Associate Strategy Director

twentysix; New York (NY); On-site; USD 42,000 - 73,000; Full time

Job summary

VaynerMedia is seeking an Associate Director, Strategy for its India team. The role focuses on social analytics and strategic leadership across accounts, driving cultural insights and data-informed storytelling. You will lead a team of strategists, social listening analysts, and community experts, collaborating across client engagements.

You would guide research, briefs, work direction, client pitches, and delivery of bold, innovative campaigns from day one in a fast-paced environment.

Qualifications

• 7+ years experience in social analytics & strategy in a creative advertising agency or in-house.
• Delivers work independently on all tasks with pace and energy.
• Actively participates in and leads collaborative sessions with clients and teams.
• Executes a strong sense of priority level and urgency; knows how to act on critical differences.
• Manages ongoing performance of tasks/projects and owns internal QA processes.
• Leads a team of strategists, social listening analysts, and community experts.

Responsibilities

• Drive daily cultural opportunities in AIM with trends and platform signals.
• Identify data-driven insights to deliver compelling client stories.
• Bring consumer insights to life through qualitative and quantitative synthesis.
• Partner with Creative Captains to fuel AIM sessions and content.
• Deliver thought leadership on relevance and brand opportunities.
• Facilitate brainstorms, workshops and ideation sessions to drive creativity.

Skills

Social analytics

Strategy

Client leadership

Prioritization

Project management

Team leadership

Job description

**VaynerX****VaynerX is a family of companies building brands for the now. Founded by Chairman Gary Vaynerchuk in January 2017, the modern-day parent company is home to relevance-driving businesses including VaynerMedia, ChukMedia, Tamara Group, Gallery Media Group, Eva Nosidam Productions, Tingley Lane Trading, and VaynerSpeakers.

ABOUT VAYNERMEDIA****VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Strategy at VaynerMedia provides a crucial perspective on the business dynamics. We are a human centric, culture obsessed discipline where we dive deep into audience insights, media trends, cultural shifts, and tech innovations that inform our strategic recommendations. Our team is collectively redefining and modernizing the way our clients harness consumer and cultural intelligence, develop brand strategy and plan for attention.

We’re looking for amazing people to join our India team (more specifically, an Associate Director, Strategy**).

KEY AREAS OF RESPONSIBILITY

Live and breathe their areas of expertise day in and day out to bring real time knowledge.

Conduct daily scans across their passion areas for timely, relevance driving cultural signals.

• Drive daily cultural opportunities in AIM (with context around trends, conversations, emerging influencers, new competitors, vernacular, how its showing up on platforms, etc), so teams can optimize these signals authentically.

• Identify data-driven insights in a logical flow in order to deliver a compelling and enlightening story to client.

• Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.

• Demonstrate analytical and strategic skills to help solve client’s business problems.

• Partner closely with Creative Captains to ensure cultural insights and signals are actionable and fuel AIM sessions and inspire high-performing content.

• Deliver MRR / QRRs, Thought Leadership on relevance in these areas , brand opportunities.

• Continuously expand on expertise by pairing existing passions with new learning/areas..

• Serve as a flexible strategic resource—deployable across multiple accounts / initiatives.

• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.

• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.

• Understanding of multiple channels for communications and connections, and their role in brand and content marketing

EXPERIENCE/KNOWLEDGE REQUIRED

• 7+ years experience in social analytics & strategy in a creative advertising agency or in-house, min 2 years India market..

• Delivers work independently on all tasks and achieves results at pace with energy and drive.

• Actively participates in and leads collaborative sessions with clients and teams.

• Executes a strong sense of priority level and urgency; knows how to act on the critical difference between the two.

• Manages the ongoing performance of different tasks or projects, as well as understanding and ownership of internal processes for quality assurance.

• Tackles challenges in a responsive and constructive way.**Y/ou would be leading a team of talented strategists, social listening analysts, and community experts. As such, there are many hats you’d have to wear from day 1. You would need to conduct research, write briefs, guide work, pitch to clients - really anything and everything it takes to get the job done and deliver fantastic, big, bold, beautiful work.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

#LI-Onsite**