Associate Director, Performance (Hybrid)

CPS Inc; New York (NY); Hybrid; USD 100,000 - 150,000; Full time

Job summary

CPS Inc is seeking an Associate Director, Performance to lead digital campaign strategies for a dynamic agency in NYC. This role involves overseeing a team, engaging with clients, and driving performance through innovative digital marketing initiatives. Enjoy benefits such as unlimited PTO and a hybrid work model while contributing to a progressive office culture focused on growth and collaboration.

Benefits

Unlimited PTO

Remote work reimbursement

Qualifications

• 6-8 years of experience in digital media investment including programmatic and paid search.
• Proven track record in managing teams and client relationships.
• Ability to provide insights on KPIs and campaign performance.

Responsibilities

• Lead strategy and execution across digital campaigns with a focus on paid media.
• Manage and mentor a team of digital specialists.
• Engage with clients to align strategies with business goals.

Skills

Digital Media Investment

Performance Analysis

Relationship Management

Team Management

Strategic Planning

Problem Solving

Communication Skills

Tools

Google Ads

The Trade Desk

CM360

MS Office (Excel, PowerPoint, Word)

Job description

Associate Director, Performance (Hybrid)

Job Description

Associate Director, Performance (Hybrid)

Well-established, award-winning agency in NYC is searching for an Associate Director, Performance to join their team. This is a growth opportunity within an agency that promotes a progressive office culture, with internal promotions and benefits such as unlimited PTO and remote work reimbursement.

Responsibilities

• Lead strategy and execution across digital campaigns focused on paid social, paid search, and programmatic advertising, driving performance through strategic execution, optimization, and reporting.
• Provide clear strategic direction to develop and implement plans and tactics that are continuously optimized to meet key business objectives and KPIs.
• Manage and mentor a growing team of digital channel specialists, fostering a collaborative and learning-oriented environment while providing consistent leadership and support.
• Engage with clients to build strong relationships, understanding their business goals and marketing objectives, with a focus on paid social. Present campaign performance and strategy regularly to clients.
• Manage the preparation and distribution of campaign performance reports, sharing insights with internal teams to ensure alignment and progress.
• Oversee forecasting and budgeting for all channel activities, ensuring maximum efficiency.
• Develop and implement standard methodologies to improve operational processes within the team and agency.
• Collaborate with internal departments and account teams to design and execute integrated digital campaigns.
• Maintain high attention to detail and adhere to best practices throughout every stage of the campaign lifecycle.

Requirements

• 6-8 years of relevant digital media investment experience, including programmatic, paid search, paid social, and Retail Media Network experience, from agency or clientside.
• Extensive client-facing experience with a proven track record in relationship management.
• Experience managing and mentoring a team, including training and developing junior staff, acting as a coach and leader.
• Proficiency in providing high-level insights and analysis of KPIs and performance metrics.
• Deep knowledge of digital media platforms and their advertising capabilities.
• Strong organizational skills, with the ability to prioritize, multi-task, delegate, and manage time effectively.
• Analytical and problem-solving skills, with strong written and verbal communication abilities.
• Passion for staying current with digital marketing strategies, trends, and best practices.
• Strategy and execution experience with platforms like The Trade Desk, Google Ads, CM360, Meta, etc.
• Proficiency in MS Office tools, especially Excel, PowerPoint, and Word.

Established in 1998, ad+one is comprised of experienced recruitment professionals serving the advertising and media agency industry nationwide. We focus on roles in Account Management/Client Services, Media, Search Marketing (PPC/SEO), Programmatic, Paid and Earned Social Media, and Big Data/Analytics.

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