Associate Manager, Market Development & Planning Manager

Newell Brands; Atlanta (GA); On-site; USD 80,000 - 100,000; Full time

Job summary

Newell Brands seeks an Associate Manager for Market Development & Planning, focusing on the Kitchen Segment, which includes leading brands. This role involves strategic sales planning and customer engagement to drive growth and profitability, requiring financial expertise and strong collaboration skills.

Qualifications

• 2+ years in market planning, brand management, sales, or related roles.
• Ability to translate market knowledge and insights.
• Strong presentation and communication skills.

Responsibilities

• Helps develop Category Playbooks and tactics.
• Ensures execution of Segment plans and defines optimal assortments.
• Prepares MDP leaders for the Monthly Business Review.

Skills

Financial Acumen

Market Knowledge

Presentation Skills

Cross-functional Collaboration

Education

Bachelor’s degree in marketing, business, or related field

Job description

Associate Manager, Market Development & Planning Manager

Join to apply for the Associate Manager, Market Development & Planning Manager role at Newell Brands

Associate Manager, Market Development & Planning Manager

1 week ago Be among the first 25 applicants

Join to apply for the Associate Manager, Market Development & Planning Manager role at Newell Brands

Job ID: 5306

Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco, Coleman, Oster, Rubbermaid and Sharpie, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.

Position Title: Associate Manager, Market Development & Planning

Location: Atlanta, GA

Segment: Kitchen

Reports to: Sr. Manager, MDP

Job Summary

The Associate Manager of Market Development & Planning (MDP) serves as a Kitchen Segment expert. The Kitchen segment is a +$1 billion business for Newell Brands and includes Rubbermaid, Oster, Crockpot, Calphalon, Mr. Coffee, Food Saver, and Ball.

This individual helps execute the delivery of the assigned brand’s annual sales and profit budget. This role serves as the voice of the Segment with Newell Brands’ Sales teams and serves as the Voice of the customer to the business segment. This role helps capture actionable market insights and translates them into sales strategies that drive growth for both the segment and retail customers.

Key Responsibilities

Strategic Planning:

• Helps develop Category Playbooks and tactics (DSMP expectations).
• Helps prepare for Annual Planning with Segment sales following the Pan Newell corporate calendar.
• Helps identify new business opportunities and aligns resources to capture incremental revenue.
• Helps with Commercial planning, development of commercialization of Innovation, and execution of key segment initiatives.
• Constantly monitors competitive activity, is an Industry expert for the Newell’s Kitchen business, especially assigned brand.
  
  

Sales Execution

Helps ensure Segment business plan execution and delivery.

• Helps with the execution of Segment plans.
• Understands Risks, opportunities, and Sales Capability development.
• Helps with the execution of Segment DSMP objectives:
• Helps define channel and customer optimal assortments to maximize shopper reach and Newell’s share of retailer’s assortments.
• Helps define online and physical store shelf standards, strategy, and key merchandising vehicles to maximize Newell’s share of the retailer’s shelf.
• Partner with Brand Marketing & Finance to develop Brand price & promotion strategy to drive price realization, while maintaining growing market share.
• Helps with the execution of key Seasonal Drive Periods (i.e., Back to School, Micro-Seasons) to drive annual revenue, profitability, and market share.
• Helps prepare for the monthly S&OP Demand Review that informs the Segment’s 18-month demand outlook and continuously improve sales forecast accuracy.
• Helps prepare MDP leaders for the Monthly Business Review with Newell Corporate Leadership team where needed.
  

Customer Strategy & Engagement

• Helps prepare for complex, customer negotiations that deliver mutually beneficial outcomes for segment and customers.
  
  

Key Knowledge, Skills, & Experience

• Financial Acumen, with demonstrated results of consistent P&L management and delivery.
• Basic understanding of brand and category management.
• Ability to translate market knowledge and insights.
• Understanding of storytelling and developing selling stories.
• Category knowledge and ability to translate insights into action plans.
• Strong presentation and communication skills.
• Ability to collaborate with cross-functional teams.
  
  

Qualifications

• Bachelor’s degree in marketing, business, or related field.
• 2+ years in market planning, brand management, sales, or related roles.
• US retail customer knowledge is a plus.
• Understanding of syndicated POS and Panel data.
• Demonstrated ability to partner with multiple teams in a matrixed organization is a plus.
  
  

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer’s, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Sales and Business Development

• Industries

  Manufacturing

Referrals increase your chances of interviewing at Newell Brands by 2x

Get notified about new Market Development Manager jobs in Atlanta, GA.

Atlanta, GA $80,000.00-$100,000.00 4 days ago

Business Development Manager (US East coast)

Business Development Manager (Atlanta, GA)

Atlanta, GA $120,000.00-$200,000.00 1 month ago

Field Market Development Manager - Food & Beverage

Associate Manager, Sales Strategy & Operations

Atlanta, GA $120,000.00-$200,000.00 1 month ago

Senior Manager - Sales Effectiveness Strategy

Business Development Manager - Partnerships Channel

Sales Accounts Manager- Consumer Products Goods Exp./The Home Depot exp. Required

Atlanta, GA $110,000.00-$130,000.00 1 week ago

Atlanta, GA $130,000.00-$150,000.00 2 weeks ago

Sales Accounts Manager- Consumer Products Goods Exp./The Home Depot exp. Required

Atlanta, GA $110,000.00-$130,000.00 1 week ago

Atlanta, GA $100,000.00-$115,000.00 17 hours ago

Industrial Sales Manager – Consumer Packaged Goods Markets

Business Solutions Manager-Sales & Recruiting

Sales Accounts Manager- Consumer Products Goods Exp./The Home Depot exp. Required

Atlanta, GA $110,000.00-$130,000.00 1 week ago

Regional Business Development Manager - North Atlanta, GA

Atlanta, GA $60,000.00-$80,000.00 17 hours ago

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.