Associate Media Planner

Fingerpaint Group; Cedar Knolls (NJ); On-site; USD 42,000 - 62,000; Full time

Job summary

Fingerpaint Group, a health and wellness advertising agency, is seeking an Associate Media Planner to join our team. The Media group develops omnichannel campaigns and handles administrative and executional tasks, including status reports, traffic sheets, financials, research, planning/buying assistance, campaign management, and internal/external partner relationships.

Qualifications include a bachelor’s degree in digital marketing, marketing, business, or related field, and 1+ years of relevant

Qualifications

• Bachelor’s degree or equivalent preferred.
• 1+ years relevant experience in media/planning or related field.
• Strong understanding of digital marketing/digital media landscape.

Responsibilities

• Admin and executional support including status reports, traffic sheets, financials, research, planning/buying assistance, campaign management and partner relationship management.
• Ensure accurate ad trafficking requests and QA.
• Develop spec sheets based on approved media programs and manage creative tracker for assets.
• Communicate with internal teams across capabilities to share program details and project status.
• Build relationships with media vendors for planning, performance, and financial tasks.

Skills

Strong organizational skills

Multitasking in fast-paced environment

Self-starter

Team player

Relationship building with vendors

Education

Bachelor’s degree in digital marketing, marketing, business, or related field

Job description

Reset your expectations of a health and wellness agency. From our inception, Fingerpaint has been driven by an unstoppable collective spirit of possibility. It’s that curiosity that’s at the heart of everything we do. From our legendary people-first culture to the hundreds of Fingerpainters who define us, we’ve reimagined what it means to be a healthcare and wellness advertising agency. Here, creativity happens naturally—we attract top talent and collaborate.

The Opportunity: Role Summary

We are seeking a highly motivated and talented Associate Media Planner to join our dynamic team. The Media team is responsible for developing comprehensive omnichannel media campaigns to meet client goals. This individual will be instrumental in executing administrative and executional efforts, including status reports, traffic sheets, financials, research, planning/buying assistance, campaign management, and relationship building internally and with outside partners.

Key Responsibilities

Core Function

• Responsible for administrative and executional efforts including but not limited to status reports, traffic sheets, financials, research, planning/buying assistance, campaign management, and relationship building internally and with outside partners.
• Responsible for the accurate completion of ad trafficking requests and QA.
• Develops spec sheets based on approved media programs and manages creative tracker of approved assets, ensuring all parties complete it accurately.
• Communicates regularly with internal counterparts across capabilities such as digital strategy, PM, account, creative, to share spec sheets, media plan program details, project status updates, etc.
• Develops relationships with and serves as point of contact for media vendors for tasks relating to media planning, campaign performance, and financial management.

What You’ll Bring: Required Qualifications

• Education:
  • Bachelor’s degree in digital marketing, marketing, business, or related field preferred.
• Experience:
  • 1+ years relevant experience.

Specialized Knowledge

• Basic understanding of digital marketing and/or media landscape.
• Competency in media math, financial terminology, and media buying terms and conditions.
• Establishes basic knowledge of media research tools (audience insights, competitive creative/spend).
• Establish basic knowledge of assigned brands (and category), media channels, and media planning/buying processes.
• Basic agency inner workings and how media capability fits within all-service job flow.

Skills

• Strong organizational skills and attention to detail.
• Ability to multitask in a fast-paced environment.
• The ideal candidate is a self-starter who can step out of their comfort zone.
• Team player, willing to build relationships across internal counterparts (such as digital strategy, account, PM, etc.) as well as with outside vendors.

Preferred Qualifications (Nice To Have)

• Desire to learn pharmaceutical brands (and category), media channels, and media planning/buying processes.

Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.