Associate Vice President, Paid Media

Precision; Maryland; Hybrid; USD 105,000 - 130,000; Full time

Benefits offered by this job

Annual bonus

Flexible hybrid remote/in office

Retirement plan with 3% safe-harbor

Healthcare coverage – medical, dental,

Paid vacation and sick leave

Paid parental leave

Job summary

Precision is seeking a seasoned Paid Advertising Lead to manage client relationships and drive integrated paid media strategies across multiple campaigns. The role focuses on donor acquisition, ROAS optimization, and cross-functional collaboration within a fast-paced agency environment.

You will mentor junior staff, oversee campaign execution, and deliver clear client reporting while aligning with strategic objectives. A flexible hybrid in-office arrangement is available.

Qualifications

• 8+ years of agency experience in paid media programming, strategy and management.
• Excellent written and verbal communication skills.
• Meticulous attention to detail.
• Creative, energetic, and entrepreneurial spirit.
• Experience mentoring junior talent and guiding cross-functional teams.

Responsibilities

• Owns client relationships and serves as day-to-day lead across multiple accounts or workstreams.
• Manages timelines and deliverables with minimal oversight and builds trusted client partnerships.
• Leads strategic development of integrated paid media plans across clients.
• Designs and executes direct response fundraising campaigns across digital channels.
• Oversees campaign execution, finance ops, and performance reporting.
• Guides junior staff in creating client reporting and strategic insights.
• Provides editorial guidance to elevate project outputs and align with objectives.

Skills

Agency experience

Media strategy

Direct response

Team leadership

Communication

Project management

Attention to detail

Growth mindset

Job description

We are an integrated strategy and marketing agency. Powered by data, we bring world-class experts in each of our service areas to conceive, develop, and run campaigns that help our clients seize opportunities and solve their biggest challenges. Whether it is elevating a brand, shaping a narrative, defining a reputation, navigating a crisis, or persuading and mobilizing an audience, we don't break through. We break new ground.

The paid advertising team is looking for someone that thrives in a fast-paced environment, want to work in a team-oriented environment, and be inclined to seek out challenges and opportunities. We are open to employees based in either the Washington, D.C., or New York City metro areas.

What You Will Be Doing:

Client Management

• Owns client relationships and serves as the day-to-day lead across multiple small accounts or large workstreams.
• Manages timelines and deliverables for multiple clients with minimal oversight, proactively addresses issues, and builds trusted client partnerships.

Paid Advertising Specific

• Media Strategy & Planning: Leads strategic development of integrated paid media plans across multiple clients. Translates business goals and audience insights into high-impact channel strategies. Oversees platform selection, budget allocation, and measurement frameworks to ensure performance and ROI. Mentors team and drives innovation in paid media tactics.
• Direct Response Campaign Development: Designs and executes high-performing fundraising campaigns across digital channels with focus on donor acquisition, conversion rate optimization, and maximizing return on ad spend (ROAS).
• Campaign Execution & Finance Operations: Oversees junior staff in campaign execution while also being able to jump in and directly launch and optimize campaigns as needed. Brings a proactive, strategic mindset to campaigns from launches to mid stream optimizations to wrap. Manages finance ops process.
• Reporting & Insights: Guides junior staff in creating strong client reporting and adds strategic insights. Clearly communicates complex nuance and in depth media plans to the client.
• Oversees development of clear, strategic, and persuasive content across projects. Provides guidance and editorial oversight, elevating team outputs through thoughtful feedback and mentorship.
• Leverages tools and sources to generate insights that shape strategy, applying seasoned judgment rooted in client and stakeholder priorities. Ensures deliverables drive long-term goals.
• Anticipates gaps or misalignments before they arise, guides teams to course-correct, and ensures alignment with strategic objectives.

What We Are Looking For:

• 8+ years of agency experience working in paid media programming, strategy and management.
• Ability to manage many different projects at once.
• Proven track record in lower funnel, direct response advertising and fundraising campaigns.
• Meticulous attention to detail.
• Excellent written and verbal communication skills.
• Creative, energetic, and possesses an entrepreneurial spirit.
• Experience managing and guiding junior talent.
• Ability to work with colleagues across the agency.

What We Will Give You:

• Annual bonus opportunity
• Flexible hybrid remote/in office plan
• Retirement plan with automatic 3% safe-harbor contribution from Precision
• Healthcare coverage - medical, dental and vision with 90% of costs covered by Precision
• Paid vacation and sick leave
• Paid parental leave

The salary range for this role is $105,000-130,000.

We are currently working in a hybrid model and require staff to work in the office 50% of working days per month.

Precision is committed to building a diverse team that will positively and authentically impact the communities we serve. Centering our strategies around the authentic voices and cultures of the communities we are engaging with is paramount to our work - and our work can only be as inclusive as our team is representative. We strongly encourage women, Black, Latino, Hispanic, AAPI, and Indigenous people, LGBTQ+, gender expansive or GNC folks, people of all ages, disabled people, and veterans to apply.