Worldwide Marketing Director

Werfenlife SA.; Bedford (MA); On-site; USD 200,000 - 250,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401k with employer match

Paid vacation

Paid sick leave

Performance-based bonus

Commission plan

Job summary

Werfen is seeking a highly strategic and customer-centric Director of Marketing, Hemostasis Solutions, to lead the development and execution of global solution marketing strategies that accelerate growth and differentiate Werfen's Hemostasis portfolio.

The role moves beyond product marketing to create end-to-end solutions addressing labs, clinicians, and healthcare systems. Collaboration across global teams will drive adoption, value-based positioning, and commercial success.

Qualifications

• Bachelor’s degree in Business, Marketing or Communications or a related discipline.
• Minimum of 10 years’ experience in the diagnostics industry as a Product Manager, Marketing Manager or Sales Manager.

Responsibilities

• Own the global solutions marketing strategy for the Hemostasis portfolio, shifting from product-centric to workflow and value-based positioning.
• Translate customer insights and market data into differentiated value propositions for distinct segments.
• Lead global commercialization and launch planning for new products and solutions.
• Partner with Medical Affairs, Clinical Affairs, and key opinion leaders to disseminate evidence supporting customer value.
• Build and lead a new team of global marketers to own the Werfen Hemostasis brands.

Skills

Strategic marketing

Brand development

Commercial acumen

Presentation & communication

Cross-functional collaboration

Analytical thinking

Ability to manage multiple priorities

Market analysis & forecasting

3-year strategic planning

Education

Bachelor’s degree in Business/Marketing/Communications

Job description

Werfen - Bedford - 180 Hartwell Road Bedford, Massachusetts 01730 United States

Country

United States

Shift

1st

About the Position

Introduction

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Our success comes from a specific focus in these rapidly evolving diagnostic areas, our commitment to customers, and our dedication to innovation and quality. We’re passionate about providing healthcare professionals the most valuable and complete solutions to improve hospital efficiency and enhance patient care.

Overview

Job Summary

Werfen is seeking a highly strategic and customer-centric Director of Marketing, Hemostasis Solutions to lead the development and execution of global solution marketing strategies that accelerate growth, strengthen customer value, and differentiate Werfen's Hemostasis portfolio.

This leader will move beyond traditional product marketing to develop compelling end-to-end customer solutions that address the evolving needs of laboratories, clinicians, healthcare systems, and integrated care networks. The Director will translate market insights, customer challenges, clinical evidence, and workflow opportunities into value-based positioning, solution narratives, commercial programs, and value-added services that drive adoption and business performance.

Working across Global Product Management, Regional Marketing, Medical Affairs, Sales, Service, Clinical Affairs, and Customer Experience teams, the Director will champion a customer-out approach that positions Werfen as the trusted partner in hemostasis diagnostics, automation, and laboratory transformation.

Responsibilities

Key Accountabilities

• Own the global solutions marketing strategy for the Hemostasis portfolio, leading the shift from product-centric messaging to workflow, operational, clinical, and economic solution positioning — and telling a compelling story of how Werfen's products, services, and teams transform labs worldwide.
• Translate customer insight — Voice of Customer, journey mapping, and market, competitive, and reimbursement analysis — into differentiated value propositions tailored to distinct customer segments, buying personas, and care settings.
• Partner with regional and country organizations to surface unmet needs and emerging opportunities, ensuring positioning stays consistent across regions, channels, and customer touchpoints.
• Build the solution-selling toolkit — value calculators, ROI tools, business cases, customer narratives, and campaigns — that equips regional and commercial teams to drive adoption and retention.
• Represent the customer and market requirements in portfolio strategy, partnering with Product Management to shape the pipeline and bridge upstream innovation with downstream execution.
• Lead global commercialization and launch planning for new products and solutions.
• Partner with Medical Affairs, Clinical Affairs, and key opinion leaders to build and disseminate the clinical, scientific, and economic evidence that reinforces customer value, and represent Werfen at congresses, conferences, and advisory boards.
• Build, lead, and develop a new team of global marketers to own the Werfen Hemostasis brands — setting clear objectives, performance expectations, and development plans, and fostering a culture of accountability, innovation, and customer focus.
• Establish the KPIs and dashboards that track market share, adoption, pipeline generation, and portfolio performance, and translate them into strategic recommendations.
• Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Budget Managed (if applicable):

• To be determined (TBD)

Internal Networking/Key Relationships:

• Regular interaction with members of Worldwide Marketing and Service, the commercial organization, R&D, Medical, RA/QA, Operations, Finance, Legal, and key opinion leaders in the relevant field.

Skills & Responsibilities:

• Strong strategic marketing skills.
• Excellent brand development and management skills
• Demonstrated commercial acumen with experience driving revenue growth, launch success and campaign ROI.
• Excellent presentation, communication, and influencing skills.
• Strong analytical and problem-solving capabilities.
• Proven ability to collaborate across global cross-functional teams.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiencyin market analysis, forecasting, and business planning.
• Ability to develop 3 year strategic plans, annual marketing plans, and product launch plans
• Experience developing value-based customer propositions and solution-oriented marketing programs.
• Strong understanding of laboratory diagnostics, hospital operations, healthcare economics, or clinical workflows a plus.
• Global marketing experience within a matrixed organization strongly preferred.
• Regional marketing experience driving customer and company results desired.

Travel Requirements:

• Up to 25% of the time

Qualifications

Min Knowledge & Experience required for the position:

• Bachelor’s degree in Business, Marketing or Communications or a related discipline
• Minimum of 10 years’ experience in the diagnostics industry as a Product Manager, Marketing Manager or Sales Manager

The annual base salary range for this role is currently $200,000 to $250,000. Individual employee compensation will ultimately depend on factors including education, relevant experience, skillset, knowledge, and particular business needs.

This role is eligible for medical, dental, and vision insurance, 401k plan retirement benefits with an employer match, as well as paid vacation and sick leave.Our sales roles are eligible for participation in a commission plan and our management,and select professional roles,are eligible for a performance-based bonus.

Werfen is an Equal Opportunity employer and is committed to a diverse workplace. Werfen strictly prohibits unlawful discrimination, harassment or retaliation based upon an individual’s race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, mental/physical disability, medical condition, marital status, veteran status, or any other protected characteristic as defined by applicable state or federal law. If you have a disability and need an accommodation in relation to the online application process, please contact [e-mail] for assistance.

We operate directly in over 30 countries, and in more than 100 territories through distributors. Annual revenue is approximately $2 billion and more than 7,000 employees around the world comprise our Werfen team.