Associate Director, Regional Marketing (Mid-Atlantic Region)

ADC Therapeutics; Philadelphia (Philadelphia County); Sur place; USD 140 000 - 210 000; Plein temps

Avantages offerts par ce poste

Stock options

Medical, Dental & Vision

401(k) match

PTO & holidays

Parental Leave

Life and Disability Insurance

HSA & FSA

Résumé du poste

ADC Therapeutics in the United States seeks an Associate Director, Regional Marketer to drive regional marketing plans across PA, VA, MD, OH, MI and DC. You will engage key thought leaders, manage budgets and collaborate with agencies, field teams and HQ to execute asset deployment and congress planning.

You will identify local KOLs, support regional accounts, and lead regional advisory boards while coordinating with brand teams to map TL influence and drive educational programs.

Qualifications

• Bachelor’s degree; health-care qualification preferred.
• 5+ years in pharma/biotech in hematology/oncology.
• Product launch experience in hematology/oncology.
• 2+ years direct experience with hematology thought leaders.
• 2+ years in marketing/agency or in-house commercial role.
• 2+ years field sales or market access leadership in pharma/biotech.
• Strong presentation, interpersonal and cross-functional skills.
• Ability to explain complex clinical data to internal/external stakeholders.
• Willingness to travel 40–50% domestically.

Responsabilités

• Lead and execute regional marketing plans.
• Manage Agency of Record and home-office collaboration, including budget and asset deployment.
• Identify, monitor and report regional KPIs and opportunities.
• Align with cross-functional teams on local account planning.
• Develop regional and local KOL relationships and thought leaders.
• Identify and engage with local HCPs for campaigns, webcasts, and training.
• Coordinate regional advisory boards and third-party programs.
• Engage with ADC Speaker Bureau for ZYNLONTA and disease-state programs.
• Attend regional conferences and executive engagements; coordinate presence onsite.
• Collaborate with field leadership, HQ and brand teams to maintain clear role boundaries.

Connaissances

Regional marketing

KOL management

Budget management

Cross-functional collaboration

Public speaking

Formation

Bachelor's degree

Outils

CRM software

Marketing automation

Description du poste

At ADC Therapeutics, we are passionate about revolutionizing cancer treatment. When you join our team, you become part of a mission-driven group of talented individuals dedicated to making a difference in patients' lives.

Why ADC Therapeutics

ADC Therapeutics (NYSE): is a commercial, global leader and pioneer in the field of antibody-drug conjugates (ADCs) with specialized capabilities from clinical through commercialization. Our CD-19-directed ADC for relapsed/refractory non-Hodgkin lymphoma, ZYNLONTA® (loncastuxamab tesirine lpyl) has received accelerated approval in the United States and conditional approval from the European Commission. ZYNLONTA is also being evaluated in combination with other anti-cancer therapeutics and in earlier lines of therapy as well as other indolent lymphomas to determine if it has potential to treat an even broader range of patients. In addition to ZYNLONTA, ADC Therapeutics has a PSMA-targeting ADC in ongoing development.

We are a team of approximately 150 patient-focused, purpose-driven employees with a shared mission to transform the treatment paradigm for patients. If you’re interested in making a difference in the lives of patients worldwide with a team of like-minded colleagues, operating in a flexible work environment, come join us on our journey! To learn more about ADC Therapeutics, our values, and our exceptional culture, please visit us at https://adctherapeutics.com/ and LinkedIn.

Position Overview:

The Associate Director, Regional Marketer role will be part of the Marketing department reporting to Director, Market Development. The role is the in-field connection to the marketing team charged with engaging key commercially important thought leaders and leveraging regional and local marketing opportunities in their assigned geography.

This position will cover the following area: VA, MD, MI, OH, PA and Washington DC.

What You’ll Do:

Job responsibilities may include, but are not limited to:

• Lead and execute regional marketing plans
• Work with the Agency of Record (AOR) and home office to develop and to execute regional marketing plans including asset deployment, media execution (geo-targeting), and congress planning.
• Identify, monitor, and report key performance metrics for the region
• Align with cross functional matrix team on local account planning (Associate Director, Strategic Accounts, Hematology Therapeutic Specialists)
• Identify local and regional HCPs to participate in key commercial projects including webcasts, videos, promotional materials, and training opportunities
• Identify and develop regional and local thought leaders
• Identifies, develops, and engages with local and regional KOLs across Hematology/Oncology and especially within the lymphoma expert community in the region.
• Works with Agency of Record and brand team to map regional TL influence and support regional account plan development and execution
• Develop and execute regional advisory boards and third-party program plans
• Identify and develop local and regional HCPs to participate in the ADC Therapeutics Speaker Bureau for ZYNLONTA and disease state programs
• Conference attendance and Executive Engagements
• Attend key regional and national conferences to meet with TLs and other key customers and gather competitive insights
• Work with field leadership to coordinate and align on appropriate company presence onsite
• Arrange meetings with TLs and company leadership
• Work with Digital marketing on geotargeting and advertising opportunities.
• Insight gathering for HQ and field leadership
• Collaborates and communicates with headquarters, the region’s field commercial and medical teams, and Clinical Development to maintain KOL coordination and manage appropriate distinction of roles and boundaries among the expertise areas.
• Monitors Lymphoma Treater landscape to understand community beliefs about ZYNLONTA and relevant external (competitor) events and data
• Coordinate and execute local Patient Advocacy events
• Work with Patient marketing, corporate communications, and sales to effectively support advocacy meetings and events especially where appropriate TL engagement is possible
• Agency Management
• Work with Regional Marketing Lead to manage agency partnerships and ensure appropriate budget allocation
• Other duties, as assigned.

Requirements

Who You Are:

• Bachelor’s Degree required. Health care certification/qualification (e.g. RN, RPh, other) is preferred
• 5 or more years' work experience required in the pharmaceutical or biotech industry, specifically in hematology and oncology with experience in academic settings are important.
• Product launch experience in hematology or oncology
• At least 2 years' previous direct experience with hematology thought leaders (physician and nurse) with demonstrated access to academic and key institutions
• 2 years of experience in marketing/agency or another related in-house commercial role
• 2+ years previous field sales or market access leadership experience in the pharmaceutical or biotech industry is preferred
• Proven and thorough knowledge of commercial issues associated with highly competitive hematology / oncology therapeutic areas is preferred
• Exceptional presentation, interpersonal, cross-functional collaboration, and strategic thinking skills
• Comfort understanding and explaining complex clinical data and disease state information with internal stakeholders and external customers
• Proven track record for consistently meeting or exceeding qualitative and /or quantitative goals
• Experience developing strategy and executing tactics with oversight or direct management of budget
• 40-50% domestic travel required

Disclosure: Geographies are subject to change at any time at the company's sole discretion.

What We Offer:

• Competitive biotech base salary, annual target bonus (eligibility based on company performance) or quarterly IC (field sales roles) and new hire stock options so you share in the value you help create
• Medical, Dental and Vision benefits which start on the 1st day of employment
• 401(k) with company match
• Paid time off and company holidays including a company wide shut down at the end of the year
• Paid Parental Leave, Life and Disability Insurance, Tax advantaged health savings and spending accounts
• A hands-on, collaborative culture with other passionate biotech professionals
• Mission-driven work that puts patients first

Join Our Inclusive Team:

ADC Therapeutics is an equal opportunity employer. We are committed to building collaborative, engaged teams and fostering a professional and respectful work environment where employees are empowered for success. We consider all qualified applicants without regard to any characteristic protected by law.