Associate Product Marketing Manager

ESRI; Redlands (CA); On-site; USD 70,304 - 97,344; Full time

Benefits offered by this job

Life insurance

Vacation time

401(k)

Paid holidays

Job summary

Esri in Redlands, California, is seeking an Associate Product Marketing Manager to help expand our mapping and analytics software into new and existing markets. You will collaborate with product and industry experts to support and execute marketing strategies that drive sales and raise awareness of Esri's cutting-edge products.

Responsibilities include developing personas, positioning, and messaging; coordinating product releases; partnering with cross-functional teams to raise awareness;

Qualifications

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field.
• Proven verbal and written communications skills; ability to convey technical information non-technically.
• Strong interpersonal skills and cross-functional teamwork abilities.
• Experience with marketing technology and common marketing concepts.
• Strong project management and problem-solving skills; capable of leading programs or visible projects.

Responsibilities

• Understand user and buyer needs to create personas, positioning, and messaging.
• Coordinate and execute product releases, internal communications, and multi-channel enablement.
• Partner with cross-functional teams to drive awareness and adoption of Esri technology.
• Create engaging content, including web pages, videos, case studies, press releases, and product resources.
• Develop and monitor KPIs to measure product performance in market.
• Work with product management, product engineering, and global business development throughout the product life cycle.

Skills

Product marketing

Cross-functional collaboration

Communications

Project management

Storytelling

Travel readiness

Education

Bachelor's degree in business/marketing

Master's degree in business/marketing

Tools

Marketing technology

Content creation tools

Job description

life insurance, vacation time, paid holidays, 401(k)

As an Associate Product Marketing Manager at Esri, you'll have the chance to expand the world's most powerful mapping and analytics software into new and existing markets. Collaborate with product and industry subject matter experts to support and execute impactful marketing strategies that drive sales and raise awareness of Esri's cutting-edge products. This in an opportunity to showcase your marketing expertise while working for a company committed to science, sustainability, community, education, research, and positive change.

Responsibilities

• Understand user and buyer needs to create personas, positioning, and messaging
• Coordinate and execute product releases, internal communications, and multi-channel enablement
• Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and data analytics audiences globally
• Create engaging content, including web pages, videos, case studies, press releases, and product resources
• Develop and monitor key performance indicators to measure product performance in market
• Work with product management, product engineering, and global business development throughout the product life cycle

Requirements

• 1+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
• Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
• Strong interpersonal skills; ability to thrive in a cross-functional team environment
• Experience with marketing technology and common marketing concepts
• Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
• Ability to exercise good judgment within defined procedures and practices to determine appropriate action
• Self-starter, detail-oriented and task-oriented
• Able to successfully manage multiple priorities with guidance from leadership
• Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
• Bachelor's degree in business, marketing, or related field
• Visa sponsorship is not available for this posting; applicants must be authorized to work for any employer in the U.S

Recommended Qualifications

• Master's degree in business, marketing, or related field
• Experience or strong interest in learning about spatial analysis, data science, data analytics, Jupyter Notebooks, Python, and GIS
• Prior experience marketing software

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Total Rewards

Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.

A reasonable estimate of the base salary range is

$70,304 — $97,344 USD

The Company

At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.

Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email [e-mail] and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.

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