Associate Marketing Manager, Consumer Product Portfolio

Cochlear Limited; Lone Tree (CO); Hybrid; USD 85,000 - 95,000; Full time

Benefits offered by this job

Medical

Dental

Vision

Life and disability insurance

401(K) matching with immediate vesting

Paid Time Off

Tuition reimbursement

Maternity and paternity leave

Employee Stock Purchase Plan

Pet insurance

Job summary

Cochlear Limited in Colorado is seeking an Associate Marketing Manager for the Consumer Product Portfolio to plan, execute, and optimize consumer marketing campaigns across digital, social, email, and events. This role partners with cross-functional teams to translate product insights into messaging, supports product launches, and helps grow awareness, engagement, and adoption of Cochlear hearing solutions while maintaining brand standards.

Qualifications

• Bachelor’s degree or equivalent required.
• 3–5 years of experience in consumer marketing or related field.
• Experience in analytics reporting (online and offline).
• Experience executing and managing marketing campaigns, including lead generation.

Responsibilities

• Coordinate and execute consumer marketing campaigns across digital, social, web, email, video, and events.
• Develop product-focused messaging and content.
• Support paid advertising and lead generation initiatives.
• Analyse campaign performance and recommend optimizations.
• Collaborate with cross-functional teams and external agencies.
• Assist with product launches and budget tracking.

Skills

Campaign management

Copywriting

Analytics reporting

Lead generation

Cross-functional collaboration

Brand messaging

Education

Bachelor's Degree

Tools

CRM platforms

Marketing automation

Content management systems

Job description

Associate Marketing Manager, Consumer Product Portfolio

Change people’s lives and love what you do! Cochlear is the most recognized brand in hearing health care.

About the role

Change people’s lives and love what you do at Cochlear- the most recognized brand in hearing health care- helping people hear and be heard around the world, while being part of one of Denver Business Journal’s 2026 Best Places to Work honorees in Denver. This role is hybrid, requiring you to be in the office 2 days per week minimum, with 3 days per week working from home. The Associate Marketing Manager, Consumer Product Portfolio supports the planning, execution, and optimization of consumer marketing initiatives that drive awareness, engagement, lead generation, and adoption of Cochlear's hearing solutions. Partnering with cross-functional teams, this role develops and executes integrated marketing campaigns, translates product and consumer insights into compelling messaging, and supports product launches and multi-channel marketing programs that enhance the consumer experience and contribute to business growth.

Key Responsibilities

Responsible for coordinating and executing consumer marketing campaigns; developing product-focused messaging and content across digital, social, web, email, video, and event channels; supporting paid advertising and lead generation initiatives; analyzing campaign performance and recommending optimizations; facilitating cross-functional and agency collaboration; supporting product launch activities; managing marketing operations, processes, budgets, and vendors; conducting market and competitive research; and ensuring consistent brand standards and consumer-focused communications across all marketing touchpoints.

Coordinate and execute cross-functional marketing initiatives by partnering with Product Marketing, Digital Marketing, Content Development, Public Relations, Events, Creative Services, the Candidate Support Center, and external agency partners to ensure campaigns are delivered on time, on budget, and aligned to business objectives.

Assist in the administration and optimization of consumer marketing processes and systems, including campaign calendars, project management platforms, content review and approval workflows, digital asset management systems, marketing automation tools, CRM platforms, and budget tracking mechanisms.

Support the development, implementation, and ongoing management of paid advertising campaigns by collaborating with external agencies and internal stakeholders responsible for creative development, copywriting, lead generation, social media, events, website content, and other consumer-facing marketing initiatives.

Monitor, analyze, and report on campaign performance and key marketing metrics, including engagement, lead generation, conversion, and return on investment, while providing actionable recommendations to optimize campaign effectiveness and improve outcomes.

Support consumer marketing activities associated with product launches by coordinating collateral development, website updates, advertising deliverables, campaign assets, and customer communication initiatives to ensure successful market introduction.

