Associate Manager, SEO & Online Brand Reputation

Cracker Barrel; United States; Remote; USD 60,000 - 80,000; Full time

Job summary

A restaurant chain in the United States seeks an experienced SEO Specialist to enhance online presence and manage reputation. The role involves implementing SEO strategies, optimizing content, and leading blog initiatives. This position requires 3-5 years of experience and a strong background in SEO tools. Benefits include competitive salary, medical benefits, and a 401k plan with company matching.

Benefits

Competitive Annual Salary

Medical, Rx, Dental and Vision Benefits

Tuition Reimbursement

401k Plan with Company Matching

35% Discount on Food and Retail items

Qualifications

• 3-5 years of experience in SEO and/or online reputation management.
• Proficiency in SEO tools (e.g., Google Analytics, etc).
• Strong writing and editing skills.
• Experience with CMS platforms (e.g., Sitecore, WordPress, etc).

Responsibilities

• Develop and implement organic SEO strategies aligned with business goals.
• Conduct audits to identify and resolve technical SEO issues.
• Lead blog strategy to support SEO and brand storytelling.
• Monitor and report on online reviews across platforms.

Skills

SEO Strategy & Execution

Keyword Management

Blog Strategy & Content Creation

Online Reputation Management

Cross-Functional Collaboration

Performance Metrics

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Google Analytics

SEMrush

Ahrefs

WordPress

Job description

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.

What You'll Do - You'll Make the Moment

• SEO Strategy & Execution

• Develop and implement organic SEO strategies aligned with business goals

• Conduct regular audits to identify and resolve technical SEO issues

• Monitor and report on SEO performance using tools like Google Analytics, Search Console, SEMrush, or Ahrefs

• Stay current with search engine algorithm updates and industry trends

• Keyword Management

• Perform keyword research to identify high-value opportunities

• Maintain and optimize keyword lists for various content types

• Collaborate with content creators to ensure keyword integration and relevance

• Blog Strategy & Content Creation

• Lead blog strategy to support SEO and brand storytelling

• Coordinate with writers and designers to produce engaging, optimized blog content

• Track blog performance and adjust strategy based on analytics

• Online Reputation Management

• Monitor and report on online reviews across platforms (Google, etc.)

• Identify trends and escalate reputation risks to relevant stakeholders

• Develop strategies to encourage positive reviews and manage negative feedback

• Google Business Profile (GBP) Management

• Own GBP strategy across locations, including optimization and post creation

• Monitor GBP insights and performance metrics

• Ensure consistency and accuracy of business information across listings

• Cross-Functional Collaboration

• Work closely with the site content team to align SEO goals with web content

• Partner with the organic social team to amplify SEO-driven content

• Coordinate with paid SEO/SEM teams to ensure holistic search strategy

• Performance Metrics

• Organic traffic growth and conversion rates

• Keyword ranking improvements

• Blog engagement and conversion rates

• Review sentiment and volume trends

• GBP visibility and engagement metrics

• Cross-team project delivery timelines

• Bachelor’s degree in Marketing, Communications, or related field

• 3–5 years of experience in SEO and/or online reputation management

• Proficiency in SEO tools (e.g., Google Analytics, etc)

• Strong writing and editing skills

• Experience with CMS platforms (e.g., Sitecore, WordPress, etc)

• Excellent communication and project management abilities

• Familiarity with local SEO and multi-location business listings

Focus on You

We're all about making sure you're taken care of too. Here's what's in it for you:

• Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus Opportunities

• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1 | Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program

• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development

• Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together

• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program

• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.

See for yourself. Apply now.

Cracker Barrel is an equal opportunity employer.

Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

They say you are the company you keep—And at Cracker Barrel we take that seriously.

Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued.

Because making a difference in someone’s life can feel big—But it’s often the smallest moments that make the deepest impact.

We’re all in this together—to make a real difference for our guests, every day.

That’s why, at Cracker Barrel, you’re all in good company.

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more—somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots—always serving up more than a meal.

In compliance with federal and state equal employment opportunity laws, qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law. Qualified applicants are considered for employment according to the laws of the respective state of employment. If you feel this policy has been violated, you may report such instances to the Employee Relations Department online (http://www.crackerbarrel.com/contact-us/employee/ ) or toll free at 1 800-333-9566.

Cracker Barrel does not unlawfully discriminate in hiring. If you are interested in applying for a position and need a reasonable accommodation during the application process, please contact (1-800-333-9566) so that we can work with you to reasonably accommodate you. Note that individuals who have any hearing impairment will be reasonably accommodated in the application process.