Associate Sales Representative

Vermeer Midwest; Michigan; On-site; USD 42,000 - 62,000; Full time

Job summary

Vermeer Midwest is seeking a Sales Trainee to learn the sales process, CRM usage, and equipment knowledge alongside Territory Managers. You will gain hands-on training, mentorship, and exposure to Vermeer equipment.

This role offers a clear path into a Territory Manager position, with start-up activities, demonstrations, and customer interactions; ideal for someone organized, eager to learn, and ready to build relationships in the heavy equipment industry.

Qualifications

• High school diploma or GED is required.
• Bachelor's degree preferred.
• Two years of experience with an equipment dealer preferred.
• Knowledge of heavy equipment and its applications preferred.
• Valid driver's license required.
• Ability to obtain and maintain a Class A CDL preferred.
• Must meet company driving and insurance requirements.
• Strong communication and interpersonal skills.

Responsibilities

• Shadow and assist Territory Managers with customer visits, sales calls, and prospecting activities.
• Participate in equipment demonstrations, customer training, and customer start-up activities.
• Learn equipment operation, applications, features, and benefits to effectively communicate value to customers.
• Assist with lead follow-up efforts and customer relationship management activities.
• Build proficiency in CRM software by entering customer information, creating quotes, and maintaining accurate records.
• Help prepare sales and trade-in documentation with a high level of accuracy and attention to detail.
• Learn to develop weekly and monthly sales plans using CRM tools and sales data.
• Support post-sale follow-up activities to ensure customer satisfaction and long-term relationships.

Skills

Communication skills

Customer service mindset

Organizational skills

Time management

Problem-solving

Learning agility

CRM proficiency

MS Office

Education

High school diploma or GED

Bachelor's degree

Tools

CRM software

Microsoft Office

Job description

Launch Your Career in Equipment Sales with Vermeer Midwest

Are you passionate about equipment, enjoy working with customers, and want to build a successful career in sales? We are looking for a motivated Sales Trainee to join our team and develop the skills needed to become a successful Territory Manager. This role offers hands‑on training, mentorship from experienced sales professionals, and exposure to industry‑leading Vermeer equipment and solutions.

As a Sales Trainee, you will work alongside Territory Managers and Product Specialists to learn the sales process, customer relationship management, equipment applications, and field demonstration techniques. This is an excellent opportunity for someone who enjoys learning, building relationships, and growing within the heavy equipment industry.

What You’ll Do

• Shadow and assist Territory Managers with customer visits, sales calls, and prospecting activities.
• Participate in equipment demonstrations, customer training, and customer start‑up activities.
• Learn equipment operation, applications, features, and benefits to effectively communicate value to customers.
• Assist with lead follow‑up efforts and customer relationship management activities.
• Build proficiency in CRM software by entering customer information, creating quotes, and maintaining accurate records.
• Help prepare sales and trade‑in documentation with a high level of accuracy and attention to detail.
• Learn to develop weekly and monthly sales plans using CRM tools and sales data.
• Support post‑sale follow‑up activities to ensure customer satisfaction and long‑term relationships.

What We’re Looking For

• Strong communication and interpersonal skills.
• Excellent customer service mindset with the ability to build relationships.
• Highly organized with strong attention to detail.
• Ability to manage multiple priorities and meet deadlines.
• Strong problem‑solving and analytical abilities.
• Self‑motivated with a desire to learn and develop professionally.
• Comfortable working in a fast‑paced environment.
• Proficiency with Microsoft Office applications and technology tools.

Qualifications

• High school diploma or GED required.
• Bachelor's degree preferred.
• Two years of experience working for an equipment dealer preferred.
• Knowledge of heavy equipment and its applications preferred.
• Valid driver's license required.
• Ability to obtain and maintain a Class A CDL preferred.
• Must meet company driving and insurance requirements.

Why Join Us?

• Comprehensive training and mentorship program.
• Clear career path into a Territory Manager role.
• Hands‑on experience with industry‑leading Vermeer equipment.
• Opportunity to work directly with customers and experienced sales professionals.
• Competitive compensation and benefits package.
• A supportive team environment focused on growth and development.

Vermeer Midwest provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.