Associate Director, Programmatic

Publicis Health Media; Philadelphia (Philadelphia County); Hybrid; USD 97,000 - 140,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

Disability

401K

Parental and family care leave

Family forming assistance

Tuition reimbursement

Flexible time off

Job summary

Publicis Health Media seeks an Associate Director, Programmatic to lead and oversee programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship to optimize performance.

As a bridge between our teams and clients, you will provide actionable insights and ensure best practices across accounts. This hybrid role requires three in-office days weekly.

Qualifications

• 5+ years in digital media with programmatic focus.
• Experience with DSPs, DMPs, and relevant tech.
• Advanced Excel for data analysis, reporting.
• Ability to present complex programmatic concepts to clients.
• Experience mentoring programmatic teams.
• Strong project management and multi-campaign handling.
• Excellent client relationship skills.
• Cross-functional collaboration across teams.

Responsibilities

• Lead and mentor a team of programmatic managers and associates.
• Provide senior-level programmatic expertise to cross-functional teams and partners.
• Ensure campaigns are optimized with data-driven recommendations to meet client goals.
• Maintain relationships with data, inventory, and platform partners for best-in-class execution.
• Define and implement best practices for programmatic buying and reporting.
• Manage resources to meet service level expectations and workload.

Skills

Programmatic buying

Campaign optimization

Leadership/mentoring

Client presentation

Data analysis

DSP/DMP concepts

Cross-functional collaboration

PowerPoint proficiency

Forecasting resources

Strategic recommendations

Tools

DSPs

DMPs

Job description

Company Description

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

PHM is the leading health media agency in the US, built for the modern healthcare experience. Here, industry depth meets media scale, where data becomes direction, where creativity and storytelling bring truth to life, and where orchestration replaces fragmentation.

Dedicated to making brands discovered, PHM redefines what media can do through data, content, and creativity. Because in modern healthcare, the brands that are found are the ones that lead. And when brands lead, advantage follows. Go deeper. Be found.

Overview

An Associate Director, Programmatic leads and oversees programmatic buying strategies, ensuring campaigns meet client goals and deliver results. You will manage a team of programmatic specialists, providing mentorship and guidance to optimize performance. Being a bridge between our teams and clients, you will provide actionable insights, identify areas for improvement, and ensure best practices across accounts. This role is important to driving programmatic success while promoting collaboration and high performance within your team.

This is a hybrid role, requiring three days in-office each week. If contacted for an interview, your recruiter will discuss specifics with you, including any necessary reasonable accommodations. You will report to the Director, Programmatic.

Responsibilities

• Lead and mentor a team of managers and associates, guiding them on programmatic strategies, optimization techniques, and campaign execution.
• Provide senior-level programmatic expertise to our teams (e.g., Media, Business Intelligence, Creative, Ad Operations) and external partners (clients, media agencies, platform providers).
• Ensure campaigns are optimized for performance by leading your team to deliver data‑driven recommendations that achieve client goals.
• Maintain relationships with data, inventory, and platform partners to ensure best‑in‑class campaign execution and identify new opportunities.
• Define and implement best practices for programmatic buying, campaign management, and reporting. Identify and guide process improvements to enhance efficiency and results.
• Manage resources to meet service level expectations, addressing any challenges related to workload and resource allocation.
• Collaborate across teams to ensure integrated strategies that use all available channels and platforms effectively.
• Ensure client satisfaction by overseeing the execution of programmatic strategies and providing regular communication on campaign performance and optimization.
• Support senior leadership in forecasting resource needs and driving revenue growth through enhanced programmatic capabilities.

Qualifications

• 5+ years of experience in digital media, with 3+ years focusing in programmatic buying, campaign management, and optimization.
• Knowledge of programmatic advertising, including Demand‑Side Platforms (DSPs), Data Management Platforms (DMPs), and other relevant technologies.
• Advanced proficiency in excel (can perform complex functions) for data analysis, reporting, and campaign tracking.
• Ability to present complex programmatic concepts and strategic recommendations to clients and our teams.
• Experience managing and mentoring programmatic teams, focusing on career development and skill‑building.
• Project management skills, able to handle multiple campaigns, assets, and deadlines with precision.
• Ability to identify and resolve challenges before they impact campaigns.
• Experience creating impactful PowerPoint presentations and presenting to clients and partners.
• Collaborative mindset with experience working across cross‑functional teams, including media strategy, creative, and analytics.
• Awareness of current trends and developments in programmatic and digital media, and the ability to integrate these into applicable strategies.

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off

If you require accommodation or assistance with the application or onboarding process specifically, please contact [e-mail].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: USD $97,375.00 - USD $139,965.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third‑party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2026.