Associate Manager - Social Media

AEO; New York (NY); Hybrid; USD 65,000 - 85,000; Full time

Job summary

AEO is seeking an Associate Manager for Social Media to drive trend-driven campaigns that resonate with Gen-Z. This pivotal role requires keen creativity and strategic insight across various platforms, ensuring brand relevance and engagement. Join a dynamic team where marketing best practices meet cultural innovation.

Benefits

Health Benefits

401(k) Retirement Benefits

Paid Time Off

Discretionary Bonuses

Qualifications

• 2+ years relevant experience in social media or creative agency.
• Ability to create and edit video content for platforms like TikTok and Reels.
• Sharp perspective on social content that resonates with Gen-Z.

Responsibilities

• Create and manage social-first content across multiple platforms.
• Collaborate with product teams for effective storytelling.
• Compile performance insights for strategic decision-making.

Skills

Social Media Expertise

Creative Content Creation

Communication Skills

Organization

Education

Bachelor's Degree

Tools

PowerPoint

Excel

Google Slides

Google Docs

Job description

POSITION TITLE: Associate Manager – Social Media

REPORTS TO: Sr Manager - Social Media

OVERVIEW:

American Eagle Outfitters, Inc. is looking for a culturally fluent, trend-obsessed, and creative Associate Manager – Social Media to join our award-winning team. This person should have a deep understanding of social-first content, be energized by the fast pace of internet culture, and have a sharp eye for brand storytelling, especially through influencers and creators.

This role will be pivotal in ideating and executing timely, trend-driven content that connects with Gen-Z, supports key product and campaign priorities, and helps maintain American Eagle’s cultural relevance. Strong organization, cross-functional collaboration, and attention to detail are critical to success.

This position is located in NYC only and will be required to go into the office on a hybrid schedule.

What You Do:

• Content Creation: Ideate, produce, and create social-first, trending content (static and video) with a keen eye for detail and cultural relevance across Instagram/Reels, TikTok, Threads, Pinterest, Youtube, Snap and more.
• Content Calendar & Planning: Own and manage AE’s cultural calendar, ensuring timely content coverage of key seasonal and cultural moments.
• Influencer & Creator Optimization: Identify creator and influencer campaigns, ensuring our product is showcased in the most engaging, authentic, and aspirational way possible.
• Strategic Product Integration: Partner closely with merchant and product teams to align on key business priorities, campaign drops, and product storytelling opportunities, including requesting photo flatlays from the production team.
• Social & Cultural Insight: Act as an in-house expert on Gen-Z, Gen Alpha, and cultural trends; provide insights that inform strategy and content decisions.
• Performance Reporting: Compile insights and reports on social performance and cultural trends to inform leadership and support decision-making.
• Cross-Functional Collaboration: Work effectively across multiple departments and adapt to shifting priorities in a fast-paced, dynamic environment.
• Flexibility: Provide social coverage during key cultural or brand moments, which may occasionally require evening or weekend availability.

What You Bring:

• A bachelor’s degree from a four-year university (preferred)
• 2+ years of post college relevant experience, ideally in social media for a consumer brand or at a creative agency;corporate retail experience is a strong plus
• A sharp, creative perspective on social content and an understanding of what resonates with Gen-Z across platforms
• Demonstrated ability to create and edit native content on TikTok, Reels, and other video platforms
• Highly organized and self-motivated, with the ability to manage multiple projects and meet tight deadlines
• Excellent copywriting and communication skills; witty, thoughtful, and culturally fluent voice
• Proficiency in PowerPoint, Excel, Google Slides, and Google Docs
• A collaborative spirit and team-first mindset, always ready to contribute to shared success

PAY/BENEFITS INFORMATION:

Actual starting pay is determined by various factors, including but not limited to relevant experience and location.

Subject to eligibility requirements, associates may receive health care benefits (including medical, vision, and dental); wellness benefits; 401(k) retirement benefits; life and disability insurance; employee stock purchase program; paid time off; paid sick leave; and parental leave and benefits.

Paid Time Off, paid sick leave, and holiday pay vary by job level and type, job location, employment classification (part-time or full-time / exempt or non-exempt), and years of service. For additional information, please click HERE.

AEO may also provide discretionary bonuses and other incentives at its discretion.

About Us:

American Eagle Outfitters (NYSE: AEO) is a portfolio of unique, loved and enduring brands with merchandise assortments that consist of high-quality, on-trend apparel, intimates, activewear, accessories, and personal care products.

AEO operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to approximately 80 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 300 international locations operated by licensees in approximately 30 countries.

AEO is an Equal Opportunity Employer and is committed to complying with all federal, state and local equal employment opportunity ("EEO") laws. AEO prohibits discrimination against associates and applicants for employment because of the individual's race or color, religion or creed, alienage or citizenship status, sex (including pregnancy), national origin, age, sexual orientation, disability, gender identity or expression, marital or partnership status, domestic violence or stalking victim status, genetic information or predisposing genetic characteristics, military or veteran status, or any other characteristic protected by law. This applies to all AEO activities, including, but not limited to, recruitment, hiring, compensation, assignment, training, promotion, performance evaluation, discipline and discharge. AEO also provides reasonable accommodation of religion and disability in accordance with applicable law.

Applications will be accepted until the Apply Before date (if applicable), but may be extended based on applicant volume.