Associate Media Director

Local Hero; United States; Hybrid; USD 90,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental & vision coverage

401k plan

PTO (Flex)

Life Insurance

Employee Assistance Program

Flexible Spending Accounts

Pet Insurance discount

Job summary

Local Hero seeks an Associate Media Director to lead our media team, shaping integrated media plans for major brands. This role reports to the President/COO and participates in Operations, with remote work and hybrid options for those within reach of Boulder, CO.

You will guide lifecycle functions—planning, buying, QA, and reporting—while mentoring staff and directly handling select buys and analyses. A strong track record in digital media and team leadership is essential.

Qualifications

• Minimum 5 years of media planning, buying and reporting experience.
• Minimum 1–2 years managerial experience.
• Experience with offshore and distributed teams is preferred.
• Minimum 1–2 years attribution and tracking, preferably using GTM and/or ad servers.
• Bachelor's degree in Marketing, Advertising, Communications, Digital Media or related field is preferred, but not required.

Responsibilities

• Lead the lifecycle and execution of four core digital media functions—planning, buying, quality checks and reporting—across an on- and offshore team.
• Be the player-coach, guiding priorities while also hands-on with media buys, presentations, reporting and QA.
• Serve as a subject matter expert across digital media channels and platforms.
• Create, evaluate and refine digital media planning and buying strategies, platforms, and media mixes for each client.
• Innovate with new media platforms, technologies and AI to improve efficacy and efficiency.
• Collaborate with Creative and Campaign Operations to ensure smooth hand-offs between functions.
• Directly manage tracking, attribution, and data analysis using Google Tag Manager and ad servers.

Skills

Media planning

Media buying

Team leadership

Reporting & QA

Google Tag Manager

Attribution tracking

Education

Bachelor's degree in Marketing/Advertising/Communications/Digital Media or related field

Tools

Google Tag Manager

Ad servers

Job description

Local Hero is seeking a sharp and strategic Associate Media Director to lead our media team providing leadership in creating and executing the development of integrated media plans for major national and international brands. This role reports directly to the President and Chief Operating Officer and rolls into the larger Operations function within the company. Local Hero helps franchisees and agents dominate local marketing and stay ahead of the competition with hyper‑local ads, live consumer calls and real‑time leads. Our easy‑to‑use local marketing platform is a convenient app designed to drive revenue generation and make life easier for our customer partners.

If you are seeking an exciting, sales‑focused marketing role with an awesome team, please read further! This position is remote (hybrid available if within commuting distance to Boulder, CO) and open to candidates living in the following locations: Colorado, Arkansas, Florida, Illinois, New Hampshire, North Carolina, Ohio, Texas, Utah. Candidates in other locations within the U.S. May be considered if they are planning to move to one of our locations within a reasonable timeframe before or after hire at their own expense. Relocation assistance is not provided. If you are looking to work in a fun start-up culture where you can take your skills to the next level, keep on reading!

A Day in the Life

• Lead the lifecycle and execution of four core digital media functions - planning, buying, quality checks and reporting - across an on and offshore media buying team
• Be the player‑coach media manager - both leading/managing the team priorities, mentoring talent, while also operating and executing directly on media buys, presentations, reporting and QA when needed
• Serve as a key internal subject matter expert across digital media channels and platforms
• Create, evaluate and refine overall digital media planning and buying strategies, digital platforms, and media mixes for each corporate client
• Innovate, identify and implement new media platforms, technologies and processes, including use of AI, to increase efficacy and efficiency of overall media practice
• Collaborate with Creative and Campaign Operations leads to ensure smooth hand‑offs in between Operational functions
• Directly manage Google Tag Manager, ad servers, and media platform data tracking, attribution, analysis and UTM

Here's what you need to get our attention:

• Minimum of 5 years of media planning, buying and reporting experience
• Minimum of 1-2 years managerial experience
• Previous experience with offshore and distributed teams
• Minimum 1-2 years attribution and tracking, preferably using Google Tag Manager and/or ad servers
• Bachelor's degree in Marketing, Advertising, Communications, Business, Digital Media or a related field is preferred, but not required.

Here's what will make us call you for sure:

• Ability to effectively prioritize high volume of campaigns at high quality in terms of performance and execution
• Previous experience driving report automation.
• Empathetic to clients' needs and seeks creative ways to partner with clients to help them meet their needs.
• Proven leadership ability - experience managing direct reports and collaborating with internal partners.
• Excitement to train, motivate & develop a small but might Media Operations Team

And if we haven't convinced you yet, here's why you'll want to be part of our team:

We aren't just in the most beautiful city in the world (in our humble opinion), but a place where fun isn't a 4‑letter word: Remote work available with the possibility of onsite or hybrid if in commuting distance of our Boulder, CO office

Time off is as important as hard work! Salaried employees are on a Flex PTO plan

Generous holidays including a reduced schedule between Christmas and New Year's

We make sure our team is well cared for with strong health plans - We even cover our employees' dental and vision premiums

Access to Flexible Spending Accounts

Plan Matching traditional and Roth 401k

Employee Assistance Program

Supplemental tenure‑based leave: self‑care and family first

Life Insurance

Legal Assistance plan

Pet Insurance discount through the ASPCA

A killer culture with team members who have your back!

Compensation

$90,000-$110,000/year

COME AS YOU ARE

Your gender, your gods, your skin tone, and who you love don't make a difference here. We're all about building a team where talent shines and uniqueness is respected.

At Local Hero we hire based on smarts, skills, experience, and potential-nothing else. Whoever you are and wherever you come from, if you're great at what you do, we want to hear from you!

Salary: $90,000k-$110,000/year