Associate Director, U.S. Consumer Marketing - Patient Adherence Program Lead

Merck & Co.; Elmora (NJ); On-site; USD 142,000 - 224,000; Full time

Job summary

Merck & Co. in the United States seeks an Associate Director to lead the consumer patient adherence strategy for our PAH drug.

This high-impact role shapes a patient-centered program designed to help appropriate patients start therapy with confidence, stay engaged, and navigate key moments in their treatment journey. This leader will own the strategy, execution, and optimization of the adherence program, partnering across Marketing, Patient Services, Market Access, Digital, Data & Analytics,

Qualifications

• 5+ years in US pharma, biotech, healthcare marketing or related fields.
• Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs.
• Strong cross-functional leadership and stakeholder management.
• Excellent communication, project leadership, budgeting, and agency/vendor management.
• Experience in specialty pharma or patient adherence preferred but not required.

Responsibilities

• Leading the consumer patient adherence strategy.
• Developing omnichannel patient experiences, including CRM, digital, education, and support resources.
• Partnering with analytics and digital teams to define KPIs, dashboards, and optimization opportunities.
• Orchestrating cross-functional execution across internal and external partners.
• Ensuring compliant, effective, and scalable program delivery.

Skills

Adaptability

Agile Principles

Brand Marketing

Creativity

Customer Insights

Financial Analysis

Market Access

Market Research

Pricing Strategies

Product Management

Promotions Management

Sales Support

Stakeholder Influence

Strategic Planning

Strategic Thinking

Education

Master's Degree, MBA or MS

Job description

Job Description

The U.S. PAH Consumer Marketing team is seeking an Associate Director to lead the consumer patient adherence strategy for our PAH drug. This is a high-impact opportunity to shape and scale a patient-centered program designed to help appropriate patients start therapy with confidence, stay engaged over time, and navigate key moments in their treatment journey.

This leader will own the strategy, execution, and optimization of the adherence program, partnering across Marketing, Patient Services, Market Access, Digital, Data & Analytics, Medical, Legal/Compliance, agencies, and other key stakeholders. The role requires a strong strategic leader who can translate patient insights, business priorities, and performance data into practical solutions that improve the patient experience and support persistence.

This is a unique opportunity to help shape a meaningful patient experience strategy in a specialty disease area, with direct impact on how patients are supported over time.

Key responsibilities include:

• Leading the consumer patient adherence strategy.


• Developing omnichannel patient experiences, including CRM, digital, education, and support resources.


• Partnering with analytics and digital teams to define KPIs, dashboards, and optimization opportunities.


• Orchestrating cross-functional execution across internal and external partners.


• Ensuring compliant, effective, and scalable program delivery.

Education requirement:

• Master's Degree, MBA or MS.

Ideal candidates will bring:

• 5+ years of U.S. pharma, biotech, healthcare marketing, patient services, patient experience, access, or digital engagement experience.


• Experience building or optimizing marketing, patient support, adherence, CRM, or engagement programs.


• Strong cross-functional leadership and stakeholder management skills.


• Strong communication, project leadership, budget management, and agency/vendor management capabilities.


• Specialty, rare disease, hub services, specialty pharmacy, or patient adherence experience preferred, but not required.

Required Skills:

Adaptability, Agile Principles, Brand Marketing, Creativity, Customer Insights, Financial Analysis, Market Access, Market Research, Pricing Strategies, Product Management, Promotions Management, Sales Support, Stakeholder Influence, Strategic Planning, Strategic Thinking

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

The salary range for this role is $142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits .

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Employee Status: Regular

Relocation: No relocation

VISA Sponsorship: No

Travel Requirements: 10%

Flexible Work Arrangements: Hybrid

Shift: Not Indicated

Valid Driving License: No

Hazardous Material(s): N/A

Job Posting End Date: 09/4/2026

Requisition ID:R414065