Associate, PR/Influencer Marketing LM, NA

Lensa; New York (NY); On-site; USD 64,000 - 94,000; Full time

Job summary

A leading global company in beauty products is seeking an Associate for PR & Influencer Marketing. The role involves managing influencer outreach, strategic activations, and budget management, ideal for a beauty enthusiast eager to impact the industry's leading brands. Applicants should hold a Bachelor's degree and have 2-3 years of experience in communications, emphasizing strong analytical and interpersonal skills.

Benefits

Health insurance coverage

Paid holidays and vacation time

Wellness programs

Qualifications

• 2-3 years of communications experience in beauty, fashion, or retail industries.
• Strong knowledge of media, influencer, and social trend landscape.
• Ability to forecast digital content trends.

Responsibilities

• Support Director in executing PR and influencer programs.
• Manage influencer outreach and product seeding.
• Track and report campaign performance against KPIs.

Skills

Communication

Organization

Project Management

Analytical Skills

Interpersonal Skills

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Influencer Management Tools

Social Media Platforms

Job description

Associate, PR/Influencer Marketing LM, NA

Associate, PR/Influencer Marketing LM, NA

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Lensa is the leading career site for job seekers at every stage of their career. Our client, The Estee Lauder Companies, is seeking professionals in New York, NY. Apply via Lensa today!

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products, and is a steward of luxury and prestige brands globally. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, M·A·C, La Mer, Bobbi Brown Cosmetics, Aveda, Jo Malone London, Bumble and bumble, Darphin Paris, TOM FORD, Smashbox, AERIN Beauty, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, Too Faced, Dr.Jart+, the DECIEM family of brands, including The Ordinary and NIOD, and BALMAIN Beauty.

Description

We are seeking a motivated Associate, PR & Influencer Marketing to support the Director in executing PR and influencer programs for La Mer North America. This role manages influencer outreach, product seeding, and events, driving EMV growth through data-driven insights and strategic activations. Ideal for a beauty industry enthusiast eager to grow and make an impact.

Key Responsibilities

• Influencer Strategy
• Assist the Director in developing a talent strategy, identifying subcultures and emerging creators aligned with the editorial calendar to exceed KPIs.
• Build relationships with talent agencies, influencer tools, and social platforms to stay ahead in talent and trend identification.
• Serve as the internal expert on competitive and cross-category influencer activations, recommending breakthrough strategies for brand growth in North America.
• Talent Identification & Relationships
• Manage the in-house growth and management of our influencer list and always-on engagement of talent to maximize EMV
• Foster strong and loyal relationships with influencers to continually expand our network and retain talent
• Campaign Management
• Assist in creating clear and compelling briefs for creators.
• Oversee product orders, fulfillment, and timely delivery to influencers.
• Manage daily influencer communication to maximize post engagement.
• Collaborate with the 360 Marketing team to identify top-performing content for paid use.
• Track and report campaign performance against KPIs.
• Mailers & Gifting
• Manage all VIP and Evergreen Mailers and Gifting, working closely with Director to ensure all needs are met
• Events
• Support Director on executing Influencer events, including Spa de La Mer, to ensure we are delivering memorable and meaningful experiences that drive brand loyalty and desirability
• Reporting & Analysis
• Manage monthly, quarterly and campaign reporting on EMV and other KPIs, evaluate and recommend tactical pivots based on data
• Provide regular competitive analysis to shape strategies that will aggress our key competitors
• Budget Management
• Assist Director with monthly reconciliation of the PR & Influencer budget lines
• Manage product no charge and new product pre-orders with the 360 Marketing team, ensuring all influencer and press gifting needs are met
• Ensure all PR and Influencer invoices are processed
• Trend Spotting
• Manage internal and external tools to identify top trend areas of opportunity
• Recommend opportunities for paid, owned and earned activations that have potential virality and build equity, relatability and relevance
• Public Relations
• Assist Director with launch communications and pitching to editors
• Support product seeding process for media, makeup artists and dermatologists to foster relationship building
• Assist with operations and logistics management for brand activations and events, including global-led events and external events (i.e: dermatologist industry events)
  
  

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field
• 2-3 years of communications experience, preferably in the beauty, fashion, or retail industries within public relations, influencer marketing or social media function
• Strong communication, organization and project management skills
• Knowledge of the media, influencer and social trend landscape; ability to identify and forecast digital content trends a plus
• An understanding of content creation, social trends, performance drivers, and how to craft an influencer brief
• Proficiency in all social platforms established and emerging (i.e. Instagram, TikTok etc)
• Proficiency in influencer management and reporting tools (i.e. Tribe Dynamics, Grin etc)
• Strong interpersonal skills; ability to lead from every chair and build relationships internally and externally
• Strong analytical skills combined with a high level of creativity
  
  

Pay Range

The anticipated base salary range for this position is $64,350.00 to $93,250.00 . Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.

In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

Michigan Applicants: Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.

Philadelphia Applicants: Philadelphia's Fair Chance Hiring Law (https://www.phila.gov/media/20240326142036/V6-Fireball-Handout-fairchance-E-S.pdf)

Rhode Island Applicants: The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.

Equal Opportunity Employer

It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact [e-mail].

If you have questions about this posting, please contact [e-mail]

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  IT Services and IT Consulting

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