Maintain a strong understanding of Cochlear products, services, market dynamics, competitive positioning, and the consumer journey to help translate complex product information into compelling, audience-focused messaging and campaign content.

Conduct research on industry trends, competitive activities, customer insights, and emerging marketing practices, sharing findings and recommendations that inform campaign planning, messaging, and marketing strategy.

Execute marketing activities within established processes and governance frameworks while proactively identifying opportunities to improve operational efficiency, campaign performance, workflow effectiveness, and the overall consumer experience.

Manage assigned aspects of budget administration, invoice processing, vendor coordination, purchase order tracking, and marketing expenditure reporting to support responsible financial management of campaigns and projects.

Contribute fresh ideas, direction, and insights to both online and offline content initiatives while supporting the development, implementation, and maintenance of brand voice, content standards, and messaging consistency across consumer touchpoints.

Key Requirements

• Bachelor's Degree
• 3-5 Years of Experience
• Experience in analytics reporting (online and offline)
• Experience in executing and managing marketing campaigns, including lead generation.
• Strong copywriting skills with an agency or corporate marketing team; mastery of tone, positioning, language, message mapping, and strategic development to achieve marketing objectives.
• Passionate about understanding consumer needs and translating complex product information into clear, compelling messaging and experiences that help individuals make informed decisions about their hearing health.
• Highly organized, detail-oriented, and able to manage multiple priorities while supporting the successful delivery of marketing campaigns, product initiatives, content development, and promotional activities in a fast-paced environment.
• Takes ownership of assigned projects, proactively identify opportunities for improvement, and contribute to driving awareness, engagement, lead generation, and adoption of Cochlear's implantable hearing solutions.

Total Rewards

Pay Range in the United States: $85,000 - $95,000 based upon experience, as well as an annual bonus opportunity of 7.5% of base salary. Exact compensation may vary based on skills, experience, and location.

• medical
• dental
• vision
• life and disability insurance
• 401(K) matching with immediate vesting
• Paid Time Off
• tuition reimbursement
• maternity and paternity leave
• Employee Stock Purchase Plan
• pet insurance

Who are we?

Human needs have always been our inspiration, ever since Professor Graeme Clark set out to create the first multi-channel cochlear implant because he saw his father struggle with hearing loss. We always start with people in mind - thinking about their needs. For this reason, our products, services and support will continue to evolve and improve. We are by our customers’ side through the entire hearing journey, so they can experience a life full of hearing. Our employees tell us that the number one reason they enjoy working for Cochlear is the opportunity to make a difference to people’s lives and working in an organization where they can be part of bringing the mission to life each day.

Physical & Mental Demands

The physical and mental demands described below are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the individual is regularly required to be in a stationary (seated/standing) position; utilize business technology for work product delivery, communicate orally and in writing with others internal or external to the organization, utilize problem solving/critical thinking skills to discern and convey information. May be asked to occasionally transport/move up to 30 pounds, depending on the position. Specific vision abilities required by this job include ability to adjust focus. The individual is regularly required to utilize comprehension, critical thinking, communication, problem solving, organization reasoning, relating to others and discernment of items such as product specifications, procedures and processes to customers (whether internal or external). Influence, organization/classification of information and planning are also required. The work environment is an office and Remote environment. This is representative of the environment an individual may encounter while performing the essential functions of this job.

Cochlear Americas is an Equal Opportunity Employer. We will provide reasonable accommodations for qualified individuals with disabilities. If you require accommodation with completing the online application, please contact us via web or phone at 303-264-2549.

We’re the global leader in implantable hearing solutions. We have provided more than 600,000 implantable devices, helping people of all ages to lead full and active lives. We help people hear and be heard. We empower people to connect with others and live a full life. We help transform the way people understand and treat hearing loss. We innovate and bring to market a range of implantable hearing solutions that deliver a lifetime of hearing outcomes.