Associate Product Marketing Manager

Socket.dev; Seattle (WA); On-site; USD 60,000 - 90,000; Full time

Job summary

Valorem Reply is seeking an entry-level Associate Product Marketing Manager for the Partner Channel to learn and execute go-to-market strategies for partner offerings. You will work with the marketing team, product teams, and partner operations to help create messaging, content, and campaigns that help partners understand and sell Reply solutions.

This is a hands-on, entry-level role designed for someone excited about marketing, partners, and technology.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field.
• Internship experience in marketing, product marketing, or communications.
• Courses in marketing strategy, go-to-market, or product management.
• Familiar with HubSpot, Google Analytics, Canva, and basic data analysis.
• Experience with Microsoft products (Azure, Office 365, Power Platform) or similar enterprise software.
• Experience with partner or channel programs and data-driven campaigns.
• Comfort with data and analytics and understanding campaign performance.
• Experience creating marketing content (blogs, social, emails, presentations).
• Exposure to AI tools (ChatGPT, Copilot, design tools).
• Sales or customer-facing experience.

Responsibilities

• Support Go-to-Market Messaging & Positioning.
• Develop and support go-to-market strategies for partner-facing solutions.
• Create Partner Marketing Content.
• Develop marketing materials and sales tools for partners.
• Support Campaign Measurement & Analysis.
• Track and understand performance of partner marketing campaigns.
• Collaborate with product, operations, and partner teams to align and execute marketing efforts.
• Develop as a Marketing Professional.

Skills

Marketing

Content creation

Analytics

Data analysis

Partner programs experience

AI tools exposure

Sales or customer-facing experience

Education

Bachelor's in Marketing/Business/Comm

Tools

HubSpot

Google Analytics

Canva

Job description

Valorem Reply is an award-winning digital transformation firm focused on delivering solutions around data-driven enterprise, IT modernization, customer experience, product transformation and digital workplace by leveraging the power of Microsoft technologies.

As an Associate Product Marketing Manager for the Partner Channel, you will support the development and execution of go-to-market strategies for Reply's partner offerings. You will work with the marketing team, product teams, and partner operations to help create messaging, content, and campaigns that help partners understand and sell Reply solutions.This is a hands-on, entry-level role designed for someone who is excited about marketing, partners, and technology. You'll learn how to position complex products, create partner-ready content, analyze campaign performance, and collaborate across teams. You report to the Partner Ecosystem Marketing lead and will work closely with the PMO, Data team, and Partner Operations as you build your marketing foundation.

Responsibilities

• Support Go-to-Market Messaging & Positioning
• Work with the marketing team to develop and support go-to-market strategies for partner-facing solutions
• Create Partner Marketing Content
• Help develop marketing materials and sales tools that partners can use to position and sell Reply offerings
• Support Campaign Measurement & Analysis
• Help track and understand how well partner marketing campaigns are working
• Work effectively with product, operations, and partner teams to ensure marketing efforts are aligned and executed
• Develop as a Marketing Professional

Minimum Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, Engineering, or related field (recent graduate or graduating soon)
• Internship experience in marketing, product marketing, communications, or related field
• Relevant coursework in marketing strategy, go-to-market, or product management
• Familiarity with marketing tools and platforms (HubSpot, Google Analytics, Canva, basic data analysis)
• Experience with or familiarity with Microsoft products (Azure, Office 365, Power Platform) or similar enterprise software
• Personal experience with partner or channel programs (e.g., partner referral networks, affiliate programs, reseller models)
• Comfort with data and analytics; interest in understanding campaign performance and customer behavior
• Experience creating marketing content (blog posts, social media, email campaigns, presentations)
• Exposure to AI tools (ChatGPT, Copilot, design tools) and interest in how they can support marketing work
• Sales or customer-facing experience that gives you insight into how customers think about solutions

About Reply

Reply specializes in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly specialized companies supporting global industrial groups operating in the telecom and media, industry and services, banking, insurance and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media and the Internet of Things. Reply services include Consulting, System Integration and Digital Services.

The base compensation range for this full-time position is between $60,000 - $90,000 plus benefits. Compensation decisions are supported through market data, where regional variances may exist based on cost of labor. We also take into consideration prior experience, relevant skills, education and/or training, certifications and, as applicable, other required qualifications. If you have questions regarding compensation, the talent acquisition team can provide relevant details during the interview process.

Reply is an equal opportunity employer. We are committed to provide equal opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you need assistance and reasonable accommodation due to a disability during the application or the recruiting process, email us at [e-mail]. Visit our website at www.reply.com to learn more about our open roles.