Associate Manager, Brand Marketing

Reformation; Los Angeles (CA); On-site; USD 70,000 - 88,000; Full time

Benefits offered by this job

Private medical, dental & vision

Commuter benefits

PTO includes vacation, sick leave &会社H

Retirement planning support

Fertility care support (Carrot)

Donate to community causes

Clothing discount

Culture events & Volunteer Time Off

Job summary

Reformation, a mission-driven fashion company, seeks an Associate Manager, Brand to lead retail marketing efforts across new and existing markets. You will develop localized campaigns, manage events and partnerships, and coordinate with cross-functional teams to translate brand priorities into engaging in-store programs.

Reporting to the Senior Manager of Marketing and Retail Operations, this role demands strong project management, collaboration, and budget oversight.

Qualifications

• Minimum 2–4 years of marketing experience, retail marketing a plus.
• Bachelor's degree required.
• Strong attention to detail and organizational skills.
• Exceptional written and verbal communication skills.
• Experience with budgets and forecasting.

Responsibilities

• Organize and maintain retail marketing calendars and budgets.
• Develop and execute local/regional marketing initiatives for stores.
• Travel to stores for on-ground programming and support.
• Coordinate with Retail HQ and field teams to deliver materials and guidance.
• Build relationships with local marketing partners and vendors.
• Collaborate with internal creative teams on retail collateral.

Skills

Marketing experience

Budget management

Project management

Communication skills

Team collaboration

Software proficiency

Travel readiness

Education

Bachelor's degree

Tools

Asana

Excel

PowerPoint

Word

Job description

Being naked is the #1 most sustainable option. We're #2.

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/ Schedule: 4 days/week at Culver & Vernon

The Role: Associate Manager, Brand

The Associate Manager, Brand will support across various brand initiatives with a focus on the development and execution of the company’s retail marketing strategy across new and existing markets. This role partners closely with Retail, Brand Marketing, Creative, and cross-functional teams to bring brand priorities to life through localized in-store experiences, events, and activations that drive traffic and engagement. The Associate Manager of Retail Marketing will help manage day-to-day retail marketing operations, including calendars, budgets, and vendor relationships, while helping translate broader brand initiatives into impactful retail programs. This position will report directly to the Senior Manager of Marketing and Retail Operations.

What You’ll Do:

• Organize and maintain retail marketing team tools including budgets and calendars for campaigns within the retail space
• Develop and execute local/regional marketing initiatives for new and existing stores that align with overall brand strategies and business product priorities
• Ability to travel to stores for on the ground programming and marketing initiatives
• Partner with Retail HQ and field teams to ensure stores have the marketing materials, information, and guidance needed to execute initiatives consistently.
• Establish and foster relationships with center marketing teams and other local/regional marketing partners and vendors
• Partner with internal creative team to develop all retail marketing collateral including emails, signage, invites, and more
• Manage stores monthly and seasonal events, VIP shopping nights, activation programs and other special projects in collaboration with the Influencer and Customer teams
• Align creative needs for paid and lease required advertising and center activations
• Ideate and develop offline partnerships with like-minded brands to create cross-promotional incentives and grow brand awareness, especially in nascent markets
• Maintain pulse on industry best practices for in-store marketing as well as performance benchmarking with best-in-class brands
• Support in developing the marketing and roll out strategy for all New Store Openings with a long term focus on growing brand awareness
• Translate 360 product marketing campaigns and collaborations to stores in a way that engages our customer and builds community
• Track the effectiveness of retail marketing initiatives, gather store-level feedback, and report on results to inform future planning.

What You’ll Need:

• Bachelor's degree in related field
• Minimum of 2-4 years marketing experience (retail marketing experience is a plus)
• Strong attention to detail, organizational and project management skills
• Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
• Ability to self-direct, balance multiple responsibilities and flex to changing business needs
• Exceptional written and verbal communication skills
• Experience with budget management and forecasting
• Must be able to work in a fast-paced environment with smart, creative and focused colleagues
• Strong Computer Skills: Word, PowerPoint, Excel, & Asana

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range of $70,000 to $88,000 annually depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth that contribute to overall compensation.

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot , and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

Reformation is proud to be an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team that reflects the world we want to live in. All qualified applicants will be considered for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status—in accordance with applicable international, federal, state, and local laws.

If you require accommodations during the application or interview process, please let us know. We’re here to ensure you have what you need to show up as your best self.