Associate NIL Partnership Solutions Manager - University of Memphis

LEARFIELD; Memphis (TN); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, Dental, Vision

401(k) + Match

Paid time off

Parental Leave

Holidays

Job summary

Learfield is seeking a detail-oriented NIL Associate Partnership Solutions Manager to lead campus NIL partnerships and activation of campaigns across digital, social, in-venue and broadcast platforms. You will coordinate with sales, university NIL teams, student-athletes, and content teams to develop creative NIL concepts and deliver on contractual commitments.

The ideal candidate has 4+ years in sponsorship activation or related fields, strong project management, and excellent cross-functional

Qualifications

• Minimum 4+ years in sponsorship activation, NIL partnerships, influencer marketing, or event marketing.
• Proven ability to manage multiple partners or projects with accountability for timely outcomes.
• Experience creating social media content and campaigns aligned with platform best practices.
• Strong organizational, project management, and cross-functional communication skills.
• Familiarity with interpreting contracts and sponsorship assets across digital and traditional channels.
• Proficiency in Microsoft Office and CRM tools.

Responsibilities

• Manage a portfolio of NIL partners and lead execution of contractual deliverables.
• Coordinate with partners, student-athletes, and university NIL teams to ensure compliant activations.
• Assist scheduling, project management, execution and distribution of NIL content.
• Create NIL and branded social content for local property sales staff to drive revenue.
• Coordinate approval processes and maintain documentation for all NIL partnerships.
• Maintain timelines, activation schedules, and deliverable tracking.
• Collaborate with sales and marketing to brainstorm, develop, and pitch NIL campaigns.
• Support sales strategic planning with partner ideation and performance reviews.
• Guide Coordinators or game day staff during activation or planning cycles.
• Identify opportunities to improve NIL activation processes.
• Represent the property in select meetings and game day operations.

Skills

Sponsorship activation

Project management

Communication

Cross-functional collaboration

Social media content creation

Relationship building

Strategic thinking

Time management

Education

Bachelor’s degree in marketing or related field

Tools

CRM tools

Microsoft Office

Job description

Tiger Sports Properties is seeking a detail-oriented and collaborative NIL Associate Partnership Solutions Manager to join our Sports Properties team and lead the activation of Name, Image, and Likeness (NIL) partnerships on campus. This role plays a key part in bringing NIL partnerships to life by managing a growing portfolio with autonomy and ensuring all contractual NIL deliverables are executed flawlessly.

In this role, you’ll serve as the primary activation lead for NIL partners, coordinating integrated marketing campaigns across digital, social, in-venue, and broadcast platforms. You’ll also collaborate closely with sales and university NIL teams to develop creative NIL concepts, craft compelling partner proposals, and translate brand objectives into impactful student-athlete activations. The ideal candidate thrives in a fast-paced environment, takes initiative to solve problems, and excels at communication, creativity, and strategic execution.

Key Responsibilities:

• Manage a portfolio of NIL partners and lead execution of their contractual deliverables, including appearances, social media content, and experiential activations.
• Serve as the primary liaison between partners, student-athletes, and university NIL teams to ensure all NIL activations meet NCAA, conference, state, and university guidelines.
• Work with Student Athletes and Content team to assist with the scheduling, project management, execution and distribution of NIL content.
• Assist creation of custom NIL and branded social media content for local property sales staff to drive revenue opportunities for LEARFIELD
• Coordinate approval processes and maintain thorough documentation for all NIL partnerships to ensure compliance and transparency.
• Maintain accurate project timelines, activation schedules, and deliverable tracking to ensure timely fulfillment of contractual obligations and high-quality execution.
• Collaborate with sales and marketing teams to brainstorm, develop, and pitch creative NIL campaign concepts that align with partner objectives and drive measurable engagement.
• Support sales strategic planning by contributing to partner ideation, recaps, performance reviews, and renewal discussions.
• Guide Coordinators or game day staff during NIL activation or planning cycles.
• Identify opportunities to improve NIL activation processes and operational efficiency.
• Represent the property in select meetings, planning sessions, and game day operations.

Minimum Qualifications:

• 4+ years of experience in sponsorship activation, NIL partnerships, influencer marketing, account management, or event marketing—preferably in sports or entertainment.
• Proven success managing partners or projects independently with accountability for timely outcomes.
• Demonstrated experience or willingness to learn about creating content for social platforms with a clear understanding of what works best on specific social media channels
• Strong organizational, project management, and communication skills.
• Ability to work cross-functionally and build relationships with a wide range of internal and external stakeholders.
• Familiarity with interpreting contracts and understanding sponsorship assets across digital and traditional channels.
• Proficiency in Microsoft Office and other planning or CRM tools.
• Availability to work evenings and weekends for game day or event support.

Preferred Qualifications:

• Bachelor’s degree in marketing, communications, sports management, or a related field.
• Experience managing multiple sponsorship or brand partnership accounts simultaneously.
• Strong understanding of the collegiate athletics landscape, multimedia rights, and the evolving NIL ecosystem.
• Understanding digital and social media best practices within NIL and influencer marketing.
• Experience developing or supporting content strategies for social media, with a clear sense of what drives engagement across different platforms.
• Familiarity with creative production elements such as graphic design, motion graphics, photography, and social storytelling.

Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act.

Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability.