Associate Media Manager, Paid Strategy

The Home Depot; Atlanta (GA); On-site; USD 85,000 - 95,000; Full time

Job summary

A leading company, renowned in consumer services, seeks an Associate Media Manager to support and implement omni-channel campaigns. The role involves managing campaign activations, ensuring alignment with marketing goals, and maintaining communication with stakeholders. Candidates should have at least 3 years of relevant experience and a bachelor's degree, with a solid grasp of digital marketing standards.

Qualifications

• 3+ years managing omni-channel digital programs.
• Experience with retail websites and analytics.
• Solid understanding of digital marketing technicalities.

Responsibilities

• Manage addressable channel campaigns and implementations.
• Support omni-channel planning, buying, and reporting.
• Build relationships with key stakeholders and partners.

Skills

Campaign Management

Channel Management

Organizational Skills

Communication

Education

Bachelor's degree or equivalent

Tools

Website Analytics

Job description

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Position Purpose

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Req148016

Position Purpose

The Associate Media Manager is responsible for supporting the planning of omni-channel campaigns and executing and optimizing in-house addressable channel components of those campaigns. Responsibilities include implementation of campaigns and their objectives, strategies and tactics; and stewardship of omni-channel plans in conjunction with marketing goals. Position oversees management of campaign activations and supports the reporting process.

Key Responsibilities

• 45% Campaign Management - Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy; Help to develop and support test & learn agendas; Track and ensure channel performance standards are met or exceeded
• 40% Channel Management - Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign; Involved in agency and partner management and integration into workflows
• 15% Organizational Alignment - Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc; Ensure best practices are utilized/shared; Act as an informal leader and mentor within the channel organization
  
  

Direct Manager/Direct Reports

• This position typically reports to Manager, Media Strategy
• This position has 0 Direct Reports
  
  

Physical Requirements

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
  
  

Working Conditions

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
  
  

Minimum Qualifications

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.
  
  

Preferred Qualifications

• 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
• Previous experience with retail websites and analytics
• Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook experience with newer properties such as Pinterest and Twitter a major plus
• Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
• Presentation and writing skills
  
  

Minimum Education

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
  
  

Minimum Years Of Work Experience

• 3
  
  

Competencies

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Consumer Services

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