Associate Vice Chancellor, Communications and Marketing

Houston Community College; Houston (TX); On-site; USD 120,000 - 190,000; Full time

Job summary

Houston Community College seeks an Associate Vice Chancellor, Communications and Marketing to provide strategic leadership across system communications, marketing, and community engagement. You will oversee brand management, media relations, and digital content to protect and enhance the college’s reputation.

You will guide a team responsible for advertising, collateral, and outreach at multiple campuses, ensuring alignment with the one-college vision and strategic priorities.

Qualifications

• Bachelor’s degree in Marketing, Advertising, Public Relations, or a related field required; Master’s degree preferred.
• 8 years of related experience with demonstrated leadership in Marketing, Public Relations, Communications, and Community Outreach.
• Experience working with elected officials, opinion leaders, external constituents, internal constituents, and the business community is highly preferred.

Responsibilities

• Oversee the day-to-day operations including budgeting, planning, staff development, management, and other activities.
• Oversee development of collateral and print communications, annual reports, and electronic messaging including the website.
• Create and deploy a marketing and community engagement strategy to cultivate relationships with media, leaders, students, alumni, partners, and donors.
• Develop and execute a cohesive communications plan including branding, research, media, content, events, and outreach.
• Collaborate with executives to improve internal and external communications across the district.

Skills

Budget Management

Champion for Change

Entrepreneurial Mindset

Driving for Results

Leveraging Opportunities

Setting a Strategic Vision

Inspiring & Motivating Others

Acting Strategically

Demonstrating Beliefs & Principals

Education

Bachelor's degree in Marketing, Advertising, Public Relations, or related field

Master’s degree preferred

Job description

Associate Vice Chancellor, Communications and Marketing

Provides innovative strategic leadership for the HCC System Communications, Marketing and Community Engagement activities as well as other matters impacting the reputation of the College, and managing crisis communications, if necessary.Oversee and is responsible for all communications, marketing, and engagement efforts throughout the HCC System, including but not limited to the College’s brand, graphic standards, advertising, media placement, news releases and conferences, annual reports, websites, newsletters, and social media. Manage the reputation of the College as well as provide oversight to the communications of each of the campuses to ensure alignment across the district. Directs operations for HCC Media including a television station with production capacity.The position works closely with the Public Information Office and with College leadership across multiple disciplines to support the College's communications goals.Exceptional leadership, and relationship building, internally and externally, with colleagues, partners, stakeholders, and staff are key talent requirements.Liaison with key leaders in the community as well as influencers in businesses the College supports. A solid understanding of communications and marketing along with assertiveness in presenting and selling ideas, combined with a mature sensitivity to the values and expectations of others is required.

Executive level staff at HCC are system-wide leaders that share the responsibility to collaboratively support the one-college vision articulated in our strategic plan – Embracing Houston’s Future – with college strategic priorities as measurable manifestations of our shared Mission, Vision, and Values.

Responsible for the design, execution, and effectiveness of a system of internal controls which provides reasonable assurance that operations are effective and efficient, assets are safeguarded, financial information is reliable and compliant with applicable laws, regulations, policies, and procedures.

Manages Talent Engagement activities for direct reports in regards to recruiting and selection, hiring and termination, training, development, mentoring, counseling, and performance evaluations.

ESSENTIAL FUNCTIONS

Oversee the day-to-day operations including budgeting, planning, staff development, management, and other activities.

Oversee development of HCC collateral and print communications including the annual report, marketing, collateral materials, admissions materials, and electronic communication including the HCC’s website and new media.

Create and effectively deploy a marketing and community engagement strategy that will allow HCC to cultivate and enhance meaningful relationships with targeted audiences, including, but not limited to, media, political leaders, community leaders, prospective students, current students, alumni, parents, strategic partners, friends/donors, faculty, staff, vendors, the Houston community, and key constituents across the region, nationally, and internationally.

Develop and executes a cohesive communications and outreach strategy to include branding along with leading a staff responsible for brand management, marketing, market research, creative services, communications, media and content strategy, event support, and community outreach.

