Associate Media Planner

US Health Partners, LLC; Northern (KY); Hybrid; USD 40,000 - 52,000; Full time

Job summary

Fingerpaint Group is seeking an Associate Media Planner to join our media team. You will assist in executing administrative and executional tasks, maintaining status reports, traffic sheets, and campaign financials while supporting planning and buying activities.

Ideal candidates have a Bachelor’s degree in digital marketing or related field and 1+ years of experience, plus basic knowledge of digital media and analytics.

Qualifications

• Bachelor’s degree in digital marketing, marketing, business, or related field preferred.
• 1+ years relevant experience.
• Basic understanding of digital marketing and/or media landscape.
• Competency in media math, financial terminology, and media buying terms and conditions.
• Establishes basic knowledge of media research tools (audience insights, competitive creative/spend).
• Establish basic knowledge of assigned brands (and category), media channels, and media planning/buying processes.
• Basic agency inner workings and how media capability fits within all-service job flow.

Responsibilities

• Responsible for administrative and executional efforts including status reports, traffic sheets, financials, research, planning/buying assistance, campaign management, and relationship building internally and with outside partners.
• Responsible for the accurate completion of ad trafficking requests and QA.
• Develops spec sheets based on approved media programs and manages creative tracker of approved assets.
• Communicates regularly with internal counterparts across capabilities such as digital strategy, PM, account, creative, to share spec sheets, media plan program details, project status updates, etc.
• Develops relationships with and serves as point of contact for media vendors for tasks relating to media planning, campaign performance, and financial management.

Skills

Strong organizational skills

Attention to detail

Multitask in fast-paced environment

Self-starter

Team player

Education

Bachelor's degree in digital marketing, marketing, business, or related field

Job description

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.

The Opportunity: Role Summary

We are seeking a highly motivated and talented Associate Media Planner to join our dynamic team. The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This individual will be instrumental in executing administrative and executional efforts, including status reports, traffic sheets, financials, research, planning/buying assistance, campaign management, and relationship building internally and with outside partners.

Key Responsibilities

Core Function:

• Responsible for administrative and executional efforts including but not limited to status reports, traffic sheets, financials, research, planning/buying assistance, campaign management, and relationship building internally and with outside partners.

• Responsible for the accurate completion of ad trafficking requests and QA.

• Develops spec sheets based on approved media programs and manages creative tracker of approved assets, ensuring all parties complete it accurately.

• Communicates regularly with internal counterparts across capabilities such as digital strategy, PM, account, creative, to share spec sheets, media plan program details, project status updates, etc.

• Develops relationships with and serves as point of contact for media vendors for tasks relating to media planning, campaign performance, and financial management.

What You’ll Bring: Required Qualifications

• Education:

  • Bachelor's degree in digital marketing, marketing, business, or related field preferred.

• Experience:

  • 1+ years relevant experience.

Specialized Knowledge:

• Basic understanding of digital marketing and/or media landscape.

• Competency in media math, financial terminology, and media buying terms and conditions.

• Establishes basic knowledge of media research tools (audience insights, competitive creative/spend).

• Establish basic knowledge of assigned brands (and category), media channels, and media planning/buying processes.

• Basic agency inner workings and how media capability fits within all-service job flow.

Skills:

• Strong organizational skills and attention to detail.

• Ability to multitask in a fast-paced environment.

• The ideal candidate is a self-starter who can step out of their comfort zone.

• Team player, willing to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors.

Preferred Qualifications (Nice to Have)

• Desire to learn pharmaceutical brands (and category), media channels, and media planning/buying processes.

Don’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity. Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.