Associate Product Manager

Sela AI; San Francisco, Northern (CA, KY); Hybrid; USD 110,000 - 150,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) match

Unlimited PTO

Snacks, dinner, and team lunches

Hybrid in-office schedule: SF with a W

Job summary

Sela is recruiting for an Associate Product Manager to help lead the development of our AI voice agent platform in a hybrid SF setup. You’ll collaborate with a high-ownership team, design end-to-end agent flows, and translate customer needs into actionable product changes.

You’ll work on real, high-stakes problems, including multi-agent coordination, real-time constraints, and enabling rapid experimentation while maintaining privacy and security standards.

Qualifications

• An unusually strong writer.
• This can be your first product role.
• Judgment about what matters.
• Comfort with ambiguity and speed.
• Real curiosity about AI.

Responsibilities

• You will spend your days directing AI agents to build AI agents and stand up new voice agents end to end.
• You will learn fast by building and iterating on real customer workflows.
• You will own the voice agents for top lenders and manage relationships with clients.
• You will push features from concept to production with evals and simulations before live calls.

Skills

Strong writer

Job description

LLMs are trained to follow the human they're talking to. Sela has to do the opposite: read someone's intent and tone and gently steer the conversation toward a goal, well enough to outperform some of the best sales teams in the country. Frontier models aren't built for that. We are.

A quick tour of what you'd actually be working on.

An LLM That Leads, Not Follows

• Models are optimized to follow the user — we need them to lead
• Persuade and adapt to a real person without going off-script
• A research-flavored problem the labs aren’t optimizing for

Real-Time, Non-Deterministic

• What sounds like one agent is a swarm of specialists handing off mid-call
• We rewrite the agent’s context, tools, and instructions between turns
• All inside a few hundred milliseconds, every single turn

Testing Things With No Right Answer

• Conversations aren’t functions that return true or false
• Turn-level evals on real moments, plus full end-to-end simulations
• Simulated callers, LLM-as-judge, and metrics per behavior

Real People, Real Responsibility

• People tell our agents genuinely personal things
• Security and privacy are design constraints, not a checkbox
• Bounded autonomy — unsafe actions simply don’t exist for the agent

The Team

A high-density team building directly with the founders out of San Francisco. We're still small, so every hire has an outsized impact on the product and how it's built.

Studied at

Built things at

Google Meta Apple Amazon

Culture

What We Care About

Everyone's a bar raiser

A high-density team where the bar is high and everyone makes the people around them better.

Helpful by default

How we treat each other matters. Helpfulness and decency are part of the bar, not optional extras.

Ship Fast

Move quickly, get the product into people’s hands, learn, and iterate. Velocity is part of how we work.

Transparency

We’re open about numbers, plans, problems, and tradeoffs. Everyone knows where things stand.

The Practical Stuff

Straightforward, generous where it counts, and built for a team that spends most of its time building together in San Francisco.

Medical

Top-of-market health coverage for you and your dependents.

Comprehensive dental and vision coverage for you and your dependents.

401(k) Matching

A top-of-market employer match on your retirement contributions.

Meaningful Equity

Real ownership in what we’re building, granted at an early stage.

Competitive Comp

Salaries benchmarked to senior and staff engineering roles in San Francisco.

Unlimited PTO

Take the time you need to rest and recharge.

Dinner On Us

Dinner on the company any night you’re still at the office in the evening.

Hybrid In Office

Four days a week together in SF, with a flexible remote day on Wednesdays.

Open Roles

Join Us

We're looking for high-agency people who want real ownership and want to help build a large, lasting company. Explore current openings and apply through Ashby below.

Associate Product Manager

Location

Employment Type

Full time

Location Type

On-site

Department

Product

Compensation

• $110K – $150K

About Sela

Sela is the market-leading AI voice agent for mortgage lenders. Founded in 2024, we’ve grown like crazy (~$0->13M in 20 months), and currently count 5 of the 10 largest independent mortgage banks in the U.S. as enterprise customers. If we’re successful, the cost of owning a home in the US will become ~1% cheaper. We’ve raised $21M across our Seed and Series A from top investors.

Why this is a huge opportunity

Around 1% of the U.S. labor force works in phone sales, representing roughly $100B of annual salary, and the industry is poised at the brink of complete disruption. We are at the cutting edge of this economic transformation, one of the first companies creating real, durable economic value through applied AI.

Buying a house is the largest financial decision most people make in their lives, and homeownership is tied to many other purchases, including life insurance, homeowners insurance, alarm systems, home renovations, solar panels, and more. By owning the mortgage vertical, we will own the relationship with the consumer, allowing us to serve as the essential AI infrastructure for high consideration consumer sales.

Why Join

Crazy growth: The market pull is exhilarating - we’ve grown 10x in the past 12 months and more than 100x since our seed round, all without a dedicated sales or marketing team. Building something that people want so badly is the best feeling you can have in a startup.

Team and Culture: We are a high-agency team where the bar is high and everyone makes the people around them better. Collaboration and intensity are core team values: people truly care about their work and their coworkers. At the same time, we don't take ourselves too seriously.

Challenging problems: Outperforming human sales teams on half a million daily calls is not easy. Low-latency, real-time infra. 99.9% uptime. Enterprise-grade privacy and security. Advanced simulation and evaluation systems. Flexible A/B testing. AI scheduler and dialer. We own the whole stack and we do not compromise on quality.

Well-funded: We’ve raised $21M+ in total funding, most recently a $15M Series A in June 2026.

What you will do

You will spend your days directing AI agents to build AI agents. Almost all of your work happens through Cursor and Claude Code — standing up new voice agents, reworking existing ones, and extending the internal systems that assemble and maintain our whole fleet. Nobody arrives knowing how to do this well. You'll learn it here, fast.

The other half is customers. You'll own the voice agents for some of the largest mortgage lenders in the country — talking to them directly, learning what their loan officers actually do all day, and turning that into an agent that performs. Every change gets verified through our evals and simulations before it goes live on real calls.

You'll start on changes to existing agents and be building new ones end to end within a few months. From there you grow into our hardest use cases — pulling credit, recommending loan products — first alongside our PMs, then running them yourself.

What you will own

The agents for a set of our largest lenders. Their requests come to you, and you own both the work and the relationship — from a same-day tweak to a rebuild of how the agent handles an entire conversation.

New agents, end to end. Take a customer's messy real-world process, decide how it should work as a voice conversation, and build it.

Pattern recognition across customers. You'll see every request that comes in. Part of your job is spotting when three one-off asks are really one missing feature — and pushing that into the roadmap instead of building it three times.

The quality bar for your agents. You decide when something is good enough to go live on real calls, and what isn't worth building at all.

What are we looking for

This can be your first product role. How you think and write matters more to us than your last title or relevant experience.

An unusually strong writer. You'll write to customers, write the instructions agents run on, and write up what you learn. Clear writing is most of this job.

Judgment about what matters. You'll always have more requests than time, and you'll have to tell which is which.

Comfort with ambiguity and speed. You'll get dropped into unfamiliar problems and be expected to figure them out.

Real curiosity about AI. You don't need to have built agents before, but you should want to badly.

Top-of-market medical, dental, and vision coverage

401(k) with a top-of-market employer match

Unlimited PTO

Snacks, dinner, and weekly team lunches

Hybrid in-office schedule: four days a week together in SF, with a flexible remote day on Wednesdays

Compensation Range: $110K - $150K

Curious What We've Built?

Call our AI agent and hear the product you'd be working on.