Associate Vice President – Enrollment Management

Jobtailor; Chicago (IL); On-site; USD 180,000 - 240,000; Full time

Job summary

Jobtailor is seeking an executive leader to architect and drive the university's enrollment strategy, aligning pre-college programs with undergraduate and graduate goals while ensuring long-term financial sustainability.

The role requires building multi-year plans, leveraging predictive analytics and CRM data to optimize funnel performance, and leading diverse teams across admissions, marketing, and pre-college initiatives.

Qualifications

• Masters degree in higher education, business administration, public administration, or a related field.
• Demonstrated success in developing and executing complex enrollment strategies with measurable outcomes.
• Experience managing multiple functional areas (e.g., admissions, marketing, recruitment operations).
• Demonstrated success in building and scaling enrollment pipelines, including pre-college or outreach programs.

Responsibilities

• Provide executive oversight for Undergraduate and Graduate Admissions, ensuring consistent, equitable, and efficient application review and decision processes.
• Lead the development and implementation of recruitment strategies across first-year, transfer, graduate, and online populations.
• Ensure alignment between admissions criteria and institutional goals for academic quality, access, and diversity.
• Partner with academic leadership to support new program launches and enrollment growth in high-demand disciplines.
• Oversee integrated recruitment marketing strategies including digital marketing, content development, brand positioning, and enrollment communications.
• Collaborate with International Affairs leadership to strengthen international recruitment pipelines, partnerships, and student support services.
• Ensure coordinated strategies across domestic and international markets to optimize enrollment mix and global diversity.
• Provide leadership and development for a high-performing, diverse team across admissions, marketing, events and pre-college programming.

Skills

Enrollment Management

Predictive Analytics

CRM Systems

Strategic Planning

Team Leadership

Education

Masters degree in Higher Education

Masters degree in Business Administration

Masters degree in Public Administration

Job description

• Serve as a key architect of the university’s comprehensive enrollment strategy, integrating pre-college pipeline development with undergraduate and graduate enrollment goals with institutional priorities and long-term financial sustainability.
• Develop multi-year enrollment plans, including market segmentation, program positioning, and growth strategies across domestic and international populations.
• Leverage predictive analytics, CRM data, and market intelligence to guide decision-making and optimize funnel performance (inquiry application admit enroll), including pre-college participation, conversion rates, and long-term enrollment yield.
• Establish and monitor KPIs related to application volume, admit rates, yield, net tuition revenue, and student quality indicators.
• Provide executive leadership for a comprehensive portfolio of pre-college programs, including summer academies, dual enrollment, dual credit, certificate programs, and K12 partnerships.
• Position pre-college as both a strategic enrollment pipeline and a potential revenue-generating enterprise, aligned with institutional growth goals.
• Design and scale innovative programming that introduces prospective students to high-demand academic areas, particularly in STEM and emerging disciplines.
• Build and sustain partnerships with high schools, school districts, community organizations, and corporate partners to expand access and strengthen brand presence.
• Develop clear pathways from pre-college participation to undergraduate enrollment, including early identification, engagement, and conversion strategies.
• Implement robust assessment models to track conversion, student success, and ROI of pre-college initiatives.
• Ensure alignment between pre-college offerings and institutional priorities related to access, diversity, and student readiness.
• Provide executive oversight for Undergraduate and Graduate Admissions, ensuring consistent, equitable, and efficient application review and decision processes.
• Lead the development and implementation of recruitment strategies across first-year, transfer, graduate, and online populations.
• Ensure alignment between admissions criteria and institutional goals for academic quality, access, and diversity.
• Partner with academic leadership to support new program launches and enrollment growth in high-demand disciplines.
• Oversee integrated recruitment marketing strategies including digital marketing, content development, brand positioning, and enrollment communications.
• Collaborate with International Affairs leadership to strengthen international recruitment pipelines, partnership, and student support services.
• Ensure coordinated strategies across domestic and international markets to optimize enrollment mix and global diversity.
• Provide leadership and development for a high-performing, diverse team across admissions, marketing, events and pre-college programming.

Requirements

• Masters degree in higher education, business administration, public administration, or a related field.
• Minimum of 10 years of progressive leadership experience in enrollment management, admissions, or related areas.
• Demonstrated success in developing and executing complex enrollment strategies with measurable outcomes.
• Experience managing multiple functional areas (e.g., admissions, marketing, recruitment operations).
• Demonstrated success in building and scaling enrollment pipelines, including pre-college or outreach programs.
• Strong analytical skills with experience leveraging data, CRM systems, and enrollment technologies to drive results.
• Experience leading cross-functional teams and complex enrollment operations.
• Proven ability to lead and develop high-performing teams in a dynamic environment.
• Excellent communication leadership, and stakeholder management skills.
• Strong analytical and strategic planning skills.

Core Competencies

Demonstrates expertise in developing and executing comprehensive enrollment strategies, leveraging predictive analytics and CRM systems to optimize recruitment and conversion processes. Proven leadership in managing diverse teams and building partnerships to enhance enrollment pipelines and institutional growth.

Highest-signal resume keywords

• Enrollment Management
• Predictive Analytics
• CRM Systems
• Strategic Planning
• Team Leadership

ATS Optimization Keywords

Hard Skills

• Enrollment Strategy Development
• Market Segmentation
• KPI Monitoring
• Data Analysis
• Recruitment Marketing
• Program Positioning
• Application Review Processes
• Assessment Models
• International Recruitment
• Pre-College Program Development

Soft Skills

• Communication Skills
• Stakeholder Management
• Leadership Skills
• Collaboration
• Strategic Thinking

Certifications & Qualifications

• Masters Degree in Higher Education
• Masters Degree in Business Administration
• Masters Degree in Public Administration

Industry Keywords

• Higher Education
• Enrollment Management
• Admissions
• Diversity and Inclusion
• Student Success
• Pre-College Programs
• STEM Disciplines
• Global Diversity
• Recruitment Operations
• Outreach Programs