Associate Director, Strategic Marketing - Rheumatology

BioSpace; Mettawa (IL); On-site; USD 90,000 - 150,000; Full time

Job summary

An established industry player is seeking an Associate Director for Strategic Marketing in Rheumatology. This role involves leading innovative marketing strategies and managing a team focused on peer-to-peer education initiatives. The ideal candidate will possess strong leadership and project management skills, along with a proven track record in biopharmaceutical marketing. Join a dynamic team dedicated to making a significant impact in healthcare by enhancing educational outreach and collaboration with healthcare professionals. If you're ready to drive impactful marketing initiatives in a collaborative environment, this opportunity is for you.

Qualifications

• 5+ years of biopharmaceutical marketing experience with HCP marketing expertise.
• Strong collaborative skills and proven marketing experience.

Responsibilities

• Lead a team of marketing managers for P2P promotional content development.
• Innovate peer-to-peer promotion to maximize educational reach.
• Utilize market research to improve P2P strategies.

Skills

Leadership Skills

Project Management

Communication Skills

Marketing Expertise

Collaboration

Education

Bachelor's Degree

MBA

Job description

Associate Director, Strategic Marketing - Rheumatology

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Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology, neuroscience, and eye care, along with products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Job Description

Lead the development and execution of HCP Peer-To-Peer (P2P) marketing strategic initiatives across Rheumatology indications. Serve as the P2P subject matter expert and collaborate regularly with internal teams such as Sales, Brand Teams, Medical, HEOR, Market Access, Patient Services, BTS, and Digital Lab. Develop and lead effective P2P marketing strategies that are impactful, executable by Sales partners, easily communicated, and clinically supported.

Candidates should demonstrate leadership skills without authority, an innovative mindset, project management capabilities, and experience in delivering presentations to Immunology leadership.

Responsibilities

• Lead a team of marketing managers responsible for P2P promotional content development and execution across Rheumatology indications.
• Innovate and optimize peer-to-peer promotion, including digital channels, to maximize educational reach.
• Partner with Rheumatology teams, IBT partners, and external experts to build and execute P2P programs for HCP education.
• Participate in business and marketing planning processes.
• Collaborate cross-functionally to influence business outcomes.
• Manage projects including marketing plans and initiatives.
• Oversee agency relations and management.
• Utilize market research and customer insights to improve P2P strategies.
• Maintain strong communication with field sales leadership to ensure alignment on goals and strategies.
• Stay updated on policies related to Speaker Programs and ensure adherence.

Qualifications

• Bachelor's Degree required; MBA preferred.
• At least 5 years of biopharmaceutical marketing experience, with HCP marketing expertise; Immunology leadership preferred.
• Excellent communication skills, with experience in writing strategic documents.
• Strong collaborative skills and team orientation.
• Proven marketing experience with advanced marketing skills.
• Cross-franchise/cross-channel marketing experience is a plus.

Additional Information

Details about compensation, benefits, and legal notices are included, emphasizing the company's commitment to equal opportunity employment and accommodations.