Associate Director, Strategy (Ecommerce) (Performance Marketing) (Canada)

Remote; San Francisco (CA); Remote; USD 79,000 - 92,000; Full time

Job summary

Thrive is a remote-first digital marketing agency helping North American brands grow through performance, brand marketing, design, and data insights. The Associate Director, Strategy will lead multi‑channel performance initiatives, shaping growth for DTC and omnichannel clients while partnering with senior leadership to align goals and capabilities.

You will own strategic client engagements, drive cross-functional collaboration, and mentor a team of senior strategists, with a focus on durable,

Qualifications

• Led large multi-channel performance programs with monthly spend exceeding $1M USD across platforms such as Meta, Search, YouTube, Programmatic, TikTok.
• Led and developed multi-level teams of 15+, including managers, setting performance standards and scaling impact.
• Designed and evolved performance reporting dashboards enabling clear decision-making and accountability against KPIs.
• Led initiatives and process improvements adopted at department or company level, raising performance standards and consistency.
• Owned performance strategy across diverse business models, guiding forecasting, pacing, and executive advisory.
• Led complex client relationships with senior stakeholders, driving buy-in through strategic recommendations.

Responsibilities

• Domain: recognized leader in performance marketing, contributing to long-term project success and skill growth across the team.
• Client: lead across large accounts, digging into performance and refining processes to strengthen partnerships.
• People: manage a team of senior marketers and elevate skills to drive growth; foster a results-driven culture.
• Company: support leadership to develop and execute Thrive's performance roadmap across products and services.

Skills

Multi-channel marketing

Leadership

Performance analytics

Client management

Forecasting & pacing

Tools

Looker

Google Sheets

Excel

Tableau

Job description

Associate Director, Strategy (Ecommerce)

Job Details

Role: Associate Director, Strategy (Ecommerce)Department: Performance
Job Location: Remote (Canada)
Role Type: Full-Time, Permanent
Hours: Monday - Friday 9AM-5PM (in your timezone, flexible hours)Starting New Hire Pay: $112,000 - $130,000 CAD + Benefits Full Pay Band: $112,000 - $151,000 CAD + Profit Sharing (after 1 year of employment) + Benefits Role Availability: This posting is for an existing vacancy at Thrive Digital

About Thrive

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America’s most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn’t, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we’ve built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem-solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they’re proud of - together.

The Opportunity

This is a build-and-grow moment. We're expanding our performance practice around ecommerce, and the work comes with a portfolio most marketers only get to admire from the outside. Think breakout DTC and omnichannel consumer brands, the ones already in your cart, your closet and your feed, whose growth story is still being written. You won't just be running campaigns for them. You'll be the strategic partner helping them figure out how paid media compounds into revenue, customer lifetime value and durable, profitable growth. That means owning the questions that actually move a business: how do we acquire new customers profitably, know which spend is truly incremental, and scale without giving up margin? The tactical craft matters (shopping feeds, creative testing, ROAS, CAC and MER performance), but here it's in service of something bigger: shaping how some of the most exciting consumer brands out there grow. If your idea of success starts and ends with in-platform ROAS, this likely isn't your fit. But if you think about ecommerce as a growth strategy, not just a channel, let's chat.

The Role

Joining the Performance department as Associate Director, Strategy, you’ll deliver strategic leadership to performance teams, leveraging industry trends to evolve Thrive’s services and client marketing strategies. You’ll partner closely with leadership to align team goals with company growth, while managing key relationships and ensuring the long-term success of high-complexity, projects and prospects.

Your focus of responsibilities will be:

• Domain: Recognized as a leader in performance marketing both within Thrive and in the industry, you make expert contributions to the Performance department, ensuring long-term project success and enhancing the skills of those involved.

• Client: Championing client success as the hands‑on strategic lead across large, multi‑faced accounts, digging into performance, solving problems directly, and refining processes across projects and teams to strengthen client partnerships and retention.

• People: Manage a team of senior performance marketers and act as an advocate at scale. Helping others elevate their performance marketing skills or add new skills to their toolkit for project growth and performance. You lead a results‑driven culture that in turn leads to consistent and measurable growth.

• Company: Support senior leadership in the Performance department and collaborate with other supporting function leaders to develop, set and execute the roadmap for Thrive's short to long-term performance marketing product and services plans.

We’re committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you’ll become familiar with Thrive’s tools, processes, and expectations for high‑complexity accounts, while building relationships across Performance leadership, strategists, and key cross‑functional partners.

• In your first 60 days you’ll begin actively contributing strategic input across high‑complexity accounts, supporting key client moments alongside account leaders, and identifying early opportunities to strengthen delivery consistency, team workflow, or performance standards.

• In your first 90 days you’ll step into leading high‑impact client moments for high‑complexity accounts, demonstrate measurable impact through improved team execution and client outcomes.

Qualifications

• You’ve led and owned large‑scale, multi‑channel, full‑funnel performance marketing programs with monthly media spend exceeding $1M USD, driving sustained performance across platforms (e.g., Meta, Search, YouTube, Programmatic, TikTok).

• You’ve led and developed multi‑level teams of 15+, including managing managers, setting performance standards, and scaling team impact through others.

• You’ve designed and evolved performance reporting and dashboards (using tools like Looker, Google Sheets, Excel, Tableau…) that enable clear decision‑making, executive communication, and accountability against business KPIs.

• You’ve led initiatives and process improvements adopted at the department or company level, raising performance standards and operational consistency.

• You’ve owned performance strategy across diverse business models, leading forecasting, pacing, and measurement while confidently advising senior and C‑suite executive stakeholders.

• You’ve led complex client relationships with multiple senior executive stakeholders, navigating high‑stakes situations and driving buy‑in through clear, confident communication and strategic recommendations.

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Equal Opportunity Employer

Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued.

This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote‑first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

The Use of Artificial Intelligence

Every application, interview, and candidate interaction at Thrive is reviewed and managed by a human. Where AI tools are used to support parts of the hiring process, candidates are informed and asked to provide consent.

Hiring Eligibility by Location

While Thrive operates as a remote‑first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship.

Thrive is a remote‑first company with team members working across multiple regions. We recognize and respect the Indigenous histories of the lands where our team lives and works.