Associate Director Strategic Customer Marketing, U.S. Diabetes Care

BD; Franklin Lakes (NJ); On-site; USD 120,000 - 160,000; Full time

Job summary

A leading company in healthcare seeks an Associate Director for Strategic Customer Marketing focused on Retail Marketing strategies within its Diabetes Care organization. This role emphasizes collaboration with sales and marketing teams, coupled with a need for extensive experience in healthcare marketing and strong leadership capabilities.

Qualifications

• A minimum of 15 years of relevant marketing and sales experience.
• Experience in Pharmacy/Medical Device/OTC healthcare/retail marketing ideal.
• 5+ years of leading teams required.

Responsibilities

• Lead the strategy and execution of Retail Marketing for the Diabetes Care organization.
• Collaborate with various teams to meet short and long-term growth objectives.
• Drive strategy development and functional planning.

Skills

Customer segmentation

Leadership

Strategic thinking

Communication

Creative problem-solving

Education

BS/BA in Business or Life Sciences

MBA (desirable)

Job description

Job Description

The Associate Director Strategic Customer Marketing will be responsible for leading the strategy and execution of Retail Marketing for the US Diabetes Care organization. The position will work in close partnership with US Sales Leadership to ensure that short and long-term growth objectives for the Diabetes Care US Region are achieved. Working collaboratively with the US Sales Leadership, Retail Account Managers, Marketing Team, Commercial Effectiveness, Customers, Analytics Team, Legal, Regulatory, Medical and Finance, this role will be the owner and driver of strategy development, functional planning, and execution of Retail Marketing programs

Qualifications

XPERIENCE & EDUCATION:

• BS/BA in Business, Life Sciences, or a closely related discipline. MBA desirable.

• A minimum of 15 years of relevant Marketing and Sales experience in in Pharmacy/Medical Device/OTC healthcare/ retail marketing desirable

• Retail Pharmacy sales operations a plus

• A minimum of 5 years of experience leading teams.

• Understanding of adjacent white space categories

• Knowledge of the Diabetes care market

KNOWLEDGE, SKILLS AND ABILITIES:

• Deep knowledge of Retail Drug Industry Trade (Wholesalers, Retail Chains, Independents, Buying Groups), Mail Order PBMs, Institutional, IDNs, GPOs and payors

• Strong ability to gain access to and nurture retail customer relationships at all levels of the customer organization

• Demonstrated ability to develop and implement retail/commercial strategies to deliver results.

• Track record of achievement in delivering large and/or multiple projects and influencing business outcomes.

• Sound decision making capabilities and the ability to make decisions, even in absence of consensus when necessary.

• Strong strategic thinking and thought leadership capabilities to identify growth opportunities and prioritization

• Creative out-of-the-box thinker who is intellectually curious, stays current on new trends, and takes calculated risks with novel ideas.

• Excellent presentation and communication skills for a wide variety of audiences

• Strong leadership skills with an ability to set a vision, lead change and to motivate others.

• Strong organizational skills and ability to meet tight deadlines in an environment of competing priorities. Ability to routinely work on multiple tasks with multiple people while effectively prioritizing.

• Strong leadership presence with ability to utilize organizational channels, experience and influencing skills to effectively negotiate and persuade others.

• Customer segmentation and targeting to inform prioritization and deliver relevant programs

• Customer value proposition development to drive brand differentiation and customer loyalty

• Creating, defining, and analyzing program data to learn and optimize programs

• Development and execution of customer marketing plans

• Selling and negotiation skills both with external customers and internal stakeholders

• Strong cross-functional leadership skills

• Excellent verbal and written communication skills

• Ability to work in matrix environment

• Drive for results

• Solid business acumen

• Willingness and flexibility to meet travel requirements (up to 35%)

Additional Information

All your information will be kept confidential according to EEO guidelines.