Associate Manager, Marketing (World Travel Retail)

Hershey Company; Hershey (PA); On-site; USD 90,000 - 150,000; Full time

Job summary

The Hershey Company in Hershey, PA, is hiring an Associate Marketing Manager World Travel Retail to manage the portfolio and drive growth across the Americas, with a focus on Hershey’s iconic brands. You will develop and execute strategic marketing plans, monitor performance, and lead cross-functional initiatives.

The role requires 4–5 years in FMCG marketing, strong leadership, analytical skills, and the ability to collaborate with insights, sales, and agency partners.

Qualifications

• Bachelor's Degree in Business (marketing or related major preferred).
• 4–5 years of marketing experience in FMCG or similar industry.
• Strong leadership and communication skills required.

Responsibilities

• Develop and execute strategic marketing plans for World Travel Retail in the Americas region.
• Monitor brand performance, profitability and budget; lead cross-functional teams.
• Collaborate with insights, sales, and agency partners to deliver impactful programs.

Skills

Leadership

Initiative

Problem solving

Organizational skills

Verbal and written communication

Education

Bachelor's Degree in Business

Job description

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Assoc Mgr Marketing WTR

Posted Date: Jul 15, 2026

Requisition Number: 129642

Why Hershey:

At The Hershey Company, our culture is rooted in purpose and inspired by Milton Hershey’s enduring vision that business should create opportunity for others. Through our commitment to corporate philanthropy, we create positive impact by supporting communities, helping children thrive, and operating as a business for good. This includes our deep and long standing partnership with Milton Hershey School, where we invest in education, workforce readiness, and hands on engagement to help students succeed beyond the classroom. Supported by strategic grantmaking, product donations, cross brand collaboration, and strong employee volunteerism, Hershey offers a place to work where making a difference—locally and globally— is part of how we do business every day.

Job Overview

As Associate Marketing Manager World Travel Retail working at the Hershey company, you will play a key role in the comprehensive management of the portfolio to achieve growth targets, responsible for executing plans in a timely and efficient way. In this role, you will benefit from gaining global experience with a primary focus on the Americas region, leading innovation and portfolio management projects for Hershey’s iconic global brands including HERSHEY’s, KISSES, REESE’S and more. Responsibilities include developing and executing strategic marketing plans, monitoring brand performance, profitability and budget, monthly business reviews, and leading/participating in cross functional teams to develop and commercialize successful marketing programs.

To effectively perform their duties, the Assistant Marketing Manager must be proficient in all of the following qualities:

• Leadership
• Initiative and follow-through
• Problem solving
• Organizational skills
• Verbal and written communication skills

Accountabilities

• Plan and execute innovation, renovation and cost improvement projects in partnership with cross functional team to enable delivery of ambitious growth plans
• Support portfolio management initiatives for the Americas region (including extensions & rationalization)

Brand Performance Analysis:

• Partner with Insights team & manage research agencies to monitor brand performance data
• Partner with Insights team & research agencies to monitor category trends (and commission bespoke research where needed) and partner with cross functional teams to deliver insightful action plans

Brand Marketing:

• Plan and execute trade press and other customer or consumer facing activities in partnership with internal stakeholders
• Partner with Trade Marketing teams to develop & deliver impactful activations
• Develop media proposals for key airports with leading media providers

Personal Development:

• Responsible and committed to training and development plan
• Develop strong team and cross-functional relationships internally and with agency partners
• Bachelors Degree in Business (marketing or related major preferred)
• At least 4-5 years of marketing experience in FMCG or similarly disciplined industry

The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual's race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws.
The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans.

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