Associate Marketing Manager

Xcel Energy; Minneapolis (MN); On-site; USD 75,000 - 100,000; Full time

Benefits offered by this job

Annual Incentive Program

Medical/Pharmacy Plan

Dental

Vision

401(k) plan

Paid time off

Job summary

Xcel Energy is seeking a marketing professional to support the Customer Energy and Transportation Solutions group, helping develop marketing strategy and execution for mature products. You will use customer insights, data and internal relationships to increase product awareness and participation.

Collaborate to synthesize inputs, segment customers, and track budgets while reporting KPIs. This role supports product awareness research and identifies improvement opportunities to enhance customer

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising or related field or equivalent knowledge.
• 3 years of marketing experience OR a combination of sales and marketing.
• Experience with advertising, and promotion principles and tactics.
• Excellent communication skills and proven results.

Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for mature products.
• Use customer segmentation and product value propositions to recommend product bundles.
• Understand customers using internal and external data to determine customer preferences.
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Skills

Marketing

Communications

Advertising

Budget management

Education

Bachelor's degree in Marketing/Communications/Advertising

Job description

Are you looking for an exciting job where you can put your skills and talents to work at a company you can feel proud to be a part of? Do you want a workplace that will challenge you and offer you opportunities to learn and grow? A position at Xcel Energy could be just what you're looking for.

Position Summary

Support assigned marketing efforts for the Customer Energy and Transportation Solutions group, supporting development of marketing strategy and execution for mature products. Ensure understanding business priorities and report on marketing results. Utilize customer insights, data and internal relationships to increase product awareness and participation.

Essential Responsibilities

• Synthesize program portfolio team inputs to support development of engaging marketing strategies and annual plan for mature products.
• Use customer segmentation and product value propositions to recommend product bundles.
• Understand customers using internal and external data to determine customer preferences.
• Track and report on assigned budget and KPIs.
• Support product awareness research.
• Identify product and customer experience improvement recommendations.

Minimum Requirements

• Bachelor's degree in Marketing, Communications, Advertising or related field or a combination of education and experience providing equivalent knowledge.
• 3 years of marketing experience OR a combination of sales and marketing.
• Experience with advertising, and promotion principles and tactics.
• Excellent communication skills and proven results.

Preferred Requirements

• 1 year experience in program, product or brand management preferred.
• Project Management experience.
• Comfort with ambiguity
• Product or service marketing experience

As a leading combination electricity and natural gas energy company, Xcel Energy offers a comprehensive portfolio of energy-related products and services to 3.4 million electricity and 1.9 million natural gas customers across eight Western and Midwestern states. At Xcel Energy, we strive to be the preferred and trusted provider of the energy our customers need.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

Deadline to Apply: 08/19/26

Non-Bargaining

The anticipated starting base pay for this position is: $75,000.00 to $100,000.00 per year

Benefits

• Annual Incentive Program
• Medical/Pharmacy Plan
• Dental
• Vision
• Life Insurance
• Dependent Care Reimbursement Account
• Health Care Reimbursement Account
• Health Savings Account (HSA) (if enrolled in eligible health plan)
• Limited-Purpose FSA (if enrolled in eligible health plan and HSA)
• Transportation Reimbursement Account
• Short-term disability (STD)
• Long-term disability (LTD)
• Employee Assistance Program (EAP)
• Fitness Center Reimbursement (if enrolled in eligible health plan)
• Tuition reimbursement
• Transit programs
• Employee recognition program
• Pension
• 401(k) plan
• Paid time off (PTO)
• Holidays
• Volunteer Paid Time Off (VPTO)
• Parental Leave

Benefit plans are subject to change and Xcel Energy has the right to end, suspend, or amend any of its plans, at any time, in whole or in part.

In any materials you submit, you may redact or remove age-identifying information including but not limited to dates of school attendance and graduation. You will not be penalized for redacting or removing this information.

EEO is the Law | EEO is the Law Supplement | Pay Transparency Nondiscrimination | Equal Opportunity Policy (PDF) | Employee Rights (PDF)

All Xcel Energy employees and contractors share responsibility for protecting the company's information and systems by adhering to cybersecurity policies, standards, and best practices, recognizing that cybersecurity is everyone's responsibility.

ACCESSIBILITY STATEMENT

Xcel Energy endeavors to make https://www.xcelenergy.com/ accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Xcel Energy Talent Acquisition at [e-mail]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.