Associate Manager - Brand Experience Value - Arby's

IRB USA Inspire Resources; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

IRB USA Inspire Resources is seeking an analytical Associate Manager, Brand Experience Value to shape, test, and scale Arby’s value initiatives. You will lead cross-functional efforts from concept through commercialization, translating data into clear recommendations that drive traffic, frequency, and brand health.

The role requires balancing guest needs, franchisee economics, and operational feasibility, with collaboration across Revenue Management, Operations, Digital, Analytics, Loyalty, and

Qualifications

• 3–5 years in strategy, analytics, brand marketing, consulting, revenue management, or test-and-learn environments.
• Strong ability to translate data into actionable recommendations and drive business impact.
• Experience leading cross-functional initiatives and aligning stakeholders.
• Proficiency with data visualization tools and Excel for advanced analysis.

Responsibilities

• Develops a structured value roadmap to drive traffic, frequency, guest acquisition, retention, and profitability.
• Leads end-to-end market testing of value initiatives with defined KPIs and success criteria.
• Synthesizes consumer, operational, financial, and competitive data to inform strategic decisions.
• Partners with Revenue Management, Operations, Digital, Loyalty, Analytics, and Franchise teams on value strategy.
• Identifies whitespace opportunities and quantifies potential business impact through data analysis.
• Develops business cases balancing guest value, franchise profitability, and operational feasibility.
• Supports commercialization planning by translating test learnings into rollout strategies.
• Monitors initiative performance and recommends optimizations based on results.

Skills

Analytical mindset

Test-and-learn

Cross-functional collaboration

KPI development

Executive presentation

Excel

Power BI/Tableau

Education

Bachelor's degree in business/marketing/economics/engineering or related field

Tools

Excel

Tableau

Power BI

Job description

We are looking for a highly analytical, curious, and execution-oriented strategist to help shape, test, and scale value initiatives across the Arby's brand. This role is ideal for someone who thrives in test-and-learn environments, enjoys solving complex business problems, and can translate data into clear, actionable recommendations that drive business performance. The Associate Manager, Brand Experience Value will play a critical role in driving profitable growth for Arby's and its Franchisees by helping define and execute the brand's value strategy. This individual will lead cross-functional initiatives from concept through commercialization, bringing rigor to how value opportunities are prioritized, tested, measured, and scaled. The role requires balancing guest needs, franchisee economics, competitive dynamics, and operational feasibility to identify and implement value solutions that drive traffic, frequency, and long-term brand health.

Qualifications

Education

• Bachelor's degree in business, marketing, economics, engineering, or related field

Professional Experience

• 3-5 years in strategy, analytics, brand marketing, consulting, revenue management, or test-and-learn environments

Essential Duties and Responsibilities

• Supports the development and management of a structured value roadmap, identifying opportunities that drive traffic, frequency, guest acquisition, retention, and profitability.
• Leads end-to-end market testing of value initiatives, including test design, KPI development, success criteria, performance measurement, and post-test recommendations.
• Synthesizes consumer, operational, financial, and competitive data to evaluate opportunities, prioritize initiatives, and inform strategic decisions.
• Partners closely with Revenue Management, Operations, Culinary, Supply Chain, Digital, Loyalty, Analytics, and Franchise stakeholders to align on value strategies and execution plans.
• Identifies whitespace opportunities and quantifies the potential business impact through analysis of consumer behaviors, competitive activity, transaction drivers, and market trends.
• Develops business cases and strategic recommendations that balance guest value perception, franchisee profitability, and operational execution.
• Supports commercialization planning by translating test learnings into actionable rollout strategies and implementation plans.
• Monitors initiative performance and recommends optimizations based on business results, consumer feedback, and operational insights.
• Brings rigor and consistency to value planning methodologies, measurement frameworks, and decision-making processes.
• Develops clear, concise, executive-ready presentations and recommendations for leadership review and decision making.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Core Capabilities

• Strong analytical mindset with experience translating complex data into strategic recommendations and business action.
• Demonstrated experience leading testing, experimentation, and performance measurement efforts using structured test-and-learn methodologies.
• Ability to balance customer experience, operational feasibility, franchisee economics, and financial impact in decision-making.
• Strong cross-functional collaborator with the ability to influence stakeholders and build alignment across varying perspectives.
• Structured problem solver with strong critical thinking skills and attention to detail.
• Effective project manager capable of managing multiple workstreams, stakeholders, and timelines simultaneously.
• Comfortable navigating ambiguity and independently driving projects forward with limited direction.
• Results-oriented with a bias for action and a focus on measurable business outcomes.
• Excellent written and verbal communication skills, including the ability to develop executive-ready presentations and recommendations.

Technical Skills

• Advanced proficiency in Excel, including pivot tables, SUMIFS, INDEX/MATCH, and large dataset analysis.
• Strong PowerPoint skills with the ability to create compelling, executive-ready presentations.
• Experience using Tableau, Power BI, or similar tools to analyze and visualize data.
• Experience working with transaction, traffic, consumer, or loyalty datasets preferred.

Key Differences from the Specialist Role

• Greater ownership of the value roadmap rather than primarily supporting it.
• Leads larger, more complex testing initiatives with broader cross-functional coordination.
• Develops business cases and strategic recommendations, not just analysis and reporting.
• Expected to influence stakeholders and drive alignment across functions.
• Increased accountability for commercialization planning and scaling successful initiatives.

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences. Inspire is a multi-brand restaurant company whose portfolio includes more than 33,400 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants across 55 global markets. In an industry facing increasing disruption, our leaders saw an opportunity to build a restaurant company unlike any other – one that brings together differentiated yet complementary brands and aims to make them stronger than they would be on their own. Found inherently in the purposes of our family of brands, we identified a common thread between our restaurants – the capacity to inspire. From guest experience to career development to community well-being, Inspire plays a role in the lives of millions of people every day. Our brands are diverse, distinctive, and fan favorites. In a sense, you could say we seek those who provide something different than the norm.