Associate Growth Strategy Director

Parallel; United States; Remote; USD 100,000 - 125,000; Full time

Job summary

A marketing agency is seeking a motivated professional to manage paid social and search channels. The ideal candidate will enhance client brand growth strategies through data-driven performance management and creative insights while maintaining effective communication and quality assurance. This role offers competitive compensation with 100% remote work and flexible PTO.

Benefits

Competitive Compensation & Benefits

Annual Bonuses

100% Remote

Flexible PTO

Inclusive environment

Qualifications

• Deep experience with hands on keyboard Paid Social and Search management, preferably in an agency environment.
• Experience with testing and reporting across strategies, creative and landing pages.
• Comfortable working in an EST timezone schedule.

Responsibilities

• Develop understanding of clients’ brands and business models.
• Coordinate account launches across Meta, TikTok, and Google.
• Perform day-to-day ad account optimizations.

Skills

Paid Social and Search channel management

Organizing ideas and communication

Core growth KPIs understanding

Testing and reporting across strategies

Proficient with Google Sheets/Excel

Managing and mentoring team members

Job description

Responsibilities

Growth Strategy

You’ll develop a deep understanding of clients’ brands and business models, help them think through the problems they face, and bring guidance and ideas to the table. You’ll collaborate with Creative and Analytics teams to elevate our approach. Ideal candidates are motivated to lead plans for a handful of accounts.

Performance Management

You’ll be up to speed on how core paid channels play a role in client growth and how DTCo utilizes them to optimize on executive goals and marginal efficiency. You’ll coordinate flawless, best-in-class account launches and optimizations across Meta, TikTok and Google. This includes client interfacing, internal documentation and maintaining flawless QA standards. Ideal candidates are detail oriented.

Analyze + Optimize for Performance Goals

You’ll be responsible for day to day ad account optimizations in relation to client growth strategy, pacing goals, and industry trends. You’ll use data to develop and scale paid campaigns to maximize efficiency and implement tests. Ideal candidates want to be a best-in-class media buyer.

Creative Analytics + Production

You’ll live and breathe creative. This role works directly with clients and the creative team, delivering insights, competitor analysis and recommendations for how to produce and design engaging ads. Ideal candidates care about consumer psychology and social media trends.

Client Communication & Service

You’ll own communication with clients as their primary point of contact. This includes: weekly agendas, performance plans, creative requests, client calls, and any odds and ends that arise. Ideal candidates appreciate how clear communication and expectation setting can lead to good relationships internally and externally.

Qualifications

• Deep experience with hands on keyboard Paid Social and Search channel management, preferably in an agency environment.
• Confident in organizing ideas, distilling and communicating internally and externally.
• Solid experience with DTCo core channels (Meta, Google, TikTok, YouTube). Bonus: relative experience with other channels: Affiliate, Influencer, etc.
• Deep understanding of core growth KPIs such as: CPM, CTR, CPC, CVR, CAC, ROAS.
• Experience with testing and reporting across strategies, creative and landing pages.
• Proficient with Google Sheet/Excel formulas.
• Experience managing and mentoring team members
• Comfortable working in an EST timezone schedule

Intangibles

• Primary: Organized, Proactive, Communicative
• Secondary: Gumption, Humble, Curious

Team Player

• Comfortable being relied on to balance workload and deliverables. Displays sense of urgency when necessary.
• A team player through and through: sees that no idea is too off the wall to surface, no job is too small to get done, and problems can be solved collaboratively.

Benefits

• Competitive Compensation & Benefits
• Annual Bonuses
• 100% Remote
• Flexible PTO
• Leadership Participates in Day-to-Day Work
• Fun, High-Growth Clients
• Inclusive
• A Team That Has More Going On Than Just Work