ASSOCIATE ORGANIC & AI SEARCH ANALYST

Kohl's; Menomonee Falls (WI); On-site; USD 52,000 - 76,000; Full time

Job summary

Kohl's in Menomonee Falls, WI seeks an Associate Organic & AI Search Analyst to turn search data and site metrics into actionable insights that drive business performance.

You will assemble performance metrics, maintain dashboards using Qlik, Looker Studio, and Excel, and support AI-driven reporting. The role involves weekly data pulls, monitoring data feeds, keyword research, and collaboration with SEO, Social, Paid, and Digital Ops teams to evaluate total search performance.

Qualifications

• 1–3 years of experience in data analysis, digital marketing, or SEO reporting.
• Bachelor’s degree in Business, Marketing, Analytics, Statistics.
• Strong expertise in Google Sheets and Microsoft Excel.
• Familiarity with data visualization tools (Qlik, Looker Studio, Tableau) preferred.
• Experience with enterprise search platforms (Google Search Console, Conductor, Screaming Frog, or GA) preferred.

Responsibilities

• Assemble and format performance SEO, AEO, and GEO metrics for leadership reports.
• Maintain dashboards in Qlik, Sheets, Tableau, or Looker Studio; apply AI tools for automation.
• Perform weekly, monthly, seasonal data pulls to identify trends.
• Monitor data feeds from Google Search Console, Conductor, Merchant Center for accuracy.
• Collaborate with SEO to pull keyword research and track content impact.
• Support Technical SEO by pulling crawl reports and Core Web Vitals data.
• Track brand mentions and sentiment across search and AI answer engines.
• Provide raw data summaries of SERP features to guide recommendations.

Skills

Data analysis

Digital marketing

SEO reporting

Education

Bachelor's degree in Business, Marketing, Analytics, Statistics

Tools

Google Sheets

Microsoft Excel

Qlik

Looker Studio

Tableau

Job description

About the Role

As Associate Organic & AI Search Analyst, you will serve as the core data and reporting support across the SEO & AI Search organization. Acting as an analytical bridge between foundational search operations and emerging AI innovation, you will turn search data, site health metrics, and web performance numbers into clear, actionable insights that drive commercial impact and overall business performance for the team.

What You’ll Do

• Work directly with the Manager to assemble, organize, and format performance SEO, AEO, and GEO (Search Engine, Answer Engine, and Generative Engine Optimization) metrics to measure commercial impact; support the preparation of high-visibility reports and presentations for leadership without holding ultimate ownership of executive-level deliverables
• Update and maintain standard team-level organic search performance dashboards using Qlik, Google Sheets, Tableau, or Looker Studio; apply AI-powered tools and reporting automation to optimize data collection workflows, improve dashboard accuracy, and support cross-functional reporting requests
• Execute weekly, monthly, and seasonal performance data pulls to help identify traffic shifts, trends, and surface anomalies for team review
• Monitor daily data feeds across primary SEO platforms (Google Search Console, Conductor, Merchant Center) to safeguard data accuracy and resolve reporting gaps before summaries reach the Manager
• Partner with SEO team to pull keyword research, analyze search intent trends, perform basic content gap reporting, and track the impact of content updates and topic clusters
• Assist the Technical SEO team by pulling crawl reports, log file data summaries, Core Web Vitals metrics, and tracking indexation trends pre- and post-launch
• Pull and organize data to support joint projects with Social, Paid, and Digital Ops teams to evaluate total search performance
• Track, log, and analyze performance metrics, brand mentions, citation frequency, and sentiment across traditional search platforms and AI answer engines (ChatGPT, Gemini, Google AI Overviews) using defined testing templates to evaluate brand visibility and commercial growth opportunities
• Monitor changing SERP (Search Engine Results Page) features and zero-click trends, providing raw data summaries to guide content and technical recommendations

Additional tasks may be assigned

What Skills You Have

Required

• 1–3 years of experience in data analysis, digital marketing, or SEO reporting, preferably within an e-commerce or retail environment
• Bachelor’s degree in Business, Marketing, Analytics, Statistics
• Strong expertise in Google Sheets and Microsoft Excel

Preferred

• Working familiarity with data visualization tools (e.g., Qlik, Looker Studio, Tableau) to maintain and build clean, visual reporting widgets
• Exposure to or hands-on experience using enterprise search platforms (Google Search Console, Conductor, Screaming Frog, or Google Analytics)
• Eagerness to learn emerging search analytics tools and adapt to evolving AI search tracking methodologies