Associate Product Manager - Transplant

Werfen; Georgia; On-site; USD 90,000 - 130,000; Full time

Job summary

Werfen is seeking a Marketing Product Manager for the Transplant unit. The role supports the Product Manager and Marketing Director in defining market requirements and managing product line marketing activities.

You will prepare marketing support programs and coordinate with technical services and field sales to enable product launches. The ideal candidate has a life sciences or marketing background, with 1+ year healthcare experience, strong analytical and communication skills, and the ability

Qualifications

• Bachelor’s degree in biological sciences, business, marketing or equivalent.
• 1 year healthcare industry experience, preferably IVD (R&D, marketing product specialist, sales, or medical technologist).
• Knowledge in Life Sciences: Biology, Chemistry; strong analytical and communication skills.
• Excellent verbal and written communication skills.

Responsibilities

• Act as the marketing interface with R&D, Operations and QA/RA, ensuring cross collaboration and alignment.
• Prepare and coordinate marketing support programs; create advertising and promotional materials; write bulletins/newsletters.
• Keep informed about developments in medical instrumentation/diagnostic industry for future plans.
• Provide sales technical training; develop training requirements and sales tools; deliver customer presentations.
• Understand Transplant product lines and competitive products; monitor field tests and launches.
• Maintain regular communications with technical services on instrument/reagent issues; perform other duties.

Skills

Interpersonal skills

Cross-functional coordination

Problem-solving

Continuous learning

Leadership

Education

Bachelor's degree in biological science

Business/Marketing degree

Job description

Country

United States

Shift

1st

About the Position

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Overview

Job Summary

Supports the Product Manager or the Marketing Director in the definition and implementation of market requirements for new products, and the product management of Transplant business unit products. Prepares marketing support program for a specific product, product line, or product area. Coordinates implementation with technical services and field sales organization. Provides marketing assistance to field personnel and customers.

Responsibilities

Key Accountabilities

• Act as the marketing interface with R&D, Operations and QA/RA, ensuring cross collaboration, coordination, and alignment
• Prepares and coordinates marketing support programs. Contribute to planning and creation of advertising and promotional materials. Write technical bulletins and newsletters.
• Keeps informed about developments in medical instrumentation/diagnostic industry as they apply to the company's future marketing plans.
• Provides sales technical training for commerical team. Works with field commercial team to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line. Creates and delivers presentations to customers.
• Understands all maintenance, performance and advantages of Transplant products. Understands technical aspects of Transplant and competitive products.
• Monitors field test and marketing introduction programs.
• Maintains regular communications with technical services on problems with instruments and reagents within the product line.
• Performs other duties and responsibilites as assigned

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Networking/Key Relationships

• Maintains strong working relationships with the R&D, Operations, QA/RA, Technical Support, Supply Chain, L&D, and regional commercial teams

Qualifications

Minimum Knowledge & Experience required for the position:

• Bachelor’s Degree in biological science, business administration, marketing discipline or equivalent
• Minimum of one year prior experience in one of the following positions in the healthcare industry, preferably the IVD section: R&D, marketing product specialist, sales, medical technologist in clinical laboratories
• Functional knowledge in Life Sciences: Medical Technology, Biology, Biotechnology, Chemistry Strong analytical, communication, and leadership skills
• Excellent verbal and written communication skills
• Exhibits a disciplined approach to work ensuring thoroughness, consistency, validation, and accuracy in all tasks and work product

Skills & Capabilities:

• Strong interpersonal, organizational, and communication skills
• Self-starter, ability to lead and coordinate amongst cross-functional teams
• Proactive problem-solving and strategic thinking
• Continuous learning and development mindset
• Foster a positive and inclusive work environment

Travel requirements:35% travel both domestic and international, must have and maintain a valid passport.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact [e-mail] for assistance.

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.