Associate Product Manager

Abbott; Shanghai (VA); On-site; USD 100,000 - 140,000; Full time

Job summary

Abbott is seeking a Marketing professional with 3–5 years of experience in Pharmaceutical or Healthcare markets to drive brand strategy and demand creation in the United States. The role emphasizes cross-functional collaboration with sales, medical education, and KOL engagement to expand market presence.

The candidate will develop evidence-based materials, manage budgets, and ensure timely delivery of marketing programs while working with multinational teams.

Qualifications

• Bachelor's degree or above.
• 3-5 years' working experience in Pharmaceutical or Clinical Nutrition or Healthcare market.
• Minimum 1 year's working experience in product management with multi-national companies.
• Minimum 1 year's sales experience background is preferred.
• Good command of written and verbal English.

Responsibilities

• Understand and implement brand strategies to grow the business and identify opportunities to expand sales and productivity of the assigned department.
• Develop and execute marketing programs to ensure on-time delivery with high quality.
• Lead to build and maintain professional relationships with KOLs through advisory meetings, sponsorship, site visits and attendance at key congress.
• Create and develop marketing materials including evidence-based messages, clinical tools, product slides, handbook etc.
• Collaborate with the ethical sales team to develop education contents and activation plans for HCP and patient education to drive downstream.
• Monitor and control marketing expenses in line with budget on a monthly basis.
• Assist Line Manager in other additional tasks as requested

Skills

Brand management

KOL management

Marketing program development

Budget management

Education content development

English communication

Education

Bachelor's degree or above

Job description

Main Responsibilities

• Understand and implement the brand strategies & plan to grow the business and identify opportunities to expand sales and productivity of assigned department.
• Develop and execute marketing program to make sure on-time-delivery with high quality.
• Lead to build and maintain professional relationship with KOLs through advisory meeting, sponsorship, site visit and attendance at key congress. Utilize KOLs to drive marketing message and brand noise for demand creation.
• Create and develop marketing materials including evidence-based messages, clinical tools, product slides, handbook etc.
• Closely work with ethical sales team for developing education contents and activation plans for HCP& patient education to drive downstream.
• Monitor and control marketing expenses in line with budget on monthly basis.
• Assist Line Manager in other additional tasks as requested

Background & Education Required

• Bachelor's degree or above
• With 3-5 years' working experience in Pharmaceutical or Clinical Nutrition or Healthcare market.
• Minimum 1 year's working experience in product management with multi-national companies. Minimum 1 year sales experience background is preferred.
• Good command of written and verbal English.