Associate Manager, Ad Operations, Penguin Random House (Open to Remote)

Penguin Random House; New York (NY); Remote; USD 67,000; Full time

Job summary

Join a dynamic team at a leading trade book publisher as an Associate Manager in Ad Operations. This role offers the chance to work on exciting campaigns for bestselling titles while collaborating with a creative marketing team. You'll manage and optimize digital advertising campaigns across various platforms, providing strategic insights to enhance performance. If you're a curious and enthusiastic digital marketer eager to grow in a fast-paced environment, this opportunity is perfect for you. Embrace your passion for books and marketing in a supportive and innovative setting, where your contributions will connect readers with the right stories.

Benefits

Medical/Prescription Drug Insurance

Dental Insurance

Vision Insurance

Health Savings Account

401(k) with Pre-Tax and Roth options

Short and Long-Term Disability Insurance

Life/AD&D Insurance

Commuter Benefits

Student Loan Repayment Program

Educational Assistance

Qualifications

• 3+ years in digital advertising or ad operations with a strong grasp of marketing metrics.
• Experience managing campaigns across various digital platforms.

Responsibilities

• Manage and optimize digital ad campaigns across search, social, and programmatic platforms.
• Collaborate with marketing teams to provide strategic recommendations.

Skills

Digital Advertising

Ad Operations

Digital Marketing

Communication Skills

Organizational Skills

Analytical Skills

Curiosity and Enthusiasm

Tools

Meta Ads

Google Ads

TikTok Ads

Project Management Systems (Workfront, Basecamp, AirTable)

Job description

Associate Manager, Ad Operations, Penguin Random House (Open to Remote)

Associate Manager, Ad Operations, Penguin Random House (Open to Remote)

PRH Consumer Marketing is seeking an Associate Manager to join the Ad Operations team supporting the Crown Publishing Group (CPG). The Ad Ops team, within the Consumer Marketing team at PRH, is a collaborative and innovative team dedicated to media planning, execution, and optimization.

The Associate Manager will report to the Associate Director of Ad Operations and will be responsible for set-up and management of self-serve advertising campaigns, across search, social, and programmatic platforms. This is an excellent opportunity for a curious, strategic, and enthusiastic digital marketer to join a growth-oriented Advertising team at the heart of the largest trade book publisher in the US, and to work on campaigns for award-winning and bestselling fiction, nonfiction, cookbooks, graphic novels, and more.

Come join the team and help us connect the right books with the right readers!

The Role:

• Work closely with CPG marketing team and fellow Advertising team counterparts, planning ad campaigns in support of hundreds of titles annually, providing strategic and tactical recommendations for meeting campaign goals
• Build and actively manage and optimize dozens of live digital campaigns across multiple platforms at any given time
• Manage implementation of ad operations requirements for advertising campaigns, including tracking, tagging, and campaign set-up
• Work closely with internal marketing teams to troubleshoot ad platform issues
• Collaborate with the Performance Marketing team to compile and deliver regular campaign reports to help guide marketers on best practices and identify areas of improvement
• Contribute to regular campaign planning meetings with divisional marketers by sharing thoughtful and strategic recommendations to support their titles and marketing goals
• Provide tactical recommendations at the objective, timing, audience, placement, and platform levels to deliver strong performance and align with campaign goals
• Work within project management system to coordinate with design colleagues, complete tasks, and track progress of dozens of campaigns in various stages at once

The Essentials:

• Minimum 3 years of experience in digital advertising, ad operations, digital marketing, or similar role
• Strong grasp of the language of digital marketing metrics and online measurement (CTR, CPM, ROAS, etc.)
• Understanding of general best practices for paid search, social, and programmatic advertising
• Experience managing campaigns within ad platforms like Meta, Google, TikTok, etc.
• Professional written and verbal communication skills, comfortable presenting and meeting virtually
• Strong organizational skills with a keen attention to detail
• Ability to interpret performance metrics, extract insights, and translate complex and technical details clearly for stakeholders
• Ability to work independently and manage own projects in a fast-paced environment, as well as collaborate with and support efforts of the larger team
• Curiosity and enthusiasm for learning and growing, including adopting new technologies and tools, and evolving strategies and processes
• Experience working with project management systems (ie Workfront, Basecamp, AirTable) a plus
• Interest in books, cooking, and current events a plus!

The salary for this position is $66,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Company: Penguin Random House LLC

Country: United States of America

State/Region: New York

City: New York

Postal Code: 10019

Job ID: 277102

Date: Jan 24, 2025

Location: New York, NY, US, 10019