Associate Product Marketing Manager

AtriCure, Inc.; Mason (OH); On-site; USD 105,000 - 120,000; Full time

Benefits offered by this job

Medical & Dental beginning day 1

401K + match

Parental Leave (30 days)

Volunteer Time off

Pet Insurance

On-site fitness center

Job summary

AtriCure, Inc. is seeking an Associate Product Marketing Manager - Cardiac Surgery to lead marketing and lifecycle management for concomitant surgical ablation products.

You will collaborate with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure compliant, data-driven commercialization and growth. The role centers on understanding adoption in surgical settings, supporting go-to-market plans, patient-focused messaging, and cross-functional execution to optimize

Qualifications

• Bachelor's degree in marketing, biomedical engineering, or a related field.
• 1–4 years of successful sales/marketing or related experience.
• Ability to influence cross-functional teams without formal authority.
• Willingness to travel 20–35% domestically.

Responsibilities

• Develop foundational expertise in target markets, clinical applications, and therapy adoption; support surgical case observations to gather insights and build clinical awareness.
• Support building and maintaining relationships with physicians, clinicians, hospitals, and KOLs; assist with voice-of-customer efforts and incorporate insights into marketing deliverables.
• Assist in developing franchise strategy inputs and execute product roadmap initiatives, including go-to-market plans, segmentation, positioning, and patient-focused messaging.
• Support execution of marketing programs across channels (education, tradeshows, digital, social) and align with field sales to drive awareness and adoption.
• Contribute to product lifecycle management activities, coordinating cross-functional inputs across R&D, Clinical, Regulatory, Quality, and Operations.
• Support product and data launch execution, ongoing commercialization, and pipeline-related activities.

Skills

Cross-functional collaboration

Relationship building

Analytical thinking

Technical writing

Presentation/moderation

Education

Bachelor's degree in marketing, biomedical engineering, or related field

MBA or advanced degree

Job description

AtriCure, Inc. provides innovative technologies for the treatment of Afib and related conditions. Afib affects more than 33 million people worldwide. Electrophysiologists and cardiothoracic surgeons around the globe use AtriCure technologies for the treatment of Afib and reduction of Afib related complications. AtriCure's Isolator Synergy Ablation System is the first medical device to receive FDA approval for the treatment of persistent Afib. AtriCure's AtriClip Left Atrial Appendage Exclusion System products are the most widely sold LAA management devices worldwide. AtriCure's Hybrid AF Therapy is a minimally invasive procedure that provides a lasting solution for long-standing persistent Afib patients. AtriCure's cryoICE cryoSPHERE probe is cleared for temporary ablation of peripheral nerves to block pain, providing pain relief in cardiac and thoracic procedures. For more information, visit AtriCure.com or follow us on Twitter @AtriCure.

We foster a culture of inclusion by embracing diverse experiences and individuals where everyone's authentic self is welcome. We offer supporting programs and resources that provide enriching and equitable opportunities for each person to contribute professionally and personally.

POSITION SUMMARY:

The Associate Product Marketing Manager - Cardiac Surgery is responsible for marketing and lifecycle management of Concomitant Surgical Ablation products. This role requires basic market and clinical knowledge, including active engagement in surgical cases with sales partners to deeply understand therapy adoption, clinical workflows, and customer needs.

The role leads cross-functional collaboration to develop and execute data-driven marketing strategies, support new product and clinical program expansion, and optimize full product lifecycle performance. The Associate Product Marketing Manager partners closely with Sales, R&D, Clinical Affairs, Regulatory, Quality, Operations, and Finance to ensure effective commercialization, compliance, and sustained growth.

This individual serves as a key voice of the customer and business leader, influencing strategy, representing Product Marketing on cross-functional teams, and driving innovative solutions to complex challenges across the franchise.

ESSENTIAL FUNCTIONS OF THE POSITION:

• Develop foundational expertise in target markets, clinical applications, and therapy adoption; support surgical case observations to gather insights and build clinical awareness
• Support building and maintaining relationships with physicians, clinicians, hospitals, and KOLs; assist with voice-of-customer efforts and incorporate insights into marketing deliverables
• Assist in developing franchise strategy inputs and execute product roadmap initiatives, including go-to-market plans, segmentation, positioning, and patient-focused messaging
• Support execution of marketing programs across channels (education, tradeshows, digital, social) and align with field sales to drive awareness and adoption
• Contribute to product lifecycle management activities, coordinating cross-functional inputs across R&D, Clinical, Regulatory, Quality, and Operations
• Support product and data launch execution, ongoing commercialization, and pipeline-related activities
• Collect and analyze data and analytics to support strategy development, performance measurement, and decision-making
• Monitor competitive landscape and support translation of insights into actionable recommendations
• Ensure all marketing activities adhere to regulatory and quality standards; support review and approval processes for materials and content
• Assist in identifying and implementing process improvements and problem-solving efforts across functional areas
• Contribute to broader portfolio and strategic planning initiatives through analysis and executional support
• Participate in and support cross-functional teams; represent Product Marketing to ensure alignment and execution of priorities
• Execute core marketing operations, including content updates, internal communications, and digital asset management
• Support sales training, onboarding, and product launch readiness activities

ADDITIONAL ESSENTIAL FUNCTIONS OF THE POSITION:

• Regular and predictable work performance
• Ability to work under fast-paced conditions
• Ability to make decisions and use good judgement
• Ability to prioritize various duties and multitask as required
• Ability to successfully work with others
• Additional duties as assigned

BASIC QUALIFICATIONS:

• Bachelor's degree in marketing, biomedical engineering, or a related field
• Minimum of one to four (1-4) years successful sales/marketing or related experience
• Ability to influence cross-functional teams without formal authority, such as engineering teams
• Builds and nurtures relationships internally and with external customers
• Analytical and strategic, effective technical writer, and strong moderator/presenter
• Hands-on and able to manage multiple deadlines in a fast-paced environment
• Ability to travel 20-35% domestic

PREFERRED QUALIFICATIONS:

• MBA or advanced degree
• Medical device experience, especially cardiac surgery or cardiovascular
• Clinical experience in acute or outpatient setting
• Experience with international organizations and customers

OTHER REQUIREMENTS:

• Ability to regularly walk, sit, or stand as needed
• Ability to occasionally bend and push/pull as needed
• Ability to pass pre-employment drug screen and background check

Positions in Minnesota

Minnesota pay range

$105,000 - $120,000 USD

AtriCure has a variety of benefits available for US based employees and their families. Examples include Medical & Dental beginning day 1 of employment, 401K plus match, 30 days of paid Parental Leave, in addition to maternity leave, for new moms and dads, Volunteer Time off, Pet Insurance, and more. Corporate-based employees also have full access to our on-site fitness center and cafeteria. To see a complete list of our benefits, please visit our careers website: https://www.atricure.com/careers-atricure/benefits.

AtriCure participates in the federal E-Verify program to confirm the identity of and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here https://www.e-verify.gov AtriCure is an Equal Employment Opportunity/Affirmative Action employer and provides Drug Free Workplaces. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national or ethnic origin, age, protected veteran status, status as an individual with disability, sexual orientation, gender identity or any other characteristic protected by federal, state, or local law(s).

You may access our global privacy policy here: https://www.atricure.com/privacy