Associate Director, Strategy Remote-United States

Underscore Marketing; Northern (KY); Hybrid; USD 110,000 - 170,000; Full time

Benefits offered by this job

Competitive pay

Health coverage

Retirement plans

Paid time off

Professional growth

Job summary

Underscore Marketing is seeking an Associate Director, Strategy to lead performance reporting, uncover insights, and recommend strategic optimizations for pharmaceutical clients in a fast-paced agency setting.

You will collaborate across strategy, planning, analytics, data science and media execution to advance the analytics roadmap, embedding data-driven decision making and AI-enabled workflows to drive growth and differentiation.

Qualifications

• Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics).
• 2–3 years of professional experience in marketing analytics or related roles.
• Experience with pharmaceutical advertising across digital and traditional channels is preferred.

Responsibilities

• Own and manage regular media performance reporting for pharmaceutical accounts.
• Analyze marketing data to identify trends, insights and optimization opportunities.
• Translate datasets into narratives and actionable recommendations for internal teams and clients.
• Develop dashboards and scorecards using Tableau, Power BI, or Looker Studio.

Job description

Department: Strategic Solutions
Reports To:VP, Strategy
Location: Remote
Employment Type: Full-time

Position Overview

Underscore Marketing is seeking an Associate Director, Strategy to join our team within a small, fast-paced media agency specializing in pharmaceutical media advertising. This role is ideal for an analytically minded, self-motivated individual who can independently manage performance reporting, uncover actionable insights, and make strategic optimization recommendations for our pharmaceutical clients.

In addition to day-to-day reporting and analysis, this role will contribute tobringing to lifethe agency’s data analytics vision—executing againstourroadmaptowardssmarter, more automated, and AI-enhanceddatasolutionsto drive organic growth and differentiation. The ideal candidate will work cross-functionally across teams (strategy, planning,analytics, client services,data science & technology,and media execution) toidentifyand implementboth analytics & overallprocess improvements, ensuring data-driven decision-making is at the core of our client and internal strategies.

Key Responsibilities

Performance Reporting & Insights

• Own and manage regularmediaperformance reporting for multiple pharmaceutical accounts, ensuring accuracy, clarity, and timeliness
• Analyze marketing and media performance data toidentifytrends, insights, and optimization opportunities
• Translate complex datasets into clear narratives and actionable recommendations for internal teams and clients, bringing the data to life in a powerful way
• Develop dashboards, visualizations, and scorecards usingrelevant tools (e.g.Tableau, Power BI, Google Looker Studio)

Strategic & Analytical Methodologies

• Experience working with third-partyhealthdata providers,with clear understanding of approaches and methodologiesused
• Ability to applyanalytical frameworksand understanding ofattribution methodologies,test/controlanalyses, and other marketing effectivenessmeasurement approachesto evaluate performance and guidemediastrategy
• Support the design and interpretation of A/B tests, pilots, and controlled experiments
• Contribute to modeling and predictive analysis projects

Data Vision, AI & Process Improvement

• Collaboratecross-functionallywithinternal agency teams andleadershipto develop and refine the agency’s reporting and analyticsofferings androadmap
• Support& execute againstopportunitiesidentifiedwithin the agencytointegrate orleverageAI and automationtoimprove reporting speed, accuracy, and insights generation
• Work cross-functionally with media, account, and technology teams to enhance data flows, reporting templates, and processes
• Document and communicate best practices for analytics and performance optimization

Qualifications & Skills Required

Education & Experience

• Bachelor’s degree in a related field (e.g., Data Science, Statistics, Marketing Analytics, Applied Mathematics, or a similar discipline)
• 2–3 years of professional experience (including internships) in marketing analytics, performance reporting, or related analytical roles
• Experience in or exposure to pharmaceuticalmedia advertising across digital and traditional channelsrequired
• Strong presentation skills, with experience presentingdeliverablestoclients and ensuring delivery excellence

Technical Skills

• Proficiencywith data visualization
• Working knowledge of SQL, Python, or R for data manipulation and analysis is a plus
• Understanding of media measurement frameworks (e.g., attribution modeling, MMM, lift studies)
• Familiarity with AI/ML concepts and tools for reporting or analytics automation isadvantageous

Core Competencies

• Strong analytical thinking and problem-solving skills
• Excellent communication skills—able to translate data into clear, actionable insights for non-technical audiences
• High attention to detail, accuracy, and data integrity
• Ability to manage multiple projects independently in a fast-paced, client-driven environment
• A proactive, curious mindset with a passion for learning and innovation

Why Join Us?

At Underscore Marketing, we value our team and invest in their success.

• competitive compensation
• health coverage
• retirement plans
• paid time off
• professional growth opportunities

Our goal is to ensure you feel supported both personally and professionally while contributing to meaningful work in a dynamic, collaborative environment.

Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002,we'vehelped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results.

Our team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results. When you join Underscore, you become part of a dynamic environment where your ideas matter, your growth is supported, and your work helps elevate brands in a competitive healthcare landscape.

If you're passionate about making a difference and want to be part of a team that values integrity, creativity, and results, if that sounds like you, we invite you to share.

Equal Employment Opportunity Statement

Underscore is committed to creating a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, veteran status, or any other protected characteristic under applicable law. We believe that diversity drives innovation and success, and we welcome candidates from all backgrounds to apply.