Associate Marketing Specialist - Demand Generation

First American; California, Santa Ana (MO, CA); On-site; USD 54,000 - 73,000; Full time

Job summary

An innovative firm seeks a passionate Associate Marketing Specialist to enhance lead generation through targeted digital campaigns. In this hybrid role, you will leverage your marketing expertise to build and deploy impactful email and paid campaigns, collaborating closely with sales and product teams. Your analytical skills will shine as you track campaign performance and optimize strategies for better engagement. Join a diverse and inclusive workplace that values your contributions and offers a robust benefits package, including medical, dental, and a 401k plan. This is a fantastic opportunity to grow your career in a supportive environment that prioritizes people first.

Benefits

Medical Insurance

Dental Insurance

Vision Insurance

401k

PTO

Employee Stock Purchase Plan

Qualifications

• 2+ years of marketing experience with a focus on digital or demand generation.
• Excellent verbal and written communication skills.
• Experience with HubSpot or similar marketing automation tools.

Responsibilities

• Build and launch email campaigns in HubSpot, including segmentation and analytics.
• Support paid demand generation programs across various platforms.
• Analyze campaign performance and create reports with insights.

Skills

Digital Marketing

Project Management

Communication Skills

Email Campaigns

Lead Generation

Education

Bachelor's Degree in Marketing or related field

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Job description

Who We Are

Join a team that puts its People First! As a member of First American's family of companies, Data & Analytics is a national provider of property-centric information, analytics, risk management, and valuation solutions. We maintain the industry's largest property and ownership dataset with over 7 billion document images. Our major platforms include DataTree, FraudGuard, RegsData, TaxSource, and ACI. With more than 20 patents, our division leads in innovation, leveraging technology and data to deliver top-tier decisioning solutions.

Our solutions provide lenders, real estate, and title companies with actionable insights, enabling better, more automated decisions. With offices nationwide, our teams collaborate across the country. Since 1889, First American has fostered a people-first culture, earning numerous accolades including inclusion in the Fortune 100 Best Companies to Work For list for ten consecutive years.

What We Do

First American Data & Analytics seeks an Associate Marketing Specialist - Demand Generation to support targeted campaigns that drive lead generation and pipeline growth. This hybrid role involves building and deploying digital programs, primarily email and paid campaigns, to attract, engage, and convert prospective customers.

Ideal candidates will have 2+ years of marketing experience, excellent project management skills, and strong communication abilities. You will collaborate with marketing, sales, and product teams to execute impactful campaigns and support demand strategies.

Key Responsibilities

1. Build and launch email campaigns in HubSpot, including segmentation, testing, automation workflows, and analytics tracking.
2. Support paid demand generation programs (e.g., LinkedIn, Google Ads), assisting with creative, copy, targeting, and budget tracking.
3. Assist in lead scoring, routing, and nurturing strategies in coordination with Sales and CRM teams.
4. Maintain campaign timelines, calendars, and checklists for timely execution.
5. Optimize landing pages, lead forms, and workflows to improve conversions.
6. Analyze campaign performance and create reports with insights and recommendations.
7. Support webinars and virtual events to meet lead generation goals.
8. Maintain list hygiene and CRM data integrity.

Qualifications

1. 2+ years of marketing experience with digital or demand generation focus.
2. Excellent verbal and written communication skills.
3. Strong organizational skills, with attention to deadlines and details.
4. Experience with HubSpot or similar marketing automation tools.
5. Understanding of digital marketing channels and KPIs (CTR, CPL, conversion rates).
6. Familiarity with CRM platforms like Salesforce and basic analytics.
7. Self-motivated with a growth mindset and keen attention to detail.

Location & Compensation

Santa Ana, CA (Hybrid - 3 days onsite, 2 days remote)

Pay range: $54,525 - $72,700

This range is an estimate based on various factors including experience, skills, and location. Pay is commensurate with qualifications.

Disclaimer

These statements describe the general nature of the work and are not exhaustive. Duties outside normal hours may be required.

Additional Notes

For candidates in unincorporated Los Angeles County areas, First American will consider all qualified applicants, including those with criminal records, in accordance with applicable laws. A criminal history review may be conducted after a conditional offer.

What We Offer

We embrace diversity, equity, and inclusion, celebrating individuality within our People First culture. Our benefits include medical, dental, vision, 401k, PTO, and more, including an employee stock purchase plan.