Associate Merchant

Comfrt; United States; Remote; USD 60,000 - 110,000; Full time

Job summary

Comfrt is seeking an Associate Merchant to support the Senior Merchant in driving commercial performance across assigned categories. You will work at the intersection of Product, Merchandising, Planning, Finance, Marketing, eCommerce, Retail, International and Operations to translate product strategy into commercially successful assortments.

The role requires strong analytical capability, execution orientation, and the ability to manage assortment planning, sales analysis, buy recommendations,

Qualifications

• 3-5 years of experience in Buying, Merchandising, Planning, or related retail/eCommerce function.
• Experience within apparel, accessories, home, lifestyle, or a high-growth consumer brand preferred.
• Strong analytical skills with the ability to translate data into clear business recommendations.

Responsibilities

• Own recurring analysis of category performance including sales, units, AUR, sell-through, inventory, weeks of supply, margin, and channel performance.
• Prepare weekly selling recaps and identify wins, misses, risks and opportunities.
• Support assortment planning, line development, and launch readiness with cross-functional teams.

Skills

Analytical skills

Excel/Sheets

Retail analytics

Job description

About Comfrt
Comfrt LLC is the #1 Hoodie Brand in the U.S. and the #1 Apparel Brand on TikTok globally—built on a mission to support mental health and create everything comfortable for an easy, stress-free, cozy lifestyle. Our elevated basics are worn by millions and loved for their perfect mix of comfort, style, and cultural relevance.
About the Role:
The Associate Merchant will support the Senior Merchant in driving the commercial performance of assigned categories across Comfrt’s growing omni-channel business.This role sits at the intersection of Product, Merchandising, Planning, Finance,Marketing, eCommerce, Retail, International, and Operations, helping translate productstrategy into commercially successful assortments.The Associate Merchant will be highly analytical and execution-oriented, with responsibilityfor supporting assortment planning, sales and inventory analysis, buyrecommendations, channel allocations, SKU setup, PO readiness, and launchexecution.This individual should be comfortable working in a fast-paced, high-growth environmentwhere priorities move quickly and decisions are grounded in both customer insight andbusiness performance

What You’ll Do:

Assortment & Line Planning

• Partner with the Senior Merchant and Product team to build and maintainseasonal and monthly assortment plans by category, collection, color, size, andchannel.
• Support the development of line plans that balance core business, newness,seasonal programs, and innovation.
• Maintain accurate assortment information across product line plans andmerchandising tools.
• Ensure styles, colors, pricing, launch dates, channels, and intended productpositioning are clearly documented.
• Identify assortment gaps, duplication, and opportunities based on sales trendsand customer demand.
• Support assortment localization across eCommerce, Retail, International, Amazon, and other emerging channels.

Buying & Inventory Management

• Support initial buy recommendations using sales history, forecast, inventoryposition, launch expectations, and planned sell-through.
• Prepare unit recommendations by style, color, size, and channel for review withthe Senior Merchant, Product, Planning, and Finance.
• Monitor inventory levels and recommend reorders, reductions, transfers, or exitsbased on performance.
• Track incoming inventory against launch dates and identify potential inventoryrisks early.
• Partner with Planning and Finance to understand open-to-buy, inventoryinvestment, and financial implications of recommendations.
• Help ensure approved buys are translated accurately into SKU and PO requests.

Business & Sales Analysis

• Own recurring analysis of category performance including:
  • Sales
  • Units
  • AUR
  • Sell-through
  • Inventory
  • Weeks of supply
  • Margin
  • Productivity by style/color
  • Channel performance
• Prepare weekly selling recaps and identify key wins, misses, risks, andopportunities.
• Analyze new product performance versus expectations and provide actionablerecommendations.
• Monitor core styles and recommend chase opportunities based on demand.
• Support hindsight analysis to inform future assortment, pricing, color, andinvestment decisions.
• Become deeply knowledgeable about the assigned categories and proactivelybring recommendations—not just data—to the team.

Commercial Strategy & Channel Execution

• Support the Senior Merchant in determining the right assortment and inventorystrategy by channel.
• Help build assortments for U.S. eCommerce, International, Retail, and emergingchannels based on customer and business needs.
• Track channel-specific buys and ensure allocations are reflected accurately ininternal systems and POs.
• Partner with cross-functional teams to identify incremental unit needs whenproducts expand into additional channels.
• Support pricing and promotional analysis while protecting margin and overallbrand positioning.

Go-to-Market & Launch Readiness

• Partner with Product, Marketing, Creative, eCommerce, Planning, andOperations to ensure products are commercially ready for launch.
• Maintain launch information including product details, pricing, inventory, channelstrategy, launch timing, and merchandising priorities.
• Support product tiering and help communicate which products require greatermarketing investment.
• Identify inventory, timing, or assortment risks that could impact launch plans.
• Participate in GTM meetings and ensure merchandising actions and decisionsare documented and completed.
• Help ensure products are positioned appropriately on site and across channelsbased on inventory and commercial priorities.

SKU & PO Readiness

• Coordinate with Product and Buying Operations to ensure all informationrequired for SKU creation and PO placement is complete and accurate.
• Validate style, color, size, cost, retail, quantities, delivery windows, and channelallocations before PO handoff.
• Track outstanding approvals and information needed to meet PO placementdeadlines.
• Maintain strong attention to detail and traceability throughout the buying process.

Cross-Functional Partnership

• Build strong partnerships with Product Development, Design, Planning, Finance,Production, Sourcing, Marketing, Creative, eCommerce, Operations, Retail, andInternational teams.
• Work closely with Product to understand the purpose, positioning, functionality,and customer for each product.
• Partner with Planning to connect assortment strategy with demand forecasts andinventory requirements.
• Partner with Finance to support financially sound inventory investments.
• Communicate risks, changes, and opportunities early and clearly.

What Success Looks Like:

The Associate Merchant is expected to develop into a strong owner of their categories. Success means:

• Accurate and commercially balanced assortments.
• Clear, data-backed buy and reorder recommendations.
• Strong understanding of sales, inventory, margin, and customer behavior.
• Fewer gaps between approved assortments, SKU setup, and PO placement.
• Proactive identification of inventory and sales opportunities.
• Strong launch readiness and cross-functional follow-through.
• Increasing ability to independently make recommendations and influencedecisions.
• Becoming a trusted business partner to Product, Planning, Finance, and theSenior Merchant.

Who You Are:

• 3-5 years of experience in Buying, Merchandising, Planning, or a relatedretail/eCommerce function.
• Experience within apparel, accessories, home, lifestyle, or a high-growthconsumer brand preferred.
• Strong analytical skills with the ability to translate data into clear businessrecommendations.
• Understanding of retail math including sales, AUR, margin, sell-through,inventory turns, weeks of supply, and forecasting.
• Advanced Excel or Google Sheets skills.
• Strong organizational skills and attention to detail.
• Comfortable managing multiple categories, launches, and deadlinessimultaneously.
• Strong written and verbal communication skills.
• Experience working remotely, with strong time management, self-discipline, andthe ability to independently manage schedules and deadlines.
• Ability to operate effectively in a fast-moving, entrepreneurial environment.
• Curious