Associate Outreach Leader

Hopscotch-Primary-Care; Asheville (NC); On-site; USD 42,000 - 64,000; Full time

Job summary

Hopscotch Primary Care in Asheville seeks an Associate Outreach Leader to support patient growth and community engagement across clinics. The role blends outreach, event coordination, grassroots relationship management, and prospective patient enrollment to connect eligible patients to Hopscotch services.

You will build relationships with local organizations, host health fairs and open houses, educate seniors about care options, track activities in Salesforce, and collaborate with marketing and

Qualifications

• High school diploma or equivalent required.
• Valid driver’s license and U.S. work authorization.
• 1–3 years in healthcare outreach, community engagement, sales support, event coordination, or customer service preferred.

Responsibilities

• Build and maintain relationships with grassroots community organizations and stakeholders.
• Plan and co-lead outreach events such as health fairs, seminars, and open houses.
• Educate prospective patients about Hopscotch services and guide enrollment.
• Track outreach activities and follow up to improve conversion and retention.
• Coordinate calendars and collaboration with clinic teams, marketing, and patient engagement.

Skills

Relationship building

Community engagement

Event coordination

Enrollment support

Education

High school diploma or equivalent

Tools

CRM systems

Microsoft Office

Job description

At Hopscotch Primary Care, we believe great healthcare should be accessible to all people across all communities. Today, almost 20% of Americans live in a rural community, yet only 11% of physicians practice in those same communities. We are on a mission to transform healthcare in rural America. We provide high-quality primary care tailored to meet the needs of our patients through our robust care model and comprehensive care team, delivering care in our clinics, and across settings, and wrapping resources around the patients who need them most.

Our patients and the care teams who serve them sit at the center of everything we do at Hopscotch. Hopscotch Primary Care takes a team approach to serve patient needs and provide the best care possible. Our goal is to provide the care each of us would want for ourselves or for our family members, in the right setting, and at the right time.

Today, we are serving thousands of patients in our value-based care model and the number is growing every day. If you want to bring your experience, skill and passion to make a lasting impact in healthcare, we’d like to meet you.

About the Role

As theAssociateOutreach Leader Associate, you will serve as a key member of Hopscotch Primary Care's Outreach team, supporting patient growth and community engagement efforts across assigned clinics and territories. This role combines community outreach, event coordination, grassroots relationship management, and prospective patient engagement to help increase awareness of Hopscotch Health and connect eligible patients to care.

This roleplays a highly visible role within the community and serves as a trusted ambassador of the Hopscotch brand. You will build relationships with local organizations, support community events and clinic open houses, educate prospective patients about Hopscotch services, and help guide individuals through the patient enrollment journey.

This role works collaboratively alongside Outreach Leaders (OL), clinic teams, marketing, and patient engagement teams to maximize community presence and support patient acquisition efforts. TheAssociate Outreach Leaderis not a direct report to the OL; however, the two roles work closely together to align outreach activities, coordinate territory coverage, and support shared growth goals.

This role is ideal for someone who enjoys building relationships, engaging with seniors and community organizations, coordinating events, and helping patients navigate healthcare access in a fast-paced and mission-driven environment.

Key Responsibilities

Community Outreach & Relationship Building

• Build andmaintainrelationships with grassroots community organizations — senior centers, housing communities, faith-based organizations, nonprofits, community centers, and local civic groups not currently managed by the OL
• Represent Hopscotch Primary Care professionally within the community and serve as a trusted point of contact for prospective patients and community stakeholders
• Educate community members on Hopscotch services, providers, and the value-based care model, and conduct outreach activities to increase awareness and engagement
• Maintain recurring touchpoints with community organizations to support long-term engagement and collaboration

Community Events & Open Houses

• Co-lead, coordinate, or independently support outreach events including health fairs, educational seminars, senior community visits, and grassroots engagement opportunities
• Support planning and execution of clinic open houses, including venue preparation, outreach materials, staffing coordination, setup, and follow-up activities
• Greet and engage prospective patients during events, capture attendee information, and conducttimelyfollow-up to support conversion
• Conduct on-site enrollment activities or schedule follow-up appointments whenappropriate, and provide post-event reporting on attendance and outcomes
• Activelyidentifyand engage eligible Medicare and Value-Based Care (VBC) patients within assigned communities through calls, texts, email, and in-person interactions
• Assistprospective patients with scheduling appointments and navigating the enrollment process
• Conducttimelyfollow-up with prospective patients generated through outreach, events, referrals, and inbound inquiries to improve conversion and retention
• Support patient onboarding and re-engage inactive or unresponsive prospective patients when appropriate

Outreach Coordination & Collaboration

• Coordinate outreach calendars, event schedules, and community activities with Outreach Leaders and internal teams to maximize coverage and minimize duplication
• Share event feedback, community insights, and outreach learnings during regular collaboration meetings
• Partner with clinic teams, marketing, and patient engagement teams to support outreach campaigns and patient growth initiatives

Operational & CRM Excellence

• Track outreach activities, event participation, patient engagement efforts, and follow-up outcomes
• Enter andmaintainaccuratedocumentation within Salesforce and other business systems
• Maintain outreach calendars, event preparation timelines, and outreach inventory/materials, and support reporting and operational readiness

About You

• Enjoys building relationships and engaging with local communities
• Highly organized, energetic, and dependable
• Communicates professionally with patients, caregivers, and community partners
• Comfortable speaking with seniors and educating prospective patients
• Thrives in collaborative, fast-paced team environments
• Proactive, resourceful, and solutions-oriented with sound judgment

Qualifications

• Required: high school diploma or equivalent, valid driver's license, U.S. work authorization, ability to travel locally throughout assigned territory, and comfort using Microsoft Office and CRM systems
• Preferred: 1–3 years of healthcare outreach, community engagement, sales support, event coordination, or customer service experience
• Preferred: experience working with Medicare or senior populations, event planning or community engagement experience, and CRM/Salesforce experience

At Hopscotch Primary Care, we embrace diversity, invest in a culture of inclusion and positivity and encourage all to apply to join our team. You will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.