Associate Territory Sales Manager – Sleep Diagnostics
Territory: ND, SD, NE, KS, MN, IA, MO, WI, IL, IN, MI, OH
The Associate Territory Sales Manager – Sleep Diagnostics is an entry-level field sales role designed to develop the next generation of top-performing Territory Sales Managers. This 12-month developmental program focuses on Cadwell’s Sleep Diagnostic portfolio (PSG and HSAT) and offers a structured path for advancement through real-world experience in lead generation, prospecting, in-person demos, and territory execution. The successful candidate will be a highly motivated, organized self-starter with a strong interest in medical sales. This role requires frequent travel, a consistent cadence of cold outreach, and the ability to learn quickly in a technical and clinical environment.
Key Responsibilities:
- Meet or exceed assigned sales activity metrics and growth targets for Cadwell’s Sleep Diagnostic products.
- Conduct frequent in-person product demonstrations under the mentorship of a Clinical Sleep Specialist and regional sales team.
- Drive territory pipeline growth through consistent cold calling, outbound prospecting, and follow-up on marketing-generated leads.
- Develop a strong understanding of the competitive landscape and Cadwell’s technical value proposition.
- Support and execute territory business plans by identifying high-potential accounts and coordinating field travel to maximize customer engagement.
- Participate in team-selling efforts, collaborating with Territory Sales Managers, Clinical Sleep Specialists, and other divisions to win hospital, IDN, and sleep lab business.
- Maintain accurate CRM records, manage opportunities, and report on sales activity and progress.
- Assist with onboarding new customers through product installation and in-service support.
- Represent Cadwell at approved trade shows, regional meetings, and educational courses.
- Provide ongoing feedback from the field to marketing and product teams to enhance customer engagement strategies.
- Complete other duties as assigned.
Required Qualifications:- Minimum of 2+ years of B2B sales experience; medical device or healthcare-related sales preferred.
- Strong interest or background in sleep diagnostics (PSG, HSAT) or related clinical workflows.
- Track record of success in outbound prospecting, cold calling, or lead generation.
- Ability to learn and deliver engaging product demonstrations in a clinical setting.
Key Skills:- Proactive, goal-driven mindset with strong organizational and time management skills.
- Excellent interpersonal communication and presentation skills.
- Demonstrated ability to build relationships and develop trust with clinical and administrative stakeholders.
- High level of comfort with CRM tools, Microsoft Office, and Windows-based operating systems.
- Willingness to learn technical product features and explain them confidently in a consultative sales environment.
Travel & Work Requirements:- Approximately 80% travel across the assigned 12-state region; must live near a major airport.
- Valid driver’s license and vehicle insurance required.
- Ability to lift up to 50 lbs and work non-standard hours to accommodate customer schedules.
Cadwell Industries, Inc. is an Equal Opportunity Employer. We welcome applicants from all backgrounds and are committed to a diverse, inclusive workplace. If you need assistance or accommodation during the application process, please contact our Human Resources team at careers@cadwell.com.