Provide demonstrated, on-going expertise in understanding and reaching the community with effective messaging and outreach.

Develop innovative and high-impact strategies to market HCC including broadcast, content creation, print, web and social media, message development and advertising.

Build capacity for and direct creative services as a highly creative, brand-centric, shared service model focused on providing graphics and design support across departments and campuses.

Identify, develop, and manage strategic partnerships and sponsorships in both the broader and more local communities the college serves to enhance the regard of the College.

Support College’s philanthropic communications efforts in concert with the HCC Foundation, leveraging creative services as well as community relationships and partnerships.

Collaborate with College Presidents, key Executives and Divisions, to improve internal and external communication

Perform other duties, tasks and assignments as required.

QUALIFICATIONS

Education & Experience

• Bachelor’s degree in Marketing, Advertising, Public Relations, communications or a related field required; Master’s degree preferred

• 8 years of related experience with demonstrated leadership in Marketing, Public Relations, Communications, Community Outreach/Relations, and other similar fields to include 5 years strong leadership required

• Experience working with elected officials, opinion leaders, external constituents, internal constituents, and the business community is highly preferred

Licensing & Certification

Special Skills

• Budget Management

• Acting as a Champion for Change

• Thinking like an Entrepreneur

• Driving for Results

• Leveraging Opportunities

• Setting a Strategic Vision

• Inspiring & Motivating Others

• Acting Strategically

• Demonstrating Beliefs & Principals

Working Conditions

General Office.Must be able to perform all job requirements with or without reasonable accommodations; remain in a stationary position during shift; move items weighing up to 25 pounds; position self to operate job equipment; apply established protocols in a timely manner.Must access, input and retrieve information from technology devices; communicate with others to accomplish job requirements.May be required to work after hours to include weekends and holidays.

SECURITY SENSITIVE: This job class may contain positions that are security sensitive and thereby subject to the provisions of Texas Education Code § 51.215

The Organization

Houston City College (HCC) is composed of 14Centers of Excellence and numerous satellite centers that serve the diverse communities in the Greater Houston area by preparing individuals to live and work in an increasingly international and technological society. HCC is one of the country’s largest single-accredited, open-admission, community colleges offering associate degrees, certificates, workforce training, and lifelong learning opportunities.

The Team
Play a central role at HCC as you keep our everyday operations running like clockwork. You’ll get the chance to make things happen and work closely with inspiring leaders across different parts of the institution. Whether your role is supportive, administrative, financial or something else, you’ll be part of a dynamic team that not only provides HCC students with cutting-edge academic and career tools, it also takes care of its people.

Location

Houston is a city with limitless possibilities:

• Fourth-largest city in the U.S. and home to 54 Fortune 500 companies, second only to New York City’s 55.
• Approximately 145 languages are spoken here.
• Overall after-taxes living costs are 5.6 percent below the average for all 308 urban areas recently surveyed.
• Houston is a major-league sports town, and don’t forget the annual Houston Livestock Show & Rodeo.
• The weather is great! Mild winters ensure that outdoor activities can be enjoyed year-round.
• World-renowned medical care. The Houston metro area has long been known for its first-rate healthcare system, with many Houston area hospitals consistently ranking among the nation’s top institutions.
• With over 150 museums and cultural institutions in the Greater Houston area, museums are a large part of Houston’s cultural scene.
• Houston is theCulture & Culinary Capital of Texaswith more than 7,500 restaurants and eating establishments covering 60+ cuisines.

EEO Statement

Houston City College does not discriminate on the bases of race, color, religion, sex, gender identity and expression, national origin, age, disability, sexual orientation or veteran’s status. The following person has been designated to handle inquiries regarding the non-discrimination policies:

Sandra B. Jacobson, J.D., M.Ed., SHRM-SCP,Interim Director of EEO and Compliance & Title IX Coordinator
Office of Equal Opportunity and Title IX

HCC values its employees and their contributions, promotes opportunities for their professional growth and development, and provides a positive working and learning environmentthat encourages involvement, innovation, and creativity.

Individuals with disabilities, who require special accommodations to interview, should contact [phone].