Associate Director, Retail Media Strategy & Monetization

Dentsu Aegis Network; Minneapolis (MN); Remote; USD 68,000 - 111,000; Full time

Job summary

Dentsu Aegis Network is seeking a remote Associate Director to lead media planning, activation, and campaign management for top-tier retail media networks. In this role, you will leverage your extensive digital media experience to align client goals with innovative strategies, driving successful outcomes while supporting and mentoring your team.

Benefits

Medical, vision, and dental insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

Paid holidays (at least 15 per year)

Paid parental leave

Qualifications

• 5+ years in digital media monetization strategy, planning, activation.
• 2+ years of retail media experience.
• Proficiency with programmatic DSPs and paid social platforms.

Responsibilities

• Oversee strategy and delivery for media planning and campaign management.
• Build relationships with clients and stakeholders.
• Drive alignment across internal and client teams for processes.

Skills

Digital media monetization strategy

Planning and activation

Campaign management

Retail media experience

Problem-solving

Team management

Relationship building

Adaptability

Innovation

Proficiency in Word, Excel, PowerPoint

Tools

Programmatic DSPs (DV360, TTD, YouTube)

Paid social platforms (Meta, Pinterest, TikTok)

OMS platforms (Placement.IO, Advendio)

Workflow management systems (JIRA, Workfront, Monday)

Job description

Job Description:

This is a remote opportunity. As an Associate Director, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management team of top-tier retail media networks. You will develop and maintain an intimate knowledge of client businesses and ensure all client media requirements are accomplished in a timely and accurate manner. You will align the right resources to meet the client needs and you will provide coaching and guidance to your direct reports and team. You will work cross functionally with all teams to support and deliver against media, client, and company objectives. You will report to the Group Director of Media Strategy & Monetization. Responsibilities:

• Maintain an understanding of client business goals and marketing objectives and translate them into digital objectives/strategies.
• Remain up to date with the media marketplace and opportunities for our clients.
• Build internal/external client and stakeholder relationships.
• Develop client specific media best practices, SOPs, and ways of working.
• Drive alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
• Identify challenges and process-related roadblocks, and problem solve internally and with the client.
• Oversee team workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
• Lead interviewing, hiring and training of new team members.
• Provide ongoing support to your team through regular feedback and weekly one-on-ones.
• Ensure that process documents are accurate and are kept current.
• Be an escalation point on planning and activation best practices, process, and campaign troubleshooting.
• Work on special projects as assigned.

Qualifications

• 5+ years in digital media monetization strategy, planning, activation and/or campaign management
• 2+ years of retail media experience, potentially specialty retail experience
• 2+ years of hands-on experience in a digital planning/buying role, including platform experience across programmatic DSPs (DV360, TTD, YouTube), paid social platforms (Meta, Pinterest, TikTok) and/or SSP/Ad Servers (GAM, DCM, Criteo, CAD)
• Experience working within OMS platforms (Placement.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday)
• Experience with management of planning/buying on digital OOH platforms
• Comfortable working in a startup environment with changing workflows and priorities
• Desire for knowledge and innovation, keen to make a difference in a growing business with existing clients
• Experience managing a team
• Proficiency in Word, Excel, and PowerPoint

The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com. To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps. #LI-AD2 #LI-remote This is a remote position.

Location:

New York - 150 E 42nd

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race, color , national origin, sex , sexual orientation, gender identity, age, pregnancy, childbirth or related medical conditions, ancestry, physical or mental disability, marital status, political affiliation, religious practices and observances, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.

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