candidates must be currently enrolled at the university and have a passion for sports and communications.

Qualifications

• Strong knowledge of Athletes First’s programming.
• Able to maintain a professional demeanor with talent and executives.
• Ability to work well on collaborative efforts.

Responsibilities

• Plan and execute on-campus events for Athletes First Tailgate Tour.
• Promote events across student organizations and clubs.
• Provide creative insight for planning events.

Skills

Knowledge of Athletes First’s programming

Strong communication skills

Proficiency with Microsoft Office Suite

Ability to work in teams

Self-starter attitude

Education

Students studying marketing, communications, sports management

Tools

Microsoft Office Suite

Google Suite

Job description

ATHLETES FIRST TAILGATE TOUR COLLEGE AMBASSADOR

Job Description: The Athletes First Tailgate Tour College Ambassador raises brand awareness toward each campus's student body and fan base surrounding the 2026 College Football season. The Brand Ambassador Program will give students an opportunity to be an extension of the Athletes First family on their respective campuses while learning what it takes to work with Athletes First’s Sports Properties & Events team. Brand Ambassadors will report directly to the Vice President of Events and work hand-in-hand with our team being our “boots on the ground” on campus to drive excitement for our agency’s upcoming experiential and content activations at each school.

Responsibilities

• Plan, organize, and execute on-campus event to maximize student and fan interaction before and during each stop of the Athletes First Tailgate Tour
• Actively promote event on campus to student organizations, clubs, sports teams, fraternities and sororities—bonus points if you are currently an active member in any of the above
• Provide creative insight on planning that is specific to your campus
• Strong proficiency with Microsoft Office Suite and Google Suite

QUALIFICATIONS

• Strong knowledge of Athletes First’s programming, talent, and brand initiatives
• The ability to maintain a professional demeanor when interfacing with talent and executives
• The ability to work in a fast-paced and deadline-driven environment
• The ability to work well on teams and collaborative efforts
• A self-starter attitude and proactive nature
• Students studying marketing, communications, sports management, public relations, and journalism are preferred but not required
• Excellent written and verbal communication skills

Eligibility Requirements

• Must be actively enrolled at the University
• Must have a valid U.S. Driver’s License
• Must be at least 18 years of age
• Able to work flexible part-time hours, including some evenings and weekends
• Immersed in student life with an understanding of the collegiate landscape and local city including behind-the-scenes activities and hot-spots
• Connected with a diverse range of influential groups and individuals on campus
• Access to own housing and transportation to/from events