Associate Vice Chancellor Communications & Marketing

Houston City College; Houston (TX); On-site; USD 150,000 - 230,000; Full time

Job summary

Houston City College seeks an Executive Director of System Communications, Marketing and Community Engagement to lead all college communications, marketing, and engagement across the district. The role oversees branding, media relations, annual reports, digital channels, and crisis communications.

The successful candidate will bring proven leadership, strong relationships with community leaders and elected officials, and experience directing a broad team across campuses to advance the college’s

Qualifications

• Bachelor’s degree in Marketing, Advertising, Public Relations, communications or a related field required; Master’s degree preferred.
• 8 years of related experience with demonstrated leadership in Marketing, Public Relations, Communications, Community Outreach/Relations, and other similar fields to include 5 years strong leadership required
• Experience working with elected officials, opinion leaders, external constituents, internal constituents, and the business community is highly preferred

Responsibilities

• Oversee day-to-day operations including budgeting, planning, staff development, management.
• Oversee development of collateral and print communications including annual report and website.
• Create and deploy a marketing and community engagement strategy.
• Develop and execute cohesive communications and outreach strategy including branding.
• Provide demonstrated, on-going expertise in understanding and reaching the community with effective messaging.
• Develop innovative strategies to market HCC across media, content creation and advertising.
• Build capacity for creative services across departments and campuses.
• Identify, develop, and manage strategic partnerships and sponsorships in the broader and local communities to enhance the College’s regard.
• Support College’s philanthropic communications efforts with the HCC Foundation.
• Collaborate with College Presidents and Executives to improve internal and external communication.
• Perform other duties, tasks and assignments as required.

Skills

Leadership

Relationship building

Strategic communication

Public relations

Education

Bachelor’s degree in Marketing, Advertising, Public Relations, communications or a related field

Master’s degree preferred

Job description

Provides innovative strategic leadership for the HCC System Communications, Marketing and Community Engagement activities as well as other matters impacting the reputation of the College, and managing crisis communications, if necessary. Oversee and is responsible for all communications, marketing, and engagement efforts throughout the HCC System, including but not limited to the College’s brand, graphic standards, advertising, media placement, news releases and conferences, annual reports, websites, newsletters, and social media. Manage the reputation of the College as well as provide oversight to the communications of each of the campuses to ensure alignment across the district. Directs operations for HCC Media including a television station with production capacity. The position works closely with the Public Information Office and with College leadership across multiple disciplines to support the College's communications goals. Exceptional leadership, and relationship building, internally and externally, with colleagues, partners, stakeholders, and staff are key talent requirements. Liaison with key leaders in the community as well as influencers in businesses the College supports. A solid understanding of communications and marketing along with assertiveness in presenting and selling ideas, combined with a mature sensitivity to the values and expectations of others is required.

Executive level staff at HCC are system-wide leaders that share the responsibility to collaboratively support the one-college vision articulated in our strategic plan – Embracing Houston’s Future – with college strategic priorities as measurable manifestations of our shared Mission, Vision, and Values.

Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.

Manages Talent Engagement activities for direct reports in regards to recruiting and selection, hiring and termination, training, development, mentoring, counseling, and performance evaluations.

ESSENTIAL FUNCTIONS

Oversee the day-to-day operations including budgeting, planning, staff development, management, and other activities.

Oversee development of HCC collateral and print communications including the annual report, marketing, collateral materials, admissions materials, and electronic communication including the HCC’s website and new media.

Create and effectively deploy a marketing and community engagement strategy that will allow HCC to cultivate and enhance meaningful relationships with targeted audiences, including, but not limited to, media, political leaders, community leaders, prospective students, current students, alumni, parents, strategic partners, friends/donors, faculty, staff, vendors, the Houston community, and key constituents across the region, nationally, and internationally.

Develop and executes a cohesive communications and outreach strategy to include branding along with leading a staff responsible for brand management, marketing, market research, creative services, communications, media and content strategy, event support, and community outreach.

Provide demonstrated, on-going expertise in understanding and reaching the community with effective messaging and outreach.

Develop innovative and high-impact strategies to market HCC including broadcast, content creation, print, web and social media, message development and advertising.

Build capacity for and direct creative services as a highly creative, brand-centric, shared service model focused on providing graphics and design support across departments and campuses.

Identify, develop, and manage strategic partnerships and sponsorships in both the broader and more local communities the college serves to enhance the regard of the College.

Support College’s philanthropic communications efforts in concert with the HCC Foundation, leveraging creative services as well as community relationships and partnerships.

Collaborate with College Presidents, key Executives and Divisions, to improve internal and external communication

Perform other duties, tasks and assignments as required.

QUALIFICATIONS

Education & Experience

• Bachelor’s degree in Marketing, Advertising, Public Relations, communications or a related field required; Master’s degree preferred
• 8 years of related experience with demonstrated leadership in Marketing, Public Relations, Communications, Community Outreach/Relations, and other similar fields to include 5 years strong leadership required
• Experience working with elected officials, opinion leaders, external constituents, internal constituents, and the business community is highly preferred