Associate Director US Respiratory Marketing - Consumer
Merck
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Job summary
Merck seeks an Associate Director, U.S. Respiratory Marketing to lead integrated consumer marketing strategies for COPD-related products and patient acquisition. You will guide cross-functional teams across media, analytics, and agency partners to drive awareness, engagement, and the patient ask.
The role requires deep market knowledge, strategic thinking, and collaboration with content, CAT, and agency partners to shape brand growth and long-term commercialization plans.
Qualifications
- Minimum of 5 years combined experience in healthcare, pharmaceutical industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
- 10-20% travel.
Responsibilities
- Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
- Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
- Implement audience segmentation, and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
- Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
- Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
- Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
- Day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
- Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
- Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.
Skills
Education
Job description
- Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
- Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
- Implement audience segmentation, and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
- Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
- Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
- Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
- Day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
- Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
- Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.
The Associate Director, U.S. Respiratory Marketing is responsible for leading the development and execution of integrated consumer marketing strategies focused on patient acquisition - driving awareness, patient engagement, and the ask for our respiratory product. This role serves as a key strategic partner on the brand team and collaborates closely with consumer media, market research, patient support, CRT, and agency partners to deliver customer-centered experiences in the patient acquisition space. The individual will lead consumer marketing workstreams and provide strategic recommendations that shape brand growth and long-term commercialization plans.
- Lead the development and execution of consumer marketing strategies that support our respiratory product growth objectives, including disease awareness, brand differentiation, and patient ask.
- Translate consumer insights, market research, customer feedback, and business performance data into actionable marketing strategies and recommendations.
- Implement audience segmentation, and messaging development to ensure marketing activities are aligned with the needs of target patient populations.
- Partner with media, analytics, and agency teams to develop integrated omnichannel engagement plans across television, digital, social, search, point-of-care, website, and emerging channels.
- Partner with Content Development Lead to develop key consumer-facing initiatives including website enhancements, media drivers, and educational resources.
- Collaborate with CAT and agile team on concept development, testing, and measurement of DTC campaigns and acquisition programs to ensure alignment with overall strategy.
- Day-to-day contact with creative agency of record to ensure strategic alignment on DTC, effective resource utilization, and delivery of high-quality marketing programs on time and within budget.
- Develop deep expertise in the COPD marketplace, competitive landscape, patient needs, and healthcare environment to identify opportunities that accelerate brand growth.
- Ensure all activities are conducted in compliance with applicable laws, regulations, company policies, and Medical-Legal-Regulatory review processes.
- Bachelor’s degree or equivalent (BA/BS) required.
- Minimum of 5 years combined experience in healthcare, pharmaceutical industry including: sales, marketing, market research, or sales/marketing support or other relevant role.
- 10-20% travel.
- Strong strategic thinking skills, innovative mindset, and results-orientation.
- Prior experience in Promotion or Brand/Marketing Management; Segment or Customer Facing Role (e.g. Solutions Consultant, Account Executive, or Customer Team Leader); Strategy Realization; Market Access; Contracting/Payer Marketing; or Global Marketing.
- Ability to work successfully with cross-functional teams and influence others effectively in a fast-paced, ambiguous environment.
- Knowledge of the healthcare environment including current trends in healthcare, and managed care
- Understanding of commercial and regulatory requirements within the pharmaceutical industry.
- Knowledge of Company’s internal structure, policies, operations, and approval processes.
- Demonstrated project management, problem solving and analytical skills.
- Strong business acumen and critical thinking skills.
- Demonstrated external mindset – understanding of digital/technological trends, focused on consumer/patient, and customer oriented.
- Ability to prioritize and align work with organization priorities and collaborate across team lines internally within the Company and externally with customers.
- Strong collaboration/relationship building skills, teamwork, and written/verbal communication skills.
- Adaptability and resourcefulness.
- Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking.
Adaptability, Brand Management, Consumer Marketing, Digital Consumer Engagement, Digital Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Product Launches, Strategic Planning, Strategic Thinking
As An Equal Employment Opportunity Employer, We Provide Equal Opportunities To All Employees And Applicants For Employment And Prohibit Discrimination On The Basis Of Race, Color, Age, Religion, Sex, Sexual Orientation, Gender Identity, National Origin, Protected Veteran Status, Disability Status, Or Other Applicable Legally Protected Characteristics. As a Federal Contractor, We Comply With All Aff...
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The primary location for this posting is:
USA - Pennsylvania - North Wales (Upper Gwynedd)
Where required by law, the compensation range for this role is provided below.
The salary range for the primary location of this role is:
$142,400.00 - $224,100.00
This range reflects the Company's reasonable expectation of the base salary applicable to this role at the time of posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs. The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.
We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.
Note the salary range above applies to the Primary Location of the position. Where a role has other listed locations, different compensation guidelines may apply. You may find the salary ranges for additional locations below. If the salary range is not listed for the location you are applying to, our Talent Acquisition team will provide further information to you.
We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance
We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Regular
No relocation
No
10%
Hybrid
1st - Day
No
NA
11/11/2026
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