(Associate/Senior) Growth Architect, B2B, United States – BCG X

BCG X; Washington (District of Columbia); On-site; USD 110,000 - 145,000; Full time

Job summary

An established industry player is seeking a dynamic Growth Architect to drive B2B marketing strategies and optimize lead generation. In this role, you will leverage your expertise in omni-channel marketing to create and implement comprehensive campaigns that enhance customer acquisition and retention. You will work closely with sales teams to ensure seamless lead handoff and utilize data-driven insights to refine marketing efforts. This position offers a unique opportunity to contribute to innovative solutions that impact businesses while advancing your career in a collaborative environment.

Benefits

Zero-dollar health insurance premiums

Low copays for doctor visits

Dental coverage

Vision insurance

Gym membership reimbursement

Profit-Sharing Retirement Fund

Paid Parental Leave

Generous paid time off

Paid sick time

Qualifications

• 2-4+ years of B2B marketing experience focused on lead generation.
• Strong understanding of B2B marketing best practices and strategies.

Responsibilities

• Design and implement omni-channel B2B marketing strategies.
• Analyze lead data to improve conversion rates.

Skills

B2B Marketing

Lead Generation

Conversion Optimization

Data Analysis

Omni-Channel Marketing

Communication Skills

Education

Bachelor's Degree in Marketing

Master's Degree in Business

Tools

Salesforce

HubSpot

Marketo

Job description

(Associate/Senior) Growth Architect, B2B, United States – BCG X

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Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation—inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

We Are BCG X

We’re a diverse team of more than 3,000 tech experts united by a drive to make a difference. Working across industries and disciplines, we combine our experience and expertise to tackle the biggest challenges faced by society today. We go beyond what was once thought possible, creating new and innovative solutions to the world’s most complex problems. Leveraging BCG’s global network and partnerships with leading organizations, BCG X provides a stable ecosystem for talent to build game-changing businesses, products, and services from the ground up, all while growing their career. Together, we strive to create solutions that will positively impact the lives of millions.

What You'll Do

Growth Architects are responsible for incubating growth thinking into our ventures at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for growth marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans across product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test and learn approach, they strategize, implement, and execute go-to-market activities that ensure best-in class customer acquisition, engagement and retention.

We are seeking a strategic and results-driven B2B Growth Marketing Architect to accelerate revenue growth through sophisticated omni-channel marketing strategies. This role focuses on driving high-quality lead generation, optimizing the sales funnel, and leveraging data-driven insights to achieve measurable business outcomes. You will be instrumental in aligning marketing and sales efforts to drive efficient demand generation.

Develop And Execute B2B Growth Strategies

• Design and implement comprehensive omni-channel B2B marketing strategies focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.
• Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.
• Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.

Optimize Lead Generation And Conversion

• Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.
• Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.
• Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.

Leverage Data-Driven Insights

• Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).
• Conduct A/B testing and other experiments to optimize marketing campaigns and improve performance.

Omni-Channel Marketing Expertise

• Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.
• Optimize channel performance based on data analysis and insights.
• Leverage marketing automation platforms (Salesforce, HubSpot, Marketo etc.) to improve efficiency and lead nurturing.

Demand Generation Campaign And Tactics

• Evaluate and develop demand gen strategies & campaigns with clients
• Leverage experience to support integrated marketing efforts and campaign orchestration

KPI And Unit Economics Management

• Define and validate core B2B KPIs, such as acquisition cost, retention rates, ROI, and customer lifetime value (LTV).

What You'll Bring

• 2-4+ years of B2B marketing experience, with a focus on lead generation and conversion optimization.
• Proven track record of driving qualified leads and achieving measurable results.
• Strong understanding of B2B marketing best practices and strategies.
• Expertise in B2B marketing tools and marketing automation platforms such as Salesforce, HubSpot, or Marketo.
• Strong analytical skills and experience using data to drive decision-making.
• Experience with omni-channel marketing strategies and tactics.
• Excellent communication, presentation, and collaboration skills.
• A passion for B2B sales and driving customer adoption.
• Bachelor's or Master's degree in marketing, business, or a related field. Please note: any degree programs (including part-time) must be completed before starting at BCG.

Additional info

You must live within a reasonable commuting distance of your home office. As a member of that office, it is expected you will be in the office as directed. This role puts you on an accelerated path of personal and professional growth and development and so, at times, requires extended working hours. Our work often requires travel to client sites.

FOR U.S. APPLICANTS: Boston Consulting Company (“BCG”) is an Equal Opportunity/Affirmative Action employer. All qualified applicants will be considered for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by applicable law.

The First-year Base Compensation For This Role Is

Growth Architect: $110,000 - $145,000 USD

Senior Growth Architect: $157,000 - $190,000 USD

In addition to your base salary, you will also be eligible for an annual discretionary performance bonus and BCG’s Profit Sharing and Retirement Fund (PSRF) contribution. BCG also provides a market leading benefits package described below.

• Zero-dollar ($0) health insurance premiums for BCG employees, spouses, and children
• Low $10 (USD) copays for trips to the doctor, urgent care visits and prescriptions for generic drugs
• Dental coverage, including up to $5,000 in orthodontia benefits
• Vision insurance with coverage for both glasses and contact lenses annually
• Reimbursement for gym memberships and other fitness activities
• Fully vested Profit-Sharing Retirement Fund contributions made annually, whether you contribute or not, plus the option for employees to make personal contributions to a 401(k) plan
• Paid Parental Leave and other family benefits such as elective egg freezing, surrogacy, and adoption reimbursement
• Generous paid time off including 12 holidays per year, an annual office closure between Christmas and New Years, and 15 vacation days per year (earned at 1.25 days per month)
• Paid sick time on an as needed basis
• Employees, spouses, and children are covered at no cost. Employees share in the cost of domestic partner coverage.

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Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.