Brand Strategy Lead

BioSpace; Plainsboro Township (NJ); On-site; USD 148,290 - 259,510; Full time

Benefits offered by this job

Medical, dental, and vision coverage

Flexible vacation policy

Tuition reimbursement program

Job summary

A leading healthcare company is seeking an Associate Director, Strategy Lead in New Jersey to drive brand strategy and go-to-market plans for their portfolio. Candidates should have at least 12 years of experience in the pharmaceutical industry, strong strategic and analytical skills, and a proven track record in managing successful product launches. This role involves collaboration across teams and budget management, ensuring alignment with market dynamics to drive growth.

Qualifications

• 12+ years of experience in sales and brand management within the pharmaceutical industry.
• Experience with product launches and lifecycle management.
• Proven knowledge of the pharmaceutical industry.

Responsibilities

• Lead the development of brand strategies and go-to-market plans.
• Collaborate with cross-functional teams to ensure alignment.
• Manage the brand level marketing budget effectively.

Skills

Strategic thinking

Analytical skills

Stakeholder management

Leadership

Project management

Education

Bachelor’s degree

Master’s degree

Job description

Associate Director, Strategy Lead

About the Department

Our Marketing & Patient Solutions group creates and delivers human-centered experiences, where innovation meets customer-centricity, driving the ultimate experience for our patients. Our focus extends beyond transactions to craft experiences as one fully integrated, aligned and connected organization that puts empathy at the center, powered by insight and foresight.

About

We develop an end-to-end approach to strategy, focusing on every touchpoint that impacts our customers. We leverage data and insights to inform our decision-making processes, ensuring that our strategies are rooted in a deep understanding of customer needs and behaviors. Our ‘test and learn’ mindset and approach enables us to iterate rapidly and refine our strategies based on real-world results.

We are building an intentional team culture that is made up of diverse skillsets, united by the shared belief that reinvention and learning is what fuels continuous growth. Do you get excited about exploring the unknown? Does the idea of driving value through human-centered design pull you in? Are you ready to experiment with us?

The Position

The Associate Director, Strategy Lead is pivotal in developing brand level objectives and strategic priorities. They will seek to find a competitive edge and differentiation in NNI brand strategies, set high standards, and establish/maintain a proactive market leadership position. This role will be responsible for leading the go-to-market strategy and launch planning for the Rare Bleeding portfolio inclusive on new product launches and label expansions as well as driving overall portfolio growth, market share and profitability.

Relationships

Reports to the Rare Disease Marketing Lead. Collaborates closely with cross‑functional teams, including sales, marketing, medical affairs, market access and policy/advocacy (MAPA), regulatory affairs, and other relevant NNI departments to ensure alignment of brand objectives, strategies, and marketing promotion.

Essential Functions

• Portfolio and Brand Objectives and Strategy: Defines the overarching portfolio and brand objectives and activation/experience strategy including prioritization of business needs and market opportunities over the short- and long‑term horizons. Must develop brand objectives in the context of the overall portfolio strategy for the TA. Understands the definition of the market and develops accurate sales projections/forecasts. Prioritizes phasing of objectives based on engagement objectives and sales forecasts. Lead the development and execution of annual and long-term brand planning.
• Market Research: Support market research efforts and monitor competitive landscape to identify trends, competitive landscape, opportunities, and threats to inform marketing strategies. Translate unmet market needs into actionable brand opportunities.
• Go‑To‑Market Strategy & Launch Planning: Lead the development of the go‑to‑market strategy, inclusive of new indications. Partner with cross‑functional teams to ensure integrated launch readiness and plans. US liaison with the global launch office and global brand team for development of a unified launch approach.
• Customer Adoption: Ensure marketing plans are executed in alignment to strategic brand objectives to drive brand awareness, customer acquisition, and product adoption. Provide guidance to HCP and consumer marketing leads to drive effective marketing strategies and initiatives.
• Cross‑functional and Global Collaboration: Partner with global brand teams to align strategies, share best practices, and adapt global assets for local market needs. Act as a liaison between global and in‑market teams to ensure brand consistency and agility in response to market dynamics.
• Performance Tracking: Define clear KPIs and success metrics for brand performance and ensure ongoing measurement and optimization. Analyze brand performance and KPIs. Provide insight into how to optimize strategies and tactics to reach brand objectives. Proactively identify opportunities for innovation and enhancement to drive brand growth and customer engagement.
• Budget Management: Manage the brand level marketing budget, ensuring resources are allocated efficiently to maximize ROI. Oversee agency and vendor relationships to deliver high‑quality, on‑time, and on‑budget deliverables.

Physical Requirements

Approximately 20‑30% overnight travel.

Qualifications

• Requires a Bachelor’s degree; Master’s degree preferred.
• 12+ years of experience including progressively responsible experience within sales, brand management/marketing experience within the pharmaceutical industry required.
• Proven knowledge of the pharmaceutical industry, including medical, regulatory, and clinical processes.
• Experience with product launches and lifecycle management.
• In depth understanding of disease landscape, treatment modalities and market dynamics within specified therapy area preferred.
• Experience leading brand strategy development and driving impactful customer experiences through expert understanding of market and industry is required.
• Ability to manage complexity, including the leadership of work across competing priorities.
• Strong strategic thinking and analytical skills, with the ability to translate insights into actionable marketing strategies to guide customer experiences.
• Proven track record of innovative market tactics/high impact results (based on metrics/ROI).
• Outstanding planning and organizational skills with exceptionally high attention to quality of detail and proven track record of results and follow up.
• Excellent communication and stakeholder management skills, with ability to influence senior leaders and collaborate with cross‑functional teams across the organization.
• Strategic mindset and results driven approach to developing and executing brand marketing plans in alignment with business objectives.
• Embodies leadership behaviours, including authenticity, servant leadership, will, empathy, decisiveness, a growth mindset, and driving focus and simplicity.
• Experience with management of outside agencies.
• Excellent leadership and team management skills, with the ability to inspire and motivate others.

Compensation & Benefits

The base compensation range for this position is $148,290 to $259,510. Base compensation is determined based on a number of factors. This position is also eligible for a company bonus based on individual and company performance. Novo Nordisk offers long‑term incentive compensation and/or company vehicles depending on the position’s level or other company factors. Employees are also eligible to participate in Company employee benefit programs including medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; employee assistance program; tuition reimbursement program; and voluntary benefits such as group legal, critical illness, identity theft protection, pet insurance and auto/home insurance. The Company also offers time off pursuant to its sick time policy, flexible vacation policy, and parental leave policy.

Inclusion Statement

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants. We’re not your typical healthcare company. In a modern world of quick fixes, we focus on solutions to defeat serious chronic diseases and promote long‑term health. Our unordinary mindset is at the heart of everything we do. We seek out new ideas and put people first as we push the boundaries of science, make healthcare more accessible, and treat, prevent, and even cure diseases that affect millions of lives. Because it takes an unordinary approach to drive real, lasting change in health.

Equal Opportunity Employer

Novo Nordisk is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, protected veteran status or any other characteristic protected by local, state or federal laws, rules or regulations. If you are interested in applying to Novo Nordisk and need special assistance or an accommodation to apply, please call us at 1-855-411-5290. This contact is for accommodation requests only and cannot be used to inquire about the status of applications.