Associate Media Director

TieTalent; New York (NY); On-site; USD 110,000 - 130,000; Full time

Job summary

A leading media agency is seeking an Associate Media Director to spearhead innovative media campaigns and drive performance in healthcare. This role involves leadership of the media team, client engagement, and a significant focus on strategic execution. Ideal candidates possess strong digital media skills and experience in the pharmaceutical sector, dedicated to delivering outstanding results.

Qualifications

• 5+ years of media planning experience required.
• Strong digital experience in the healthcare sector.
• Proven ability to lead people and projects.

Responsibilities

• Lead innovation in campaign development and execution across healthcare brands.
• Oversee junior staff and provide performance evaluations.
• Collaborate with clients on media strategy and campaign performance.

Skills

Leadership

Digital Media Expertise

Client Relationship Management

Analytical Skills

Communication

Education

5+ years' media planning experience

Pharmaceutical industry experience

Tools

Google Analytics

DoubleClick

comScore

Job description

2 days ago Be among the first 25 applicants

About

Associate Media Director

Department: Media

Job Status: Full-Time

Rate of Pay: $110,000.00 - $130,000.00 Annually

Position Description

Are you a visionary media strategist with a passion for building relationships, developing engaging media campaigns, and creating a measurable brand impact? We're seeking a detail-oriented, collaborative Associate Media Director to lead media efforts across a portfolio of healthcare and pharma brands. In this hands-on, client-facing role, you'll partner with our account, strategy, search, and operations teams to shape media plans and drive execution with precision.

You'll stay close to every phase of the campaign lifecycle-from planning and activation to performance optimization-while mentoring junior team members and contributing to innovation across the department. Strong relationship-building skills are essential, as you'll be a trusted voice to clients and a key player in identifying new opportunities. If you bring sharp digital expertise, a proactive mindset, and a passion for delivering results, we want to connect.

Position Responsibilities

Media Department Leadership

• Work with agency stakeholders and media team to drive innovative campaign development, media launches, implementation, tactical quality control, and all aspects of campaign management are handled and delegated appropriately within the media team.
• Collaborate with the Media Director to ensure the media department offering is industry-leading, including pioneering new innovations and strategic services.
• Work with Media Director to enhance and build media processes.
• Serve as a trusted leader in the media department, coaching and growing the media team.
• Represent the agency for new business and industry events.
• Instill a strong culture across the team.
  
  

Management

• Oversee the assigned media team, including teaching management and leadership skills to junior staff.
• Provide feedback and performance evaluation to direct reports.
• Lead the SMART Goals process across the media team, ensuring all media team members are working toward key performance goals.
• Work collaboratively with the account services team to manage client relationships related to paid media strategy, team, and performance.
• Represent and advocate for the media department with senior clients.
  
  

Planning, Activation and Analytics

• Demonstrate senior level understanding of all steps in the media activation process, including organizing campaign launches and management.
• Ensure flawless campaign activation as a core responsibility, including overseeing campaign launches.
• Lead data and measurement thought process, including training, and overseeing insight development among the media team.
• Oversee the creation of media documents, including QA for assigned accounts: flowcharts, timelines, RFPs, POVs, and media rationale presentations.
• Apply knowledge of media research tools with the ability to teach others.
• Stay abreast of ad operations/tagging to ensure best-in-class activation and measurement.
  
  

Controls and Procedures

• Adhere to responsible financial management and billing reconciliation on assigned accounts and ensure staff compliance.
• Provide oversight to ensure all plans are set up correctly within agency tools, including Media Ocean, Basis, and DoubleClick. This includes creating appropriate training documentation.
• Ensure media department guidelines and processes are adhered to.
  
  

Knowledge, Skills And Abilities

Technical Qualifications -

• Minimum of 5 years' media planning experience, strong digital experience preferred
• Pharmaceutical industry or health & wellness experience required
• Proven ability to lead people and projects
• Strong media expertise, with knowledge of digital ad operations and technology
• Experience working within media and research tools, including DoubleClick DFA, comScore, Advantage, Kantar, Google Analytics, and/or Omniture
• Knowledgeable of new technologies and advertising formats
• Deep publisher and trade knowledge and relationships
  
  

Skills and Competencies -

• Excellent ability to be both strategic and hands-on with activation, and tenacious and passionate about delivering outstanding product, ensuring all deliverables are of the highest quality
• Excellent interpersonal, verbal, and written communication skills
• Excellent problem-solving, negotiation, and decision-making skills
• Expert analytical skills including media performance evaluation, insight development and storytelling
• Strong client service orientation
• Strong public speaking and presentation skills
• Strict attention to detail, accuracy, and deadlines
• Demonstrate high level of integrity
• Self-motivated and autonomous work style
• Committed to working in a diverse and inclusive environment and upholding GTO's mission, vision, and values
  
  

About Us

Founded in 2000 and included in the "Top 100 Agencies" by Medical Marketing & Media, Greater Than One is an advanced media marketing and technology agency built for how customers experience health and wellness today. Through strategic media buys, inspirational content, and innovative technology, Greater Than One creates data-driven experiences that activate, delivering performance-proven outcomes. The agency is privately held and employee-owned, which gives us a unique advantage: our clients' success is our sole focus. We seek proactive, independent-minded individuals who thrive on innovation and the desire to exceed client expectations.

Disclaimer

Greater Than One, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Nice-to-have skills

• Google Analytics
• omniture
• New York, New York
  
  

Work experience

• Digital specialist
• Social Media
• SEM / Traffic
  
  

Languages

• English

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

Referrals increase your chances of interviewing at TieTalent by 2x

Freelance: Media Planning Associate, CNBC

New York City Metropolitan Area $65,000 - $82,000 3 days ago

New York, NY $98,400 - $140,200 2 weeks ago

New York City Metropolitan Area $65,000 - $75,000 3 days ago

New York, NY $55,000 - $60,000 2 weeks ago

New York, NY $12,000 - $65,000 3 months ago

Associate Director, Social Media, Vanity Fair

New York City Metropolitan Area $101,000 - $129,000 2 weeks ago

New York, NY $80,000 - $90,000 2 weeks ago

New York, NY $50,000 - $70,000 1 month ago

New York County, NY $42,500 - $45,000 1 week ago

New York, NY $85,800 - $120,500 5 days ago

New York, NY $115,000 - $125,000 2 months ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.