Associate Director, US Marketing Ophthalmology, Patient Support Program Access and Affordability Lead

Msd; Rahway (NJ); In loco; USD 180.000 - 240.000; Tempo pieno

Descrizione del lavoro

MSD in the United States seeks a senior leader to guide access and affordability strategy for the Ophthalmology portfolio. You will identify patient, caregiver, and provider barriers to initiation, adherence, and persistence, translating market insights into strategies that support brand objectives and patient experience.

You will own end-to-end program design, map cross-functional processes, and ensure compliant, launch-ready affordability and adherence initiatives.

Competenze

• 5+ years designing, scaling, or optimizing patient affordability and access programs.
• Knowledge of buy-and-bill dynamics, reimbursement, and distribution ecosystems.
• Strong understanding of patient support program models and hub services.
• Experience with launch planning and cross-functional coordination.

Mansioni

• Lead development of the access and affordability vision and strategy for the US Ophthalmology portfolio.
• Identify barriers to treatment initiation, adherence, and persistence for patients and providers.
• Translate market insights into patient support strategies aligned with brand objectives and patient experience.
• Own end-to-end execution of affordability and adherence programs with cross-functional teams.
• Define measurement frameworks, KPIs, data requirements, and dashboards for performance tracking.
• Ensure compliance with FDA, HIPAA, privacy, and state requirements; collaborate with Legal/Compliance for approvals.
• Embed governance to enable speed without compromising compliance while maintaining launch readiness.

Conoscenze

Access strategy

Cross-functional leadership

Data analytics

Regulatory/Compliance

Project planning

Stakeholder engagement

Product launch

Descrizione del lavoro

* Lead the development of the access and affordability vision and strategy for the US Ophthalmology portfolio.* Identify patient, caregiver, provider, and account-level barriers that may impact treatment access, initiation, adherence, and persistence.* Translate ophthalmology market insights into patient support strategies that support brand objectives and optimize the treatment experience.* Serve as the primary brand representative for access and affordability strategy within cross-functional planning and launch teams.* Ensure patient support priorities are integrated into annual brand planning and long-range portfolio strategy.* Own execution of affordability- and adherence-related strategic decisions and lead end-to-end process mapping and cross-functional coordination to ensure seamless go-to-market implementation, disciplined post-launch follow-through, and continuous optimization of all program components.* Translate brand priorities into program requirements, business rules, patient experience objectives, and success metrics.* Collaborate with the Patient Engagement CoE to identify opportunities to enhance patient support capabilities and incorporate innovative industry best practices.* Act as the key ophthalmology subject matter expert within patient support program development efforts.* Partner with cross-functional stakeholders to define and oversee measurement frameworks; establish affordability and access KPIs, data requirements, and performance dashboards that enable consistent reporting, performance tracking, and data-driven decision making.* Integrate internal and external data sources and synthesize and translate insights including patient experience, operational, and vendor performance data, to identify drivers, risks, barriers, and opportunities that improve affordability and access programming.* Use data-driven insights to optimize customer experience strategy, optimize patient touchpoints and channels, improve launch readiness and PSP evolution, and generate actionable recommendations for continuous program improvement.* Ensure Affordability- and Access-related programs' strategy and execution are compliant with applicable requirements (e.g., FDA promotional regulations, privacy/HIPAA considerations, OIG guidance, state laws, AE/product complaint reporting), and partner with Legal/Compliance for approvals and monitoring.* Embed governance and guardrails into the program's operating rhythm to enable speed without compromising compliance.* Maintain deep understanding of retina practice workflows, patient journeys, reimbursement challenges, and treatment access barriers.* Identify friction points impacting therapy initiation and continuity.* Champion customer-centric program enhancements that simplify access and improve the overall patient and provider experience.* Ensure support solutions are designed to help practices confidently navigate buy-and-bill reimbursement environments.* 5+ years designing, scaling, or optimizing patient affordability and/or access programs and/or high volume buy-and-bill patient support models with measurable outcomes.* Knowledge of buy-and-bill access dynamics, medical benefit reimbursement pathways, and distribution ecosystem.* Strong understanding of patient support program models and Hub services.* Awareness and understanding of US commercial and regulatory requirements.* Demonstrated strategic thinking, problem solving, analytical, and planning skills.* Experience creating and maintaining program documentation, playbooks, and implementation plans.* Ability to plan, prioritize, execute, anticipate challenges, and iterate with a growth mindset.* Strong cross-functional leadership and the ability to influence without direct authority across complex or matrixed enterprise teams.* Strong collaboration skills and business agility; adaptability and comfort with change.* Demonstrated ability to leverage data analytics, customer insights, and market intelligence to guide business decisions and measure program outcomes.* Strong written and verbal communication skills, including experience in strategy communications, direct customer engagement, and executive presentations.* Demonstrates high degree of integrity and ethics.* Strong attention to detail and documentation discipline.* Resilient and adaptable; growth mindset.* Ophthalmology, retina, specialty biologic, or specialty care experience.* Product launch experience.**Los Angeles Residents Only:** We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance