Associate Director, Programmatic

GroupM; New York (NY); Hybrid; USD 75,000 - 180,000; Full time

Job summary

A leading company in media investment is seeking an Associate Director, Programmatic to manage client accounts and drive programmatic media strategies. The role involves overseeing campaign performance, training team members, and collaborating with various digital teams. Ideal candidates will have a strong background in analytics, programmatic functions, and team management, contributing to innovative media solutions.

Benefits

Competitive medical, vision, and dental insurance

Significant paid time off

Preferential partner discounts

Employee mental health awareness days

Qualifications

• 5+ years experience in analytical tools and programmatic functions.
• Prior experience managing a team and training junior members.

Responsibilities

• Oversee campaign management to meet client KPIs.
• Act as the central point of trading expertise for the account.
• Develop relationships with platform and data providers.

Skills

Analytical Tools

Programmatic functions

Digital Analytics

Advanced Excel

Education

Bachelor’s Degree in Business

Bachelor’s Degree in Analytics

Bachelor’s Degree in Marketing

Bachelor’s Degree in Communications

Bachelor’s Degree in Advertising

Tools

Google Analytics

Google AdWords Editor

Bing Ads Editor

Job description

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Join to apply for the Associate Director, Programmatic role at GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and T&Pm, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

Role Summary & Impact

As an Associate Director, Programmatic, you will oversee the overall health and success of your respective account(s). You will be responsible for the ownership of your clients’ programmatic media strategy and oversee its implementation and day-to-day execution. You will be expected to be the team’s strongest programmatic trader and should be a source of expertise and point of escalation for all aspects of the execution of a programmatic campaign including implementation, optimization and inventory, and audience strategy. You will also oversee the day-to-day workload, training and career development of direct reports.

Key Responsibilities

• Oversee the management of campaigns to ensure they consistently meet or exceed client KPIs and lending support to day-to-day trading as needed.
• Act as the team’s central point of trading expertise and escalation to address problems as they arise for the account.
• Own and improve the working relationships with members of the broader digital account teams including planning, investment, operations and analytics.
• Develop relationships with platform, inventory and data providers to maximize their value specific to account needs.
• Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.
• Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns.
• Ongoing training and support of the career growth of direct reports.
• Develop POVs, Presentations or other shareable collateral that improves the overall level of programmatic education across programmatic and digital teams.
  
  

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 5+ Years experience in Analytical Tools (Google Analytics, Web trends, Omniture), Search Engine Desktop Tools (Google AdWords Editor, Bing Ads Editor).
• Other Programmatic functions, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning or client-side roles may also be considered for high qualified candidates.
• Familiarity with key programmatic and digital platforms.
• Understanding and familiarity of key industry concepts and trends.
• Advanced Excel User.
• Experience with other database, visualization tools or coding languages is a plus.
• Prior experience managing a team; demonstrating a proven track record in training and growing junior team members.
  
  

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

GroupM is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

The base salary for this position at the time of this posting may range from $75,000 to $180,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

requisitionid:28404

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Business Development and Sales

• Industries

  Advertising Services, Marketing Services, and Technology, Information and Internet